Google Ad Grants For Nonprofits2021-05-20T19:04:45+00:00

Google Ad Grants

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We can help you meet and exceed your digital marketing goals.

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We can help you leverage nonprofit grant spend to reach more volunteers and donors.

Google Ad Grants

Leverage the Google Ad Grants program to augment your nonprofit organization’s marketing budget to build awareness, build your brand and reach more potential volunteers and donors.

Unlike for-profit counterparts, nonprofit organizations are under continual pressure to maximize the amount of resources available to meet the organization’s humanitarian, environmental or social justice goals.

Team of people at a desk collaborating on a nonprofit organization.
Someone browsing Google on an ipad at home.

Obtain free advertising for your organization

It is not unusual for marketing and communications budgets to be cut in an effort to increase profits. This strategy is usually short-sighted as it generally hinders the number of donors and volunteers that the organization is able to reach. To address this issue, the Google Ad Grants program affords qualified organizations $10,000 per month in free advertising.

  • More phone calls.
  • More form submissions.
  • More content downloads.
  • More online donations.

periscopeUP’s Google Ad Grants team can help you apply for, set-up and run a Google Ads Grant campaign to augment your marketing efforts.

Specifically, our team will help with the following:

  • Raise awareness of your organization’s mission among prospective volunteers.

  • Build your brand and actively promote events and business activities.

  • Drive targeted online traffic to your website.

  • Continually track, refine and optimize campaigns

  • Drive targeted online traffic to your website.

  • Take donor or volunteer prospects to focused landing pages that convert.

  • Assist with navigating the Google Ad Grants application process. We are familiar with the ins and outs of Google’s administrative procedures.

  • Set up your Google Ad Grants campaign strategically, ensuring the keywords, ads and landing page are all aligned to meet the goal of getting interested parties to convert.

  • Continually monitor spend, ad placement and performance.

  • Get your promotion to show up first in search results.

  • Understand how relevancy improves outcomes.

A Google Ad Grants campaign is a valuable addition to a nonprofit’s marketing budget, but too often we have seen the management of the grant tasked to a volunteer or part-time staffer as a side project.

This is a dangerous solution, because a Google Ad Grants account will be canceled unless certain parameters are met:

  • Media spend – $10,000 must be spent each month.

  • Bid cap – the $2 bid cap restriction has been removed, provided the account is set to use a maximize conversions strategy.

  • Click-Through Rate – accounts that do not achieve a minimum of a 5% CTR for two consecutive months will be canceled.

Our goal is to help you secure and launch a Google Ad Grants campaign quickly, get the most out of the ad spend and improve your visibility and conversions. Google Ad Grants don’t work with a “set it and forget it” model. periscopeUP has the experience to manage your Google Ad Grants campaign strategically and proactively.

We can provide digital marketing expertise that contributes to top-line revenue growth at a fraction of the cost of hiring a full-time employee. Call us at 443.475.0787 or fill out the form below for a free consultation.


Increase Leads

Google Ad Grants advertising provides potential volunteers and donors with an offer that is closely tied to their interests.

Build Awareness

Google Ad Grants advertising gets your message in front of a high volume of highly qualified prospects.

Create Momentum

Google Ad Grants advertising provides an opportunity to consistently promote events and programming to a target audience.

Related Services


Google Ad Grants Optimization Case Study —
Fundraising Software And Coaching

The positive results shown in the graph below demonstrate how balancing Google Ad Grants campaigns and AdWords paid search campaigns translates into gains in conversions and a reduction in cost-per-lead. Over the course of 10 months, converted clicks increased by ~136% while the client’s CPC was reduced by ~24%. These significant results enabled the organization to attract more clients at a lower spend, thereby increasing overall profitability.

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