A lot of digital marketing agencies out there are content mills. This means they write many articles for you as inexpensively as possible. You might think they’re doing your business a service since blogging boosts website exposure. The agency might even tell you that pumping out a bunch of posts with the right keywords is [...]
By 2020, fifty percent of the workforce will be remote. What does this mean for your brand’s digital marketing? Just like people, a brand’s identity typically has several manifestations. The way you act at home vs. work isn’t exactly the same. Likewise, your business presence goes beyond your website. Now with social media, review sites, [...]
We recently got wind of a content marketing strategy that nearly guarantees success. It’s been popularized by MobileMonkey CEO Larry Kim. This technique makes so much sense, and it boosts search rankings as well as conversions. Plus it lowers your cost per click spend. Sound too good to be true? Unicorn Content Marketing is based [...]
Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if you don’t have any good [...]
The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]
We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online. If you’ve been dutifully attentive to your website, you likely have a nice archive [...]
You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]
Images are an important component of a webpage or blog post. They help illustrate the content, add color and interest to the page and also increase engagement. Studies have shown that Twitter posts with images receive 150% more retweets than those without, Facebook posts with images get 2.3 times the engagement of those without and [...]
Even if your company is a graphic design studio, you don’t need to be creative to generate awesome content. What your audience really wants is value. What’s one of the best ways to do this? Tell then what you do and how you do it. Simple. Generate great content and get noticed. Call us at (443) [...]
Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Nobody likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. A little humor, clean layout and good design make all the difference. Optimize [...]
