About Eric Kronthal

Digital Marketing Subject Matter Expert with over two decades of experience in digital marketing and advertising. Writes about industry news, web analytics, search engine optimization, search engine marketing, display retargeting and conversion optimization. Loves his family and enjoys his time fly fishing even though he catches few fish. He believes this is why it's called fishing and not catching.

SEO Blog From periscopeUP

“One of the Biggest Leaps Forward in the History of Search”

Their words, not mine. To be more specific, Google VP, Pandu Nayak went on to call a recent update to their search technology their "biggest leap forward in the past five years." They do this so rarely, as SEO's we are often surprised whenever Google makes an announcement about technology changes that affect their search [...]

By |2019-11-01T13:11:21+00:00November 1st, 2019|Blog, Google News And Updates, Mobile SEO, Search Engine Optimization, SEO|Comments Off on “One of the Biggest Leaps Forward in the History of Search”

Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]

By |2018-11-30T14:11:59+00:00April 11th, 2018|Blog, Google Analytics, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

The Case For Multi-Channel Attribution Modeling

periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with the abundance of digital channels marketers contemplate today. I'm sympathetic toward modern marketing leadership. They are responsible [...]

By |2017-12-27T19:53:47+00:00September 13th, 2017|Blog, Google Ads, Google Analytics, Marketing Strategy, Pay Per Click, PPC|Comments Off on The Case For Multi-Channel Attribution Modeling

Are The Printed Yellow Pages Dead?

Where's the mouse? Should anyone advertise in the Yellow Pages (printed version) anymore? No. The answer is always "No," and the answer will be "No" for the foreseeable future. It should be obvious by now. If you're a local service provider, your prospects are looking for you online, using their desktop, smartphone, and [...]

By |2017-12-27T19:53:52+00:00May 10th, 2017|Blog, Google Local, Link Building, Local Search, Local SEO, Marketing Strategy, Pay Per Click, PPC, Search Engine Marketing|Comments Off on Are The Printed Yellow Pages Dead?

Google Search Console Verification Tells You If Your Site’s Been Hacked

periscopeUP makes your site faster "Help me, help you." It was one of the most memorable lines from the movie Jerry Maguire. In the scene, Tom Cruise's character (a desperate pro sports agent with only one client) is trying to explain to his client, Cuba Gooding Jr's character (an entitled football player [...]

By |2017-12-27T19:53:52+00:00April 6th, 2017|Blog, Google Search Console, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Google Search Console Verification Tells You If Your Site’s Been Hacked

How To Apply for Google Ad Grants. It’s as easy as A-B-C.

periscopeUP gets the results you expect The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization would make good use of these funds, then [...]

By |2018-05-01T15:39:54+00:00February 22nd, 2017|Blog, Display Advertising, Google Ads, Pay Per Click, PPC|Comments Off on How To Apply for Google Ad Grants. It’s as easy as A-B-C.

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]

Just Ask, “Please review my local business.”

There are half-a-dozen online marketing and advertising surveys I read each year. I especially look forward to Mary Meeker's Internet Trends, MOZ's Online Marketing Industry Survey, and BrightLocal's Local Consumer Review Survey. BrightLocal's 2016 results are already in. While most of the findings weren't’ surprising, one result did catch my attention: 7 out of 10 [...]

By |2019-01-24T18:49:00+00:00October 31st, 2016|Blog, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Ask, “Please review my local business.”

Haven’t Recovered From Penguin 4.0? Time To Get To Work

In September, Google announced Penguin would be updated in real time. Introduced over four years ago, the Penguin search algorithm updates have been Google's tactic for fighting webspam -- things like, keyword stuffing, cloaking redirects, duplicate content and link schemes. Penalizing websites for spammy link schemes has become the primary focus of many SEO's and [...]

By |2018-03-27T16:05:33+00:00October 20th, 2016|Blog, Link Building, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit|Comments Off on Haven’t Recovered From Penguin 4.0? Time To Get To Work