Marketing Strategy From periscopeUP

Customer Relationship Management: Changing How Business Gets Done

Customer relationship management (CRM) tools are the fastest growing area of business software and there’s no sign of a letup. Systems like SalesForce and HubSpot are just the most notable examples of this trend and they’re changing the game in how businesses relate to their customers. The new landscape is one that offers both promise [...]

By |2019-06-23T16:17:33+00:00June 23rd, 2019|Blog, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Customer Relationship Management: Changing How Business Gets Done

Will AI Generated Content & Market Personalization Take Over The World?

Since this is a digital marketing blog, let's just stick to what we know. No Terminator talk here. Machine learning and artificial intelligence (AI) offer huge advantages for digital marketers. Today, companies accumulate detailed information about user identities in addition to a real time cache of associated attributes and events. This highly granular view allows [...]

By |2019-06-21T15:49:17+00:00May 9th, 2019|Blog, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Will AI Generated Content & Market Personalization Take Over The World?

How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ would gradually be phased out by August 2019. After a security breach was disclosed in December [...]

By |2019-04-12T10:24:42+00:00March 31st, 2019|Blog, Google for Business, Google Local, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|Comments Off on How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Uncover Insights For Data-Driven Content Marketing

How do you determine what topics to write about and what types of content to produce for your website? To effectively drive website performance, we recommend leveraging data to assess your most successful content and determine what future content will resonate best with your target audience. Experiment With Different Strategies There’s no reason to approach [...]

By |2019-02-15T22:32:25+00:00January 31st, 2019|Blog, Content, Content Creation, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Uncover Insights For Data-Driven Content Marketing

In Google Analytics Do We See Numbers or a Story?

If you spend anytime analyzing data, exporting it to Excel, and adding formulas to get totals, you find quickly that certain Analytics metrics that appear to be a total at the top of a column are not a total at all. Wait, what?   Find the Story Behind the Analytics Stats Some of these labels [...]

By |2019-02-16T13:01:35+00:00December 20th, 2018|Blog, Google Analytics, Marketing Strategy|Comments Off on In Google Analytics Do We See Numbers or a Story?

How Many Blog Posts Per Week For Best SEO Results?

A lot of digital marketing agencies out there are content mills. This means they write many articles for you as inexpensively as possible. You might think they’re doing your business a service since blogging boosts website exposure. The agency might even tell you that pumping out a bunch of posts with the right keywords is [...]

By |2019-03-18T18:38:42+00:00October 19th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO|Comments Off on How Many Blog Posts Per Week For Best SEO Results?

Get Started With Google Analytics & Propel Your Brand Forward

You’re a local business owner that has developed a steady customer base the old-fashioned way—networking, billboards, etc. You also know the Internet has drastically changed the game and shows no signs of stopping. Making concessions to the modern era, you put up a website. Now you hear many theories about what needs to happen from [...]

By |2019-02-16T13:02:54+00:00October 4th, 2018|Blog, Google Analytics, Marketing Strategy|Comments Off on Get Started With Google Analytics & Propel Your Brand Forward

Getting Small Business Clients To Understand Digital Marketing

At what point does your client graduate from their online marketing training? As data analysts, marketing geniuses, SEO monsters, PPC rockstars... how do we finally convince our client to put the trust token in our hands? I'm not talking about the marketing director who understands how to stay in their lane nor the senior marketing [...]

By |2018-07-23T20:43:45+00:00July 23rd, 2018|Blog, Marketing Strategy|Comments Off on Getting Small Business Clients To Understand Digital Marketing

Hire A Freelancer Or Agency? What’s Best For Your Digital Strategy?

By 2020, fifty percent of the workforce will be remote. What does this mean for your brand’s digital marketing? Just like people, a brand’s identity typically has several manifestations. The way you act at home vs. work isn’t exactly the same. Likewise, your business presence goes beyond your website. Now with social media, review sites, [...]

By |2018-09-27T14:05:12+00:00July 13th, 2018|Blog, Content, Marketing Strategy|Comments Off on Hire A Freelancer Or Agency? What’s Best For Your Digital Strategy?

Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]

By |2018-04-26T18:36:42+00:00April 26th, 2018|Blog, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis