Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]
We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online. If you’ve been dutifully attentive to your website, you likely have a nice archive [...]
You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]
Ever since social media came it has become increasingly difficult to manage your online reputation. So how can you do it successfully? Assess yourself Before you figure out how to manage your online reputation, start by examining what’s being said about you on the Internet. Use any type of search, including Google search, social networks [...]
Even if your company is a graphic design studio, you don’t need to be creative to generate awesome content. What your audience really wants is value. What’s one of the best ways to do this? Tell then what you do and how you do it. Simple. Generate great content and get noticed. Call us at (443) [...]
Fresh, relevant content drives new visitors to your website and keeps prior visitors coming back. If your site is well-established, you’ve probably already built up a decent content library. Examining your most popular content can be a helpful start to any content brainstorming session. Another great place to look is at your content gaps. Compel [...]
Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Nobody likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. A little humor, clean layout and good design make all the difference. Optimize [...]
As digital marketers, we work hard to create effective, high-quality content because it has an impact on why and how buyers make decisions. The challenge is that online buyers are more savvy these days and don’t want to be “sold” to. That’s why a social mention or a link from a trusted voice can surpass [...]
Get the word out with periscopeUP In today’s digital world we speak to each other far less often - and that’s a shame. When we resort to messages and emails alone we utilize a limited - and often static - portion of our brain power. It’s much easier to unlock someone’s passion when [...]
periscopeUP makes your site deliciously good It’s something content writers dread like the plague. And it can seriously damage your efforts to get written content published effectively. What is this deadly virus? Believe it or not, it’s collaboration. Better said, it’s poorly organized work teams with too many voices. Let’s find out how [...]
