We’ve arrived at a point where we think machines can do everything. When it comes to content marketing, this belief has taken root due to some pretty amazing developments in marketing personalization. Who hasn’t seen an ad appear on Facebook or another website targeting your personal tastes, location, and other preferences? Some say the Internet [...]
Does it make sense to hire a content writer? Maybe, but first we should decide if content marketing is worth it. Check out these stats: Content-driven Customer Acquisition Cost (CAC) is 15% less than paid CAC Companies with blogs get 67% more leads than companies without blogs Inbound marketing close rates are 8 - 10x [...]
If you look, there’s occasional chatter about machines taking over the job of a writer. The reality is that some content is already 100 percent machine created. Still, more advanced, and especially more creative writing is still all human. Or is it? The rise of online writing aids (who hasn’t heard of Grammarly?) reveals [...]
The digital space is hyper-saturated with content. There are over 1.6 billion websites in the world and more than 500 million are blogs. Over two million blog posts get published every single day. That’s 60+ million a month and over 700 million per year. The Rising Content Tsunami Now think about this. The greater the [...]
If you landed here, you’re interested in content marketing success. You want your website to grow your business. So let’s do this! Let’s nail it! Now that we have your attention… here’s how content marketing really works: it’s all business. The Content Marketing Long Game Since we don’t want to waste anyone’s time, let’s begin [...]
If you’re a small business owner, you might have considered adding a blog to your website. Or maybe you even started one but let it wither and die. Many small business owners wonder if it’s worth keeping an active blog. We’re here to tell you it is, and here’s five reasons why. Content Counts & [...]
Since this is a digital marketing blog, let's just stick to what we know. No Terminator talk here. Machine learning and artificial intelligence (AI) offer huge advantages for digital marketers. Today, companies accumulate detailed information about user identities in addition to a real time cache of associated attributes and events. This highly granular view allows [...]
Content marketing is hyper-competitive, so how can you gain an advantages? Any seasoned digital marketer has heard these kinds of requests more than once: I want to rank number one in Google for a keyword. I don’t care about keywords, I just want to create something engaging. I want my blog to generate more business [...]
A lot of digital marketing agencies out there are content mills. This means they write many articles for you as inexpensively as possible. You might think they’re doing your business a service since blogging boosts website exposure. The agency might even tell you that pumping out a bunch of posts with the right keywords is [...]
For quality US English blog posts, our totally anecdotal (but 100% professional) observations tell us the going rate is around $50-75 for 500 words. If you want 1000 words, just multiply by two. It’s that simple. Or is it? A great piece of writing that excites your audience can be worth millions. Still, a huge [...]
