The amount of data that is collected and stored in Google Analytics can be overwhelming. If your organization is struggling to really get value from this tool, then you might consider setting up a Google Analytics dashboard. A dashboard will allow you to track and view the data that is most relevant to your company. You’ll be able to view your key metrics at a glance for any time period you choose. You can create your own, custom dashboard but there are also many free dashboard templates that are readily available.
To get started, login to Google Analytics, click dashboards, then + Add New. In this post, we share our favorites – the dashboards we install on our client’s GA accounts. Keep reading to find the best Content Marketing Dashboard, Small Business Dashboard, Social Media Dashboard, Organic Monitoring (SEO) Dashboard, and Personal Blogger Dashboard.
We’re not shy. We’ll share one of ours first. Created by your friends here at periscopeUP, this dashboard shows the results of your content marketing efforts. The left column shows how people are finding your stuff; the center column shows what’s most popular; and the right column shows what’s working (what content is actually contributing to leads and sales). Click here to install the Content Marketing Dashboard.
periscopeUP’s Content Marketing Dashboard helps you determine what content is contributing to leads and sales.
Courtesy of Google, this dashboard provides basic small business website data. A great start from which you can customize your own dashboard. Click here to install the Small Business Dashboard.
The Small Business Dashboard was developed by Google and can be a good dashboard to customize..
Courtesy of the Google Analytics Evangelist, Justin Cutroni (follow him if you don’t already on Twitter or Google+), this is the best social media dashboard we’ve found because it ties social activities to outcomes and will help you track the effectiveness of social campaigns. Click here to install the Social Media Dashboard.
The Social Media Dashboard by Justin Cutroni..
Courtesy of eConsultancy, this dashboard provides an array of organic search (SEO) and keyword data. Note that it only uses keywords Google shares with us. Click here to install the Organic Monitoring Dashboard.
The Organic Monitoring Dashboard helps with your SEO.
This dashboard, by Dashboard Junkie, is useful if you blog a lot. What we like about it is that the headers use plain English (How did users find your site) instead of marketing jargon (traffic source). Great for active bloggers. Download the Personal Blogger Dashboard here.
The Personal Blogger Dashboard uses plain English, not industry jargon.
That’s it: our favorite Google Analytics dashboards. If you know others we should try out, let us know.
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Frequently Asked Questions About Google Analytics
To create a Google Analytics dashboard, login to GA, and under Reports, click on Customization and then Dashboards. Then click + New Dashboard. At this point, you can select Starter Dashboard (which comes with a standard set of widgets) or Blank Canvas (which has no widgets). Give the dashboard a name and select + Create. You can also choose to import a dashboard configuration from Google’s Solutions Gallery. If you’re designing your own dashboard from the Blank Canvas option, you can select and import widgets for the metrics that are most important to you. Just click + Add Widget to open the widget editor. Then, select the type of widget you’d like to add and follow the prompts in the editor to selects the parameters for the widget. Lastly, select a name for the widget and click Save.
Google Analytics widgets are tools that allow data to be displayed in a particular format (e.g. metric, timeline, geomap, table, pie chart, bar chart) and added to a dashboard. To add a widget to a dashboard, click + Add Widget from within the dashboard to open the widget editor. Then, select the type of widget you’d like to add and follow the prompts in the editor to selects the parameters for the widget. Lastly, select a name for the widget and click Save.
Each Google Analytics dashboard can have up to 12 widgets, and each Google Analytics account can have up to 50 dashboards. Each Google Analytics view can have up to 20 private dashboards per user.
Google’s Solutions Gallery has a number of terrific Google Analytics dashboard examples. Some of our favorite Google Analytics dashboards are listed in the post above.
Google Analytics collects and tracks an enormous amount of data, but it’s important to understand what key performance indicators (KPIs) are most important to your specific organization. Tracking data that isn’t relevant won’t be useful. To develop a custom Google Analytics KPI dashboard, login to GA, and under Reports, click on Customization and then Dashboards. Then click + New Dashboard. Select Blank Canvas, give the dashboard a name and select + Create. The next step is to can select and import a widget for each of your KPIs. Each dashboard can have up to 12 widgets. Click + Add Widget to open the widget editor. Then, select the type of widget you’d like to add and follow the prompts in the editor to selects the parameters for the widget. Lastly, select a name for the widget and click Save.