Since launching AdWords nearly two decades ago with just 350 advertisers, a lot has changed. In 2000, online searches were conducted exclusively on desktop, and now those searches are more likely to occur on a mobile device. In addition, today’s online users are more agile - jumping effortlessly from watching videos to making online transactions, [...]
Last fall, Google began providing advertisers with the ability to point mobile search text ads to Accelerated Mobile Pages (AMP). Now, Google is testing a lightning bolt label next to the description of some ads. This was reported in Search Engine Land by Third Door Media’s Ginny Marvin, and she shared the below screenshot: The [...]
As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has finally given Google Ad Grant managers the opportunity to be a little more competitive with non [...]
periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with the abundance of digital channels marketers contemplate today. I'm sympathetic toward modern marketing leadership. They are responsible [...]
Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ad is a great way to earn good quality scores. Also a landing page that precisely represents [...]
Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with an AdWords account. So let’s set [...]
periscopeUP gets the results you expect The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization would make good use of these funds, then [...]
Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer what’s going on with their website. If you’re running a paid search campaign, PPC platforms like [...]
SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into an H1, lead paragraph or metadata won’t necessarily produce positive results. As search gets more sophisticated, [...]
You’re convinced that customers are out there looking for your product or service - but you can’t find them. The Google search engine seems like a big mystery, and your content ends up on page 6 of the search results...if you can find it at all. You need a comprehensive SEO strategy, and one key [...]
