Ensure your website looks good to people and search engines. In order to rank well, it is essential to continually identify and remedy any weaknesses.
When a search engine encounters a technically sound website, it is able to crawl key portions of the site and read key markers such as metadata, schema markup and on-page content to “understand” what the site is about. The optimization of all of these components helps the site rank for relevant terms. Likewise, when users encounter a technically sound website they are able to access, navigate and interact with it efficiently and find what they are looking for.