A lot of digital marketing agencies out there are content mills. This means they write many articles for you as inexpensively as possible. You might think they’re doing your business a service since blogging boosts website exposure. The agency might even tell you that pumping out a bunch of posts with the right keywords is [...]
At what point does your client graduate from their online marketing training? As data analysts, marketing geniuses, SEO monsters, PPC rockstars... how do we finally convince our client to put the trust token in our hands? I'm not talking about the marketing director who understands how to stay in their lane nor the senior marketing [...]
By 2020, fifty percent of the workforce will be remote. What does this mean for your brand’s digital marketing? Just like people, a brand’s identity typically has several manifestations. The way you act at home vs. work isn’t exactly the same. Likewise, your business presence goes beyond your website. Now with social media, review sites, [...]
Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]
Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your website, the rewards will follow. What does link juice in SEO mean and if it’s so [...]
We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online. If you’ve been dutifully attentive to your website, you likely have a nice archive [...]
You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]
Ever since social media came it has become increasingly difficult to manage your online reputation. So how can you do it successfully? Assess yourself Before you figure out how to manage your online reputation, start by examining what’s being said about you on the Internet. Use any type of search, including Google search, social networks [...]
Phyllis Diller once said, “Cleaning up your house while your kids are still growing up is like shoveling the walk before it stops snowing.” As someone with kids, I can appreciate this sentiment. And as marketers, the snowy sidewalk of our email marketing efforts can get like this---constantly cluttered with scattered email lists and [...]
Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]
