Search Engine Marketing Archives

AI and Search – Implications for Marketing and Advertising

By now you have certainly heard of the potential disruption of ChatGPT’s conversational AI (artificial intelligence) on Bing. If not, here’s a very short version of what’s been going on: ChatGPT launched a beta online. Millions of users tried ...

Digital Marketing Alphabet Soup: CPL vs. CPA in PPC Ads

In the digital marketing landscape, there's not a day that goes by without referring to some abbreviated term or some acronym that stands for some metric we need to pay attention to - PPC, CPC, CPM, CPA, CPV, CPL, ...

By Paul Mancini|2022-10-20T01:38:22+00:00October 20th, 2022|Digital Marketing, Display Advertising, Display retargeting, Pay Per Click, PPC, Remarketing, Search Engine Marketing, Search retargeting, SEM|

Content Advice For Small Business Owners: The Quality Versus Quantity Debate

You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough ...

By Dan Flaherty|2021-11-30T15:36:24+00:00November 30th, 2021|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Marketing, SEM|

How Google Voice Search Affects SEO & SERPs

Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that ...

By Paul Mancini|2021-09-22T18:43:21+00:00August 10th, 2021|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|

Digital Marketing For Nonprofits: Tips For Beginners

You’ve started up a 501c3 non-profit organization to promote the cause you believe in. Now you’ve got to figure out how to raise your visibility and you know the Internet is the place to start. But how? There’s ...

By Dan Flaherty|2021-06-27T19:13:14+00:00June 19th, 2021|Blog, Content, Content Creation, Content Marketing, Digital Marketing, Google Ad Grants, Marketing Strategy, Search Engine Marketing|

How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ ...

By Jessica Srinivas|2021-11-12T16:27:26+00:00May 31st, 2021|Blog, Google Local, Google My Business, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|

Image SEO Best Practices

You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of ...

By Dan Flaherty|2021-05-17T22:22:55+00:00April 30th, 2021|Blog, Digital Marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO|

Leverage Zero-Click Searches For Enhanced Branding

In a recent article, we looked at the debate among SEO industry experts regarding zero-click searches - online queries (such as the one shown below) in which the searcher’s intent is satisfied without having to click on a search ...

By Jessica Srinivas|2021-08-30T19:03:50+00:00April 26th, 2021|Blog, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|

Who Won The Debate Over Zero-clicks Searches?

Recently, there was an uproar among leading SEOs (search engine optimization experts) over Zero-click searches and whether or not Google is unfairly using its market dominance to steal traffic that otherwise would have clicked to a website not ...