Digital Marketing From periscopeUP

The Good, The Bad And The Ugly Truth About Homepage Sliders

Homepage sliders and all their variations (carousels, rotating offers, parallax scrolling backgrounds and banners) are widely employed by website designers, loved by clients and pretty much universally hated by SEOs. Tons of hard data exists tying homepage sliders to negative performance and usability, but this design element is clearly not going away. So, what gives? [...]

By |2019-10-29T17:26:43+00:00October 17th, 2019|Blog, Digital Marketing, Technical Issues, Website Development, Wordpress, Wordpress Development|Comments Off on The Good, The Bad And The Ugly Truth About Homepage Sliders

How To Get Noticed In The Content Marketing Tsunami

The digital space is hyper-saturated with content. There are over 1.6 billion websites in the world and more than 500 million are blogs. Over two million blog posts get published every single day. That’s 60+ million a month and over 700 million per year.  The Rising Content Tsunami  Now think about this. The greater the [...]

By |2019-10-17T19:08:28+00:00September 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Digital Marketing, Search Engine Marketing, SEM|Comments Off on How To Get Noticed In The Content Marketing Tsunami

Social Media Listening: What It Is And How It Can Work For You

“Hello. I’m listening” That was the way fictional 1990s TV radio psychiatry host Frasier Crane opened his talk show when someone called in to talk about a problem. And in our age of social media and consumer demand for increased responsiveness, it’s the mindset that companies need to cultivate if they’re going to reap the [...]

By |2019-10-30T23:51:03+00:00September 16th, 2019|Blog, Digital Marketing, Marketing Strategy, Social Media, Social Media Marketing|Comments Off on Social Media Listening: What It Is And How It Can Work For You

Just Call Me!

There are plenty of actionable points on most websites - buttons and banners entreating visitors to Download, Sign Up, Subscribe, Join, Get Started, Learn More or just plain Contact. Websites with a cohesive digital marketing plan will track and monitor conversions from these calls to action. But there’s one very important CTA that we quite [...]

By |2019-08-28T13:42:46+00:00August 28th, 2019|Blog, Digital Marketing, Local Search, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Call Me!