Technical Issues From periscopeUP

Website Relaunch? Avoid These Top 5 SEO Mishaps

Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]

By | 2018-04-19T19:13:09+00:00 April 19th, 2018|Blog, Google Analytics, Google Search Console, Search Engine Optimization, Technical Audit, Technical Issues, Website Development|Comments Off on Website Relaunch? Avoid These Top 5 SEO Mishaps

Slow Website? Try Log Files to Block Spam and Control Bots

Continuing from our first impressions post about logs, we’ve been diving deeper into log files on a more regular basis here at periscopeUP. We found a number of other ways to use log files other than for indexation and crawling issues. Recently we looked into using log files to control bots and block spam bots. [...]

By | 2018-03-27T15:43:07+00:00 March 15th, 2018|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Slow Website? Try Log Files to Block Spam and Control Bots

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By | 2018-02-21T14:41:32+00:00 January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions

What’s Wrong With Your robots.txt File?

The robots.txt file can bring life - or death - to a website’s SEO. Here at periscopeUP, we perform audits on websites every day, and these files are a top priority. A single mistake in your robots file can stop search engines from ever accessing or looking at your website. Not everyone understands the robots [...]

By | 2018-01-31T18:52:18+00:00 January 26th, 2018|Blog, Google Search Console, SEO Technical Audit, Technical Issues|Comments Off on What’s Wrong With Your robots.txt File?

SEO Log File Analysis First Impressions

Earlier this year periscopeUP’s SEO technical team started looking into server log files to help our clients with their technical SEO. The biggest issue we ran into was getting permission to access these files. The words “log file” tend to scare both business and technical people -- mainly because these files are stored on the [...]

By | 2017-12-27T19:53:47+00:00 October 26th, 2017|Blog, Search Engine Optimization, SEO, Technical Issues, Website Development|Comments Off on SEO Log File Analysis First Impressions

Optimize Your Site’s 404 Page For Improved Engagement

Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Nobody likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. A little humor, clean layout and good design make all the difference. Optimize [...]

By | 2017-12-27T19:53:47+00:00 October 10th, 2017|Blog, Content, Content Creation, Content Marketing, Search Engine Optimization, SEO, Technical Issues|Comments Off on Optimize Your Site’s 404 Page For Improved Engagement

Google Alerts: Hacked Content Detected! What To Do Next?

periscopeUP can fix it for you Google Search Console provides messages allowing Google to alert you about issues, updates, and other pertinent information regarding your website. One of the scariest messages to get from Google is the “Hacked content detected on…” alert. Site glitches? Contact us online or call (443) 475-0787. This message means Google [...]

By | 2017-12-27T19:53:48+00:00 July 26th, 2017|Blog, Google Search Console, SEO Technical Audit, Technical Audit, Technical Issues, Wordpress, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Google Alerts: Hacked Content Detected! What To Do Next?

Fixing Strange 404 URL Errors On Search Console

Repair your site with periscopeUP In a recent whitepaper we discussed how our team uses Google Search Console (GSC) for Technical SEO. We discussed fixing 404 errors - but not where they come from or how Google can report on URLs you never knew existed. Fixing 404 errors reported in GSC is very [...]

By | 2017-12-27T19:53:52+00:00 May 17th, 2017|Blog, Google Search Console, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Fixing Strange 404 URL Errors On Search Console

What Is On-Page Optimization?

periscopeUP improves your rankings On-page optimization is what you do with content to make your web pages or posts rank higher, engage more relevant traffic, and increase conversions. This might not be a traditional definition, but it’s what you want to happen, right? Metadata Metadata are the title, URL, and description that [...]

By | 2017-12-27T19:53:52+00:00 May 4th, 2017|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues|Comments Off on What Is On-Page Optimization?

Google Search Console Verification Tells You If Your Site’s Been Hacked

periscopeUP makes your site faster "Help me, help you." It was one of the most memorable lines from the movie Jerry Maguire. In the scene, Tom Cruise's character (a desperate pro sports agent with only one client) is trying to explain to his client, Cuba Gooding Jr's character (an entitled football player [...]

By | 2017-12-27T19:53:52+00:00 April 6th, 2017|Blog, Google Search Console, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Google Search Console Verification Tells You If Your Site’s Been Hacked