Marketing Strategy From periscopeUP

Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]

By | 2018-04-26T18:36:42+00:00 April 26th, 2018|Blog, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

What Is Link Juice & How Do You Get It?

Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your website, the rewards will follow. What does link juice in SEO mean and if it’s so [...]

By | 2018-05-02T16:08:47+00:00 April 12th, 2018|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Is Link Juice & How Do You Get It?

Repurposing Content The Right Way

We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online.  If you’ve been dutifully attentive to your website, you likely have a nice archive [...]

By | 2018-05-02T14:10:59+00:00 April 5th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO, Social Media|Comments Off on Repurposing Content The Right Way

Should I Outsource My Blog?

You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]

By | 2018-03-22T19:37:04+00:00 March 22nd, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Optimization, SEO, Social Media, Social Media Advertising|Comments Off on Should I Outsource My Blog?

How to Manage Your Online Reputation

Ever since social media came it has become increasingly difficult to manage your online reputation. So how can you do it successfully? Assess yourself Before you figure out how to manage your online reputation, start by examining what’s being said about you on the Internet. Use any type of search, including Google search, social networks [...]

By | 2018-02-16T16:59:47+00:00 February 16th, 2018|Blog, Content Marketing, Marketing Communications, Marketing Strategy|Comments Off on How to Manage Your Online Reputation

Spring Cleaning Tips For Your Email Marketing Campaign

Phyllis Diller once said, “Cleaning up your house while your kids are still growing up is like shoveling the walk before it stops snowing.” As someone with kids, I can appreciate this sentiment. And as marketers, the snowy sidewalk of our email marketing efforts can get like this---constantly cluttered with scattered email lists and [...]

By | 2018-05-02T14:17:08+00:00 February 8th, 2018|Blog, Email Marketing, Marketing Strategy|Comments Off on Spring Cleaning Tips For Your Email Marketing Campaign

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By | 2018-02-21T14:41:32+00:00 January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions

You Don’t Need To Be Creative To Create Great Content

Even if your company is a graphic design studio, you don’t need to be creative to generate awesome content. What your audience really wants is value. What’s one of the best ways to do this? Tell then what you do and how you do it. Simple. Generate great content and get noticed. Call us at (443) [...]

By | 2017-12-28T20:58:58+00:00 December 28th, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Strategy|Comments Off on You Don’t Need To Be Creative To Create Great Content

Close The Content Gap For Improved Visits And Engagment

Fresh, relevant content drives new visitors to your website and keeps prior visitors coming back. If your site is well-established, you’ve probably already built up a decent content library. Examining your most popular content can be a helpful start to any content brainstorming session. Another great place to look is at your content gaps. Compel [...]

By | 2017-12-27T19:53:46+00:00 December 7th, 2017|Blog, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Close The Content Gap For Improved Visits And Engagment

Research Results & Observation Reveal How People Read On Mobile Devices

Okay we get it. Everything must be mobile friendly, but is a responsive site good enough? How does mobile affect written content? The industry research and real life observation might surprise you. Google loves fast sites. To make yours faster Call (443) 475-07787 or Contact Us online. Small Screens Change How People Read - Sort Of Your intuition [...]

By | 2018-05-02T16:09:48+00:00 November 16th, 2017|Blog, Marketing Strategy, Mobile SEO, SEO|Comments Off on Research Results & Observation Reveal How People Read On Mobile Devices