Search Engine Marketing From periscopeUP

Just Call Me!

There are plenty of actionable points on most websites - buttons and banners entreating visitors to Download, Sign Up, Subscribe, Join, Get Started, Learn More or just plain Contact. Websites with a cohesive digital marketing plan will track and monitor conversions from these calls to action. But there’s one very important CTA that we quite [...]

By |2019-08-28T13:42:46+00:00August 28th, 2019|Blog, Digital Marketing, Local Search, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Call Me!

Content Advice For Small Business Owners: The Quality Versus Quantity Debate

You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple of people on staff who [...]

By |2019-08-30T19:25:49+00:00August 26th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Advice For Small Business Owners: The Quality Versus Quantity Debate

Professional Marketer Tips for Content Marketing Success

If you landed here, you’re interested in content marketing success. You want your website to grow your business. So let’s do this! Let’s nail it! Now that we have your attention… here’s how content marketing really works: it’s all business. The Content Marketing Long Game Since we don’t want to waste anyone’s time, let’s begin [...]

By |2019-08-30T19:29:59+00:00August 12th, 2019|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, SEM|Comments Off on Professional Marketer Tips for Content Marketing Success

Customer Relationship Management: Changing How Business Gets Done

Customer relationship management (CRM) tools are the fastest growing area of business software and there’s no sign of a letup. Systems like SalesForce and HubSpot are just the most notable examples of this trend and they’re changing the game in how businesses relate to their customers. The new landscape is one that offers both [...]

By |2019-07-30T23:05:14+00:00June 23rd, 2019|Blog, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Customer Relationship Management: Changing How Business Gets Done

How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ would gradually be phased out by August 2019. After a security breach was disclosed in December [...]

By |2019-04-12T10:24:42+00:00March 31st, 2019|Blog, Google for Business, Google Local, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|Comments Off on How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

What Is Link Juice & How Do You Get It?

Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your website, the rewards will follow. What does link juice in SEO mean and if it’s so [...]

By |2018-05-02T16:08:47+00:00April 12th, 2018|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Is Link Juice & How Do You Get It?

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By |2018-06-20T00:45:01+00:00January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions

Structured Data Improves How Google Sees You

The key to any good relationship is effective communication. That’s as true in the world of SEO as it is in our interpersonal relationships. If you’re a local business trying to rank well for search, the use of structured data is an important way to communicate with Google. Is your site technically solid? Call us and [...]

By |2017-12-27T19:53:47+00:00October 19th, 2017|Blog, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Structured Data Improves How Google Sees You

5 Tips For Finding Influencers To Talk About Your Brand

As digital marketers, we work hard to create effective, high-quality content because it has an impact on why and how buyers make decisions. The challenge is that online buyers are more savvy these days and don’t want to be “sold” to. That’s why a social mention or a link from a trusted voice can surpass [...]

By |2019-04-03T21:55:39+00:00October 5th, 2017|Blog, Content Marketing, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, Social Media|Comments Off on 5 Tips For Finding Influencers To Talk About Your Brand

Talk About It – Interviews Reveal What Makes You Great

Get the word out with periscopeUP In today’s digital world we speak to each other far less often - and that’s a shame. When we resort to messages and emails alone we utilize a limited - and often static - portion of our brain power. It’s much easier to unlock someone’s passion when [...]

By |2017-12-27T19:53:47+00:00September 21st, 2017|Blog, Content, Content Creation, Content Marketing, Link Building, Marketing Communications, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on Talk About It – Interviews Reveal What Makes You Great