Content Marketing From periscopeUP

Do Automated Blog Content Generators Work?

We’ve arrived at a point where we think machines can do everything. When it comes to content marketing, this belief has taken root due to some pretty amazing developments in marketing personalization.  Who hasn’t seen an ad appear on Facebook or another website targeting your personal tastes, location, and other preferences? Some say the Internet [...]

By |2020-02-19T22:03:33+00:00February 13th, 2020|Blog, Content, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Do Automated Blog Content Generators Work?

The SEO Crystal Ball

Prediction is difficult, particularly when it involves the future. - Mark Twain It’s that time of year again. It’s the season when SEO pundits predict the Google-trends that, when strategically accounted for, will define a marketers’ success or failure. Spoiler: a review of SEO predictions from the past decade will reveal many of the same [...]

By |2019-12-23T21:14:26+00:00December 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on The SEO Crystal Ball

Top 5 Reasons To Hire A Content Writer

Does it make sense to hire a content writer? Maybe, but first we should decide if content marketing is worth it. Check out these stats: Content-driven Customer Acquisition Cost (CAC) is 15% less than paid CAC Companies with blogs get 67% more leads than companies without blogs Inbound marketing close rates are 8 - 10x [...]

By |2020-01-30T20:21:05+00:00November 25th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on Top 5 Reasons To Hire A Content Writer

Online Writing Aids – How Far Can Humans & Machines Work Together?

If you look, there’s occasional chatter about machines taking over the job of a writer. The reality is that some content is already 100 percent machine created. Still, more advanced, and especially more creative writing is still all human. Or is it? The rise of online writing aids (who hasn’t heard of Grammarly?) reveals [...]

By |2019-11-11T21:00:15+00:00October 29th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Online Writing Aids – How Far Can Humans & Machines Work Together?

How To Get Noticed In The Content Marketing Tsunami

The digital space is hyper-saturated with content. There are over 1.6 billion websites in the world and more than 500 million are blogs. Over two million blog posts get published every single day. That’s 60+ million a month and over 700 million per year.  The Rising Content Tsunami  Now think about this. The greater the [...]

By |2019-10-17T19:08:28+00:00September 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Digital Marketing, Search Engine Marketing, SEM|Comments Off on How To Get Noticed In The Content Marketing Tsunami

Content Advice For Small Business Owners: The Quality Versus Quantity Debate

You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple of people on staff who [...]

By |2019-08-30T19:25:49+00:00August 26th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Advice For Small Business Owners: The Quality Versus Quantity Debate

Professional Marketer Tips for Content Marketing Success

If you landed here, you’re interested in content marketing success. You want your website to grow your business. So let’s do this! Let’s nail it! Now that we have your attention… here’s how content marketing really works: it’s all business. The Content Marketing Long Game Since we don’t want to waste anyone’s time, let’s begin [...]

By |2019-09-23T16:57:48+00:00August 12th, 2019|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, SEM|Comments Off on Professional Marketer Tips for Content Marketing Success

5 Reasons Why Small Business Blogs Matter

If you’re a small business owner, you might have considered adding a blog to your website. Or maybe you even started one but let it wither and die. Many small business owners wonder if it’s worth keeping an active blog. We’re here to tell you it is, and here’s five reasons why. Content Counts & [...]

By |2019-08-30T19:28:53+00:00July 31st, 2019|Blog, Content Marketing|Comments Off on 5 Reasons Why Small Business Blogs Matter

Keep Your Content Fresh – Be Mindful Of Shelf Life

Planning, creating and promoting online content can be very rewarding but also very time-consuming. It takes significant resources to produce good content and develop a cohesive promotion plan, whether that involves sharing content on social media or posting it to your own blog or to an industry/partner site. It’s not surprising then that digital marketers [...]

By |2019-07-29T16:34:31+00:00July 28th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing|Comments Off on Keep Your Content Fresh – Be Mindful Of Shelf Life

Will AI Generated Content & Market Personalization Take Over The World?

Since this is a digital marketing blog, let's just stick to what we know. No Terminator talk here. Machine learning and artificial intelligence (AI) offer huge advantages for digital marketers. Today, companies accumulate detailed information about user identities in addition to a real time cache of associated attributes and events. This highly granular view allows [...]

By |2019-06-21T15:49:17+00:00May 9th, 2019|Blog, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Will AI Generated Content & Market Personalization Take Over The World?