Podcasts From periscopeUP

How To Determine If You’re At Risk For A Google Penalty With Razvan Gavrilas

https://periscopeup.wistia.com/medias/0gqr5y6nv2?embedType=async&videoFoam=true&videoWidth=640 Listen in as Dan and Razvan Gavrilas, discuss the types of Google penalties, how to detect them, and how to recover if you have been penalized. Razvan is the Founder & Chief Architect of Cognitive SEO, an SEO tool set that focuses on increasing traffic, and cutting edge analysis, research & reporting. He also [...]

By |2018-03-27T16:07:05+00:00February 5th, 2015|Blog, Podcasts, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on How To Determine If You’re At Risk For A Google Penalty With Razvan Gavrilas

Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

An interview with Donna Balinkie, of Firedrive Marketing, discussing the whys and hows of market research on your target audience.

By |2018-03-27T16:08:12+00:00January 29th, 2015|Blog, Marketing Strategy, Podcasts, Search Engine Marketing, SEM|Comments Off on Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.

By |2019-01-24T18:49:32+00:00January 22nd, 2015|Blog, Content, Content Creation, Content Marketing, Link Building, Marketing Strategy, Podcasts, Search Engine Marketing, SEM, Social Media Marketing|Comments Off on Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

Social Media Examples That Work, With Andrew Rose [Podcast]

In this episode Dan and Andrew Rose discuss examples of social media marketing that work.

By |2019-01-24T18:50:12+00:00January 15th, 2015|Blog, Marketing Communications, Podcasts, Social Media Advertising, Social Media Marketing|Comments Off on Social Media Examples That Work, With Andrew Rose [Podcast]

eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast]

In this interview we dig into their SEO and ecommerce philosophy, including site home page design, site architecture, keyword research, understanding user behavior, product conversion pages, blogging, and content distribution.

By |2019-01-24T18:50:59+00:00January 8th, 2015|Blog, Marketing Strategy, Pay Per Click, Podcasts, PPC, Remarketing, Search retargeting|Comments Off on eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast]

Link Building In 2015 With Nick Cuttonaro [Podcast]

In this episode, Dan interviews Nick Cuttorano, Founder of The Link Builders. Listen in as they discuss online reputation management, controlling page one of Google searches, link building in 2015 (yes, buying links and link networks are still alive), tips and techniques for owning page one of searches, as well as Nick’s “one thing” that we all as marketers need to be paying attention to.

By |2019-01-24T18:51:19+00:00December 18th, 2014|Blog, Link Building, Marketing Strategy, Podcasts, Search Engine Optimization, SEO|Comments Off on Link Building In 2015 With Nick Cuttonaro [Podcast]

Social Media Marketing With Jeremy Epstein, VP Of Marketing At Sprinklr [podcast]

In this episode Dan interviews Jeremy Epstein, VP of Marketing at Sprinklr, the biggest and most complete social marketing platform in the market today. Jeremy shares his knowledge of how he and some of the world’s leading brands use social media to drive sales.

By |2019-01-24T18:45:48+00:00December 11th, 2014|Blog, Podcasts, Social Media Marketing|Comments Off on Social Media Marketing With Jeremy Epstein, VP Of Marketing At Sprinklr [podcast]

Using Existing Assets To Achieve Marketing Goals, With Will Marshall, Owner Of Eidos Strategic Marketing [podcast]

In this episode Dan interviews Will Marshall, Owner Of Eidos Strategic Marketing. They discuss a case study where Will helped a company make better use of their existing assets to drive more leads to their website.

By |2019-02-15T21:29:18+00:00December 4th, 2014|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Podcasts|Comments Off on Using Existing Assets To Achieve Marketing Goals, With Will Marshall, Owner Of Eidos Strategic Marketing [podcast]

Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local.  Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages.

By |2019-02-15T21:30:10+00:00November 26th, 2014|Blog, Google Ads, Pay Per Click, Podcasts, PPC, Search Engine Marketing, SEM|Comments Off on Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

Time Strategy for Marketers With Jodi Hume [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Jodi Hume, CEO of The Business Of Life. They discuss emerging trends in time management and apply them to the crazy-busy life of digital marketers. Topics include: What is “Time Strategy?, having a choice, not being exhausted, creating clarity, and creating structures for decision & navigation support.

By |2019-02-15T22:28:24+00:00November 20th, 2014|Blog, Marketing Strategy, Podcasts|Comments Off on Time Strategy for Marketers With Jodi Hume [Podcast]