Podcasts From periscopeUP

How To Determine If You’re At Risk For A Google Penalty With Razvan Gavrilas

https://periscopeup.wistia.com/medias/0gqr5y6nv2?embedType=async&videoFoam=true&videoWidth=640 Listen in as Dan and Razvan Gavrilas, discuss the types of Google penalties, how to detect them, and how to recover if you have been penalized. Razvan is the Founder & Chief Architect of Cognitive SEO, an SEO tool set that focuses on increasing traffic, and cutting edge analysis, research & reporting. He also [...]

By | 2018-03-27T16:07:05+00:00 February 5th, 2015|Blog, Podcasts, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on How To Determine If You’re At Risk For A Google Penalty With Razvan Gavrilas

Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

An interview with Donna Balinkie, of Firedrive Marketing, discussing the whys and hows of market research on your target audience.

By | 2018-03-27T16:08:12+00:00 January 29th, 2015|Blog, Marketing Strategy, Podcasts, Search Engine Marketing, SEM|Comments Off on Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.

By | 2018-05-02T16:19:21+00:00 January 22nd, 2015|Blog, Content, Content Creation, Content Marketing, Link Building, Marketing Strategy, Podcasts, Search Engine Marketing, SEM, Social Media Marketing|Comments Off on Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast]

In this interview we dig into their SEO and ecommerce philosophy, including site home page design, site architecture, keyword research, understanding user behavior, product conversion pages, blogging, and content distribution.

By | 2017-12-27T19:54:00+00:00 January 8th, 2015|Blog, Podcasts|Comments Off on eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast]

Link Building In 2015 With Nick Cuttonaro [Podcast]

In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying attention to.

By | 2017-11-17T18:10:17+00:00 December 18th, 2014|Blog, Podcasts|Comments Off on Link Building In 2015 With Nick Cuttonaro [Podcast]

Social Media Marketing With Jeremy Epstein, VP Of Marketing At Sprinklr [podcast]

In this episode Dan interviews Jeremy Epstein, VP of Marketing at Sprinklr, the biggest and most complete social marketing platform in the market today. Jeremy shares his knowledge of how he and some of the world’s leading brands use social media to drive sales.

By | 2017-12-27T19:54:01+00:00 December 11th, 2014|Blog, Podcasts|Comments Off on Social Media Marketing With Jeremy Epstein, VP Of Marketing At Sprinklr [podcast]

Using Existing Assets To Achieve Marketing Goals, With Will Marshall, Owner Of Eidos Strategic Marketing [podcast]

In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website.

By | 2017-12-27T19:54:01+00:00 December 4th, 2014|Blog, Podcasts|Comments Off on Using Existing Assets To Achieve Marketing Goals, With Will Marshall, Owner Of Eidos Strategic Marketing [podcast]

Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local.  Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages.

By | 2017-12-27T19:54:01+00:00 November 26th, 2014|Blog, Podcasts|Comments Off on Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

Time Strategy for Marketers With Jodi Hume [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures for decision & navigation support.

By | 2016-10-11T17:16:37+00:00 November 20th, 2014|Blog, Podcasts|Comments Off on Time Strategy for Marketers With Jodi Hume [Podcast]