Technical Issues From periscopeUP

Keeping Your Site Clean – Fix 404 Errors

Your organic SEO efforts have paid off. A user has been enticed by your link in Google’s search results. They click...and instead of going to the content that attracted them, they get a big “404 Error-Page Not Found” headline staring them in the face. The user clicks the back button and moves on with their [...]

By |2018-12-13T21:06:29+00:00December 13th, 2018|Blog, Technical Issues|Comments Off on Keeping Your Site Clean – Fix 404 Errors

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

SEO Driven Tips For 508 Compliance & Accessibility

A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, or technologies are designed and developed so that people with disabilities can use them. Compliance comes [...]

By |2018-06-04T18:52:20+00:00June 4th, 2018|Blog, Search Engine Optimization, SEO, Technical Issues|Comments Off on SEO Driven Tips For 508 Compliance & Accessibility

Website Relaunch? Avoid These Top 5 SEO Mishaps

Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]

By |2018-04-19T19:13:09+00:00April 19th, 2018|Blog, Google Analytics, Google Search Console, Search Engine Optimization, Technical Audit, Technical Issues, Website Development|Comments Off on Website Relaunch? Avoid These Top 5 SEO Mishaps

Slow Website? Try Log Files to Block Spam and Control Bots

Continuing from our first impressions post about logs, we’ve been diving deeper into log files on a more regular basis here at periscopeUP. We found a number of other ways to use log files other than for indexation and crawling issues. Recently we looked into using log files to control bots and block spam bots. [...]

By |2018-03-27T15:43:07+00:00March 15th, 2018|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Slow Website? Try Log Files to Block Spam and Control Bots

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By |2018-06-20T00:45:01+00:00January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions

What’s Wrong With Your robots.txt File?

The robots.txt file can bring life - or death - to a website’s SEO. Here at periscopeUP, we perform audits on websites every day, and these files are a top priority. A single mistake in your robots file can stop search engines from ever accessing or looking at your website. Not everyone understands the robots [...]

By |2018-01-31T18:52:18+00:00January 26th, 2018|Blog, Google Search Console, SEO Technical Audit, Technical Issues|Comments Off on What’s Wrong With Your robots.txt File?

SEO Log File Analysis First Impressions

Earlier this year periscopeUP’s SEO technical team started looking into server log files to help our clients with their technical SEO. The biggest issue we ran into was getting permission to access these files. The words “log file” tend to scare both business and technical people -- mainly because these files are stored on the [...]

By |2017-12-27T19:53:47+00:00October 26th, 2017|Blog, Search Engine Optimization, SEO, Technical Issues, Website Development|Comments Off on SEO Log File Analysis First Impressions

Optimize Your Site’s 404 Page For Improved Engagement

Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Nobody likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. A little humor, clean layout and good design make all the difference. Optimize [...]

By |2017-12-27T19:53:47+00:00October 10th, 2017|Blog, Content, Content Creation, Content Marketing, Search Engine Optimization, SEO, Technical Issues|Comments Off on Optimize Your Site’s 404 Page For Improved Engagement

Google Alerts: Hacked Content Detected! What To Do Next?

periscopeUP can fix it for you Google Search Console provides messages allowing Google to alert you about issues, updates, and other pertinent information regarding your website. One of the scariest messages to get from Google is the “Hacked content detected on…” alert. Site glitches? Contact us online or call (443) 475-0787. This message means Google [...]

By |2017-12-27T19:53:48+00:00July 26th, 2017|Blog, Google Search Console, SEO Technical Audit, Technical Audit, Technical Issues, Wordpress, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Google Alerts: Hacked Content Detected! What To Do Next?