Search Engine Marketing From periscopeUP

Structured Data Improves How Google Sees You

The key to any good relationship is effective communication. That’s as true in the world of SEO as it is in our interpersonal relationships. If you’re a local business trying to rank well for search, the use of structured data is an important way to communicate with Google. Is your site technically solid? Call us and [...]

By |2017-12-27T19:53:47+00:00October 19th, 2017|Blog, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Structured Data Improves How Google Sees You

5 Tips For Finding Influencers To Talk About Your Brand

As digital marketers, we work hard to create effective, high-quality content because it has an impact on why and how buyers make decisions. The challenge is that online buyers are more savvy these days and don’t want to be “sold” to. That’s why a social mention or a link from a trusted voice can surpass [...]

By |2019-04-03T21:55:39+00:00October 5th, 2017|Blog, Content Marketing, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, Social Media|Comments Off on 5 Tips For Finding Influencers To Talk About Your Brand

Talk About It – Interviews Reveal What Makes You Great

Get the word out with periscopeUP In today’s digital world we speak to each other far less often - and that’s a shame. When we resort to messages and emails alone we utilize a limited - and often static - portion of our brain power. It’s much easier to unlock someone’s passion when [...]

By |2017-12-27T19:53:47+00:00September 21st, 2017|Blog, Content, Content Creation, Content Marketing, Link Building, Marketing Communications, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on Talk About It – Interviews Reveal What Makes You Great

Too Many Cooks Kill Web Content Production

periscopeUP makes your site deliciously good It’s something content writers dread like the plague. And it can seriously damage your efforts to get written content published effectively. What is this deadly virus? Believe it or not, it’s collaboration. Better said, it’s poorly organized work teams with too many voices. Let’s find out how [...]

By |2017-12-27T19:53:47+00:00August 16th, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Too Many Cooks Kill Web Content Production

How Google Voice Search Affects SEO & SERPs

Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]

By |2017-12-27T19:53:48+00:00August 9th, 2017|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How Google Voice Search Affects SEO & SERPs

What Do The Numbers Reveal? Use Data To Create Unique Content

Improve your site speed with periscopeUP Data analysis has many important implications for your business, so hopefully you’re “diving into” your data on a regular basis. This is often when you’ll find new insights, or find evidence to back up your theories or assertions. A single piece of data is simply a number, [...]

By |2017-12-27T19:53:48+00:00August 2nd, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Do The Numbers Reveal? Use Data To Create Unique Content

How To Capture Country Specific Web Traffic

Extend your reach with periscopeUP So you want more traffic from a specific country for your website? Whether it's Denmark, China, France or the USA, here are some strategies that work. Domain Name Consider buying a country-specific domain to get a higher search engine rank for that country. Try using domain extensions like .us [...]

By |2017-12-27T19:53:51+00:00June 9th, 2017|Blog, Google Analytics, Local Search, Local SEO, PR And Link Building, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How To Capture Country Specific Web Traffic

Sales Funnel Personalities – What’s Your Type?

periscopeUP gets prospects closer to you Your company blog is a platform to share your expertise and build authority, but it also provides an opportunity to attract leads and convert them into customers. As you develop content for your blog, consider the different stages of the marketing and sales funnel, sometimes referred [...]

By |2019-11-26T00:13:19+00:00May 31st, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on Sales Funnel Personalities – What’s Your Type?

Are The Printed Yellow Pages Dead?

Where's the mouse? Should anyone advertise in the Yellow Pages (printed version) anymore? No. The answer is always "No," and the answer will be "No" for the foreseeable future. It should be obvious by now. If you're a local service provider, your prospects are looking for you online, using their desktop, smartphone, and [...]

By |2019-11-26T00:11:15+00:00May 10th, 2017|Blog, Google Local, Link Building, Local Search, Local SEO, Marketing Strategy, Pay Per Click, PPC, Search Engine Marketing|Comments Off on Are The Printed Yellow Pages Dead?

What Is On-Page Optimization?

periscopeUP improves your rankings On-page optimization is what you do with content to make your web pages or posts rank higher, engage more relevant traffic, and increase conversions. This might not be a traditional definition, but it’s what you want to happen, right? Metadata Metadata are the title, URL, and description that [...]

By |2017-12-27T19:53:52+00:00May 4th, 2017|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues|Comments Off on What Is On-Page Optimization?