Prediction is difficult, particularly when it involves the future. - Mark Twain It’s that time of year again. It’s the season when SEO pundits predict the Google-trends that, when strategically accounted for, will define a marketers’ success or failure. Spoiler: a review of SEO predictions from the past decade will reveal many of the same [...]
Does it make sense to hire a content writer? Maybe, first, we should decide if content marketing is worth it first. Check out these stats: Content-driven Customer Acquisition Cost (CAC) is 15% less than paid CAC Companies with blogs get 67% more leads than companies without blogs Inbound marketing close rates are 8 - 10x [...]
If you look, there’s occasional chatter about machines taking over the job of a writer. The reality is that some content is already 100 percent machine created. Still, more advanced, and especially more creative writing is still all human. Or is it? The rise of online writing aids (who hasn’t heard of Grammarly?) reveals [...]
The digital space is hyper-saturated with content. There are over 1.6 billion websites in the world and more than 500 million are blogs. Over two million blog posts get published every single day. That’s 60+ million a month and over 700 million per year. The Rising Content Tsunami Now think about this. The greater the [...]
You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple of people on staff who [...]
If you landed here, you’re interested in content marketing success. You want your website to grow your business. So let’s do this! Let’s nail it! Now that we have your attention… here’s how content marketing really works: it’s all business. The Content Marketing Long Game Since we don’t want to waste anyone’s time, let’s begin [...]
Planning, creating and promoting online content can be very rewarding but also very time-consuming. It takes significant resources to produce good content and develop a cohesive promotion plan, whether that involves sharing content on social media or posting it to your own blog or to an industry/partner site. It’s not surprising then that digital marketers [...]
Content marketing is hyper-competitive, so how can you gain an advantages? Any seasoned digital marketer has heard these kinds of requests more than once: I want to rank number one in Google for a keyword. I don’t care about keywords, I just want to create something engaging. I want my blog to generate more business [...]
How do you determine what topics to write about and what types of content to produce for your website? To effectively drive website performance, we recommend leveraging data to assess your most successful content and determine what future content will resonate best with your target audience. Experiment With Different Strategies There’s no reason to approach [...]
In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can even implement new keywords where appropriate. So you wrote a blog post, and it’s getting some [...]
