By now you have certainly heard of the potential disruption of ChatGPT’s conversational AI (artificial intelligence) on Bing. If not, here’s a very short version of what’s been going on: ChatGPT launched a beta online. Millions of users tried ...
Back in June, Google announced changes to its advertising personalization policies with the intent of preventing unlawful discrimination for housing, employment and credit products or services in both the US and Canada. Although Google claims to have been working ...
It’s hard work getting a visitor to your website. Whether they come via organic search, in response to an email campaign or by a paid advertisement, it takes some real strategy and effort to get them there. But those ...
One of the key strategies of effective digital marketing has worked its way into American political discourse as we move into the election year of 2020. The tactic and the buzzword is “micro-targeting” and Google recently announced it would ...
Recently, I decided to run an outside of the box idea shopping feed test just to see if it would actually work. The customer has a product that is suitable for pets. It is their only SKU. I ...
Automated advertising campaigns certainly aren’t new. Google launched Universal App Campaign in 2015 and then rolled out Smart Campaigns last year along with the rebranding from AdWords. Smart Campaigns automates audience targeting and also Ad creation (the advertiser supplies ...
Realizing that visual content sells, Google Ads is incorporating its Shoppable Ads into Google Images search results. This a familiar concept to consumers who frequent Pinterest or Instagram or Houzz - various products in the ad will be “tagged” ...
Since launching AdWords nearly two decades ago with just 350 advertisers, a lot has changed. In 2000, online searches were conducted exclusively on desktop, and now those searches are more likely to occur on a mobile device. In addition, ...
Last fall, Google began providing advertisers with the ability to point mobile search text ads to Accelerated Mobile Pages (AMP). Now, Google is testing a lightning bolt label next to the description of some ads. This was reported in ...
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