SEM Archives - Page 5 of 5

Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

LAST UPDATED: 01/29/2018 Boost local search rank with periscopeUP Working on local search for your business? Then you probably already claimed and optimized your social media profiles, major directory listings, and even made some submissions to data providers. ...

By Jessica Srinivas|2021-06-16T22:47:19+00:00January 25th, 2017|Blog, Google Local, Local Search, Local SEO, Search Engine Marketing, SEM|

Good Keyword Research Tells A Story

SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into ...

By Dan Flaherty|2017-01-11T17:54:56+00:00January 11th, 2017|Blog, Content, Content Creation, Google Ads, Search Engine Marketing, Search Engine Optimization, SEM, SEO|

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back ...

By Eric Kronthal|2016-12-21T19:15:16+00:00December 21st, 2016|Blog, Content Marketing, Google Analytics, Google News And Updates, Link Building, Marketing Communications, Marketing Strategy, News, Search Engine Marketing, SEM, SEO Audit, SEO Technical Audit, Technical Audit|

Link Building Tips – How To Find The Elusive Link

Link building still has a strong influence on how your site ranks, so it’s an integral part of SEO strategy. But there may come a point in an SEO campaign where link-building efforts reach a stalemate. Perhaps it’s because ...

By Stephanie Parnell|2021-03-17T19:53:25+00:00November 30th, 2016|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|

How To Increase Landing Page Conversion Rate – Giving Our Secrets Away!

A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the ...

By Paul Mancini|2021-03-19T14:11:41+00:00November 16th, 2016|Blog, Content, Content Creation, Content Marketing, PPC, Search Engine Marketing, SEM|

Just Ask, “Please review my local business.”

There are half-a-dozen online marketing and advertising surveys I read each year. I especially look forward to Mary Meeker's Internet Trends, MOZ's Online Marketing Industry Survey, and BrightLocal's Local Consumer Review Survey. BrightLocal's 2016 results are already in. While ...

By Eric Kronthal|2021-03-19T15:16:52+00:00October 31st, 2016|Blog, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|

Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

An interview with Donna Balinkie, of Firedrive Marketing, discussing the whys and hows of market research on your target audience.

By Eric Kronthal|2021-03-19T15:34:25+00:00January 29th, 2015|Blog, Marketing Strategy, Podcasts, Search Engine Marketing, SEM|

Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.

By Eric Kronthal|2015-01-22T09:00:49+00:00January 22nd, 2015|Blog, Content, Content Creation, Content Marketing, Link Building, Marketing Strategy, Podcasts, Search Engine Marketing, SEM, Social Media Marketing|

Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local. Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages.