Google Analytics & Reporting
Google Analytics & Reporting
Properly integrated analytics and reporting enables you to leverage data to achieve your business goals.
At periscopeUP, we believe that all marketing efforts and outcomes are measurable. Our team will work with you to define those metrics which are most important for staying ahead of your competition and will develop marketing reports so you can easily set goals, track progress and forecast results.
Understanding your data can help you make better marketing decisions
It’s important to have an understanding of who visits your site, how long they stay there, what they do when they arrive, where they come from, and where they go after leaving your site. Likewise, it is critical to understand how the ROI of one marketing campaign compares to another.
More phone calls.
More form submissions.
More content downloads.
More online purchases.
Our team will help you with:
Improve key performance indicator (KPI) and conversion data accuracy.
Determine which of your pages and posts are most popular.
Drill down into online product and purchase data.
Get bounce rate, page views, and average time per user on site.
Make conversion funnels smoother to increase downloads and sales.
Measure how well social media channels boost site traffic.
Quantify calls to action, links and clicks.
Know how many times and from where your forms get filled out.
Set up dashboards to customize exactly what info you and your stakeholders want to see.
Monitor server speed response and page load time.
Examine performance and optimize customer experience across multiple devices.
A/B test various strategies in order to find the best leads.
Visitor trends and conversion tracking is essential in order to ensure your business is well positioned to meet or exceed its goals. We believe in full transparency, and will ensure that your team has ready access to accurate and complete marketing reports. Ready to unlock the full potential of your website’s marketing data?
Call us at 443.475.0787 for a free consultation.
Increased Engagement
Good analytics & reporting provides up-to-date user metrics that you can leverage to optimize user experience.
Higher Conversion Rates
Good analytics & reporting provides you with the data you need to manage campaigns effectively and meet or exceed marketing goals.
Improved ROI
Good analytics & reporting results in recommendations for effective campaign adjustments to generate more conversions and sales for the same or lower budget.
Related Services
REAL RESULTS
Google Analytics Audit Case Study—Top 100 Law Firm Website
The positive results shown in the graph below demonstrate the importance of measuring and optimizing online initiatives. A site that adjusts landing page content and design to reduce bounce rate and increase engagement and conversions will garner impressions for key terms translating to continued increases in organic sessions.
