As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]
Continuing from our first impressions post about logs, we’ve been diving deeper into log files on a more regular basis here at periscopeUP. We found a number of other ways to use log files other than for indexation and crawling issues. Recently we looked into using log files to control bots and block spam bots. [...]
Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]
The robots.txt file can bring life - or death - to a website’s SEO. Here at periscopeUP, we perform audits on websites every day, and these files are a top priority. A single mistake in your robots file can stop search engines from ever accessing or looking at your website. Not everyone understands the robots [...]
periscopeUP can fix it for you Google Search Console provides messages allowing Google to alert you about issues, updates, and other pertinent information regarding your website. One of the scariest messages to get from Google is the “Hacked content detected on…” alert. Site glitches? Contact us online or call (443) 475-0787. This message means Google [...]
Repair your site with periscopeUP In a recent whitepaper we discussed how our team uses Google Search Console (GSC) for Technical SEO. We discussed fixing 404 errors - but not where they come from or how Google can report on URLs you never knew existed. Fixing 404 errors reported in GSC is very [...]
periscopeUP makes your site faster "Help me, help you." It was one of the most memorable lines from the movie Jerry Maguire. In the scene, Tom Cruise's character (a desperate pro sports agent with only one client) is trying to explain to his client, Cuba Gooding Jr's character (an entitled football player [...]
We have clients that come to us on a daily basis asking why their Google PageSpeed Insights score is not higher. Some want to know how they can achieve a score of 100. Page speed tools attempt to give a score to a website, which is independent of the ranking process on Google or other [...]
I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]
An SEO report demonstrates the effect that optimization work has on client business. Why should a customer care about what you're doing with their website? The report tells them exactly why. Let’s take a look at some components of SEO reports and why they matter. Get a full SEO report or audit for your [...]
