Marketing Communications From periscopeUP

How to Manage Your Online Reputation

Ever since social media came it has become increasingly difficult to manage your online reputation. So how can you do it successfully? Assess yourself Before you figure out how to manage your online reputation, start by examining what’s being said about you on the Internet. Use any type of search, including Google search, social networks [...]

By | 2018-02-16T16:59:47+00:00 February 16th, 2018|Blog, Content Marketing, Marketing Communications, Marketing Strategy|Comments Off on How to Manage Your Online Reputation

Talk About It – Interviews Reveal What Makes You Great

Get the word out with periscopeUP In today’s digital world we speak to each other far less often - and that’s a shame. When we resort to messages and emails alone we utilize a limited - and often static - portion of our brain power. It’s much easier to unlock someone’s passion when [...]

By | 2017-12-27T19:53:47+00:00 September 21st, 2017|Blog, Content, Content Creation, Content Marketing, Link Building, Marketing Communications, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on Talk About It – Interviews Reveal What Makes You Great

Too Many Cooks Kill Web Content Production

periscopeUP makes your site deliciously good It’s something content writers dread like the plague. And it can seriously damage your efforts to get written content published effectively. What is this deadly virus? Believe it or not, it’s collaboration. Better said, it’s poorly organized work teams with too many voices. Let’s find out how [...]

By | 2017-12-27T19:53:47+00:00 August 16th, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Too Many Cooks Kill Web Content Production

What Do The Numbers Reveal? Use Data To Create Unique Content

Improve your site speed with periscopeUP Data analysis has many important implications for your business, so hopefully you’re “diving into” your data on a regular basis. This is often when you’ll find new insights, or find evidence to back up your theories or assertions. A single piece of data is simply a number, [...]

By | 2017-12-27T19:53:48+00:00 August 2nd, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Do The Numbers Reveal? Use Data To Create Unique Content

Can We Bridge The Millennial Communication Gap?

Look great on any device with periscopeUP I’ve been known to join (ok, maybe instigate) a millennial-bashing session or two. I admit I find many millennials excruciatingly frustrating. As someone who’s spent most of her career in marketing & communications, I’m concerned that this generation simply cannot engage in non-device oriented conversation.   [...]

By | 2017-12-27T19:53:48+00:00 July 12th, 2017|Blog, Marketing Communications|Comments Off on Can We Bridge The Millennial Communication Gap?

Focused Content Marketing Provides Results & Insight

perscopeUP boosts your marketing ROI One of the most common mistakes in e-commerce and content marketing is trying to do too much at once. Whether it’s a PPC campaign that includes every possible keyword or a content strategy that’s less strategy and more throwing everything against a wall - it all leads to [...]

By | 2017-12-27T19:53:53+00:00 March 9th, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Focused Content Marketing Provides Results & Insight

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]