SEO Technical Audit From periscopeUP

Keeping Your Site Clean – Fix 404 Errors

Your organic SEO efforts have paid off. A user has been enticed by your link in Google’s search results. They click...and instead of going to the content that attracted them, they get a big “404 Error-Page Not Found” headline staring them in the face. The user clicks the back button and moves on with their [...]

By |2019-02-16T13:02:33+00:00December 13th, 2018|Blog, SEO Technical Audit, Technical Issues, Wordpress Maintenance|Comments Off on Keeping Your Site Clean – Fix 404 Errors

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

Will Switching To HTTP/2 Improve Your Site’s SEO Performance?

With all the new updates to Google Mobile-First indexing and page speed updates loading your content faster is top of mind. One of the discussions is updating or activating HTTP/2 protocol. Background Comparison HTTP/1.1 is the current standard for all websites and servers and has been around since the 90’s. HTTP/2 was created in 2015 [...]

By |2019-01-27T20:31:35+00:00August 23rd, 2018|Blog, SEO, SEO Technical Audit|Comments Off on Will Switching To HTTP/2 Improve Your Site’s SEO Performance?

Slow Website? Try Log Files to Block Spam and Control Bots

Continuing from our first impressions post about logs, we’ve been diving deeper into log files on a more regular basis here at periscopeUP. We found a number of other ways to use log files other than for indexation and crawling issues. Recently we looked into using log files to control bots and block spam bots. [...]

By |2018-03-27T15:43:07+00:00March 15th, 2018|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Slow Website? Try Log Files to Block Spam and Control Bots

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By |2018-06-20T00:45:01+00:00January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions

What’s Wrong With Your robots.txt File?

The robots.txt file can bring life - or death - to a website’s SEO. Here at periscopeUP, we perform audits on websites every day, and these files are a top priority. A single mistake in your robots file can stop search engines from ever accessing or looking at your website. Not everyone understands the robots [...]

By |2018-01-31T18:52:18+00:00January 26th, 2018|Blog, Google Search Console, SEO Technical Audit, Technical Issues|Comments Off on What’s Wrong With Your robots.txt File?

Google Alerts: Hacked Content Detected! What To Do Next?

periscopeUP can fix it for you Google Search Console provides messages allowing Google to alert you about issues, updates, and other pertinent information regarding your website. One of the scariest messages to get from Google is the “Hacked content detected on…” alert. Site glitches? Contact us online or call (443) 475-0787. This message means Google [...]

By |2017-12-27T19:53:48+00:00July 26th, 2017|Blog, Google Search Console, SEO Technical Audit, Technical Audit, Technical Issues, Wordpress, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Google Alerts: Hacked Content Detected! What To Do Next?

Fixing Strange 404 URL Errors On Search Console

Repair your site with periscopeUP In a recent whitepaper we discussed how our team uses Google Search Console (GSC) for Technical SEO. We discussed fixing 404 errors - but not where they come from or how Google can report on URLs you never knew existed. Fixing 404 errors reported in GSC is very [...]

By |2019-04-03T21:53:19+00:00May 17th, 2017|Blog, Google Search Console, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Fixing Strange 404 URL Errors On Search Console

Google Search Console Verification Tells You If Your Site’s Been Hacked

periscopeUP makes your site faster "Help me, help you." It was one of the most memorable lines from the movie Jerry Maguire. In the scene, Tom Cruise's character (a desperate pro sports agent with only one client) is trying to explain to his client, Cuba Gooding Jr's character (an entitled football player [...]

By |2017-12-27T19:53:52+00:00April 6th, 2017|Blog, Google Search Console, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Google Search Console Verification Tells You If Your Site’s Been Hacked

Getting the Highest Score on PageSpeed Insights Will Not Help Your Keyword Rankings!

We have clients that come to us on a daily basis asking why their Google PageSpeed Insights score is not higher. Some want to know how they can achieve a score of 100. Page speed tools attempt to give a score to a website, which is independent of the ranking process on Google or other [...]

By |2017-12-27T19:53:54+00:00January 17th, 2017|Blog, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues, Website Development, Wordpress, Wordpress Development, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Getting the Highest Score on PageSpeed Insights Will Not Help Your Keyword Rankings!