blurred out post it notes with writing stuck on a whiteboardAnyone who’s ever tried to write a blog knows that writer’s block is real. You sit in front of the computer, staring at the blank screen, and the ideas just don’t come. If you’re running a business, though, having a blog is essential. Not only does it help you connect with your customers, but it also allows you to demonstrate your expertise in your field. So how can you overcome writer’s block and develop some fresh content ideas for your business’s website? Here are a few topics for content writing to get you started:

1. Solve A Problem

Every business exists to solve a problem. Whether you sell products or services, you provide solutions to your customers’ needs. Why not write a blog post that addresses one of those needs? You can discuss a particular issue your customers are facing and offer tips on overcoming it. Not only will this be helpful to your readers, but it will also show them that you understand their challenges and are invested in helping them overcome them.

2. Create A Case Study

If you’ve had a particularly successful customer or project, take an hour or so to write about the experience. A case study is a great way to show off your work and demonstrate the results you can achieve. Your readers will see firsthand how you’ve helped others succeed, and they’ll be more likely to trust you with their own business.

3. Write A Tutorial or How-To Guide

By providing your readers with a step-by-step guide, you can show them how to do something related to your business. For example, if you sell software, you could write a tutorial on how to use it. If you’re a home service company, you could write a how-to guide on a particular home maintenance task. These posts provide valuable information to your readers and showcase your expertise.

4. Give Some Tips & Tricks

If you have any insider knowledge or helpful tips to share, why not write a post about it? Your readers will appreciate the valuable information, which will help them see you as a thought leader in your industry. And if you have a product that you sell, you can use this type of post to show your customers how to get the most out of it.

5. Talk About Industry Trends

Keep your readers up to date on the latest industry news. Talk about anything from new regulations affecting your customers to new technology you’re using in your business. By writing about these topics, you’ll not only show that you’re keeping up with the latest industry trends, but you’ll also be able to provide valuable information to your readers.

6. Fact Check A Popular Myth

There are bound to be some misconceptions about your industry floating around. Address one of these myths in your blog post and set the record straight. It will help your readers understand your industry better and see you as a credible source of information.

7. Compare Products or Services

Are several products or services in your industry generally serving the same purpose? You can write a post comparing them, which will be incredibly helpful for your readers trying to decide which product or service to use or purchase. And it will also show them that you’re knowledgeable about the different available options.

8. Share A Listicle (Like This One)

People love lists. They’re easy to read and digest and usually provide valuable information in short, bite-sized pieces. Compile a list of your industry’s top products or services, the most common questions you get asked, or the biggest mistakes people make when choosing a product or service like yours.

9. Do An Interview

If someone in your industry is an expert or thought leader, reach out to them and see if they’d be willing to do an interview. An interview can be a great way to get insight into the industry from another leader, and it’s also a great way to build relationships with other people in the field.

10. Share a “Hack”

Is there a particular way you do things in your business that makes life easier or helps you get better results? Share your “hack” with your readers and show them how they can do the same.

11. Write a Summary or Analysis of a Report

If there’s an industry report you think would interest your readers, you can write a summary or analysis. For example, if a new study has been released, you could write about the findings and how they might affect your readers. You probably keep up with industry news anyway, so go an extra step to help your readers understand the reports better.

12. Review a Product or Service

If a new product or service is on the market, be one of the first to review it. You can give your readers an in-depth look at what the product or service is and how it works, as well as your thoughts on whether or not it’s worth the money. And if you’re reviewing a product or service that you sell, this can be a great way to generate some interest and excitement around it.

13. Announce Something Newsworthy

If you have some news to share, make sure your readers are the first to know. Whether you’re introducing a new product, giving away a freebie, or hiring a new employee, let your readers know what’s going on. You’ll keep them in the loop and make them feel like they’re part of your business (which is great for brand loyalty!).

14. Share Some Advice

Through your time working in your industry, you’ve likely made some mistakes, learned some lessons, and gained some valuable insight. Share that knowledge with your readers. For example, you could write a post about the top 5 things to avoid when choosing a product or service in your industry or the three biggest mistakes people make when starting out.

15. Go Behind The Scenes

Your readers are probably curious about what goes on behind the scenes in your business. Why not give them a peek? You could write a post about your day-to-day operations, how you make decisions, or what goes into creating a product or service. You’ll be able to show your human side and give your readers some insight into how your business works.

16. Present Some Original Data

If you have access to data that would be interesting or useful to your readers, share it with them! This could be data from surveys, studies, or research you’ve conducted. You can present the data in various ways, such as infographics, charts, or graphs. Just make sure to put it in a format that’s easy for your readers to understand.

17. Share Your Company History

Your company probably has a story to tell, and your readers will likely be interested in hearing it. Share how your business started, the challenges you’ve faced, and how you’ve grown over the years. Sharing the backstory is a great way to show your readers that you’re not just a faceless business – you’re made up of real people with a real story.

18. Ask Your Customers What They Want To Read

If you want to create engaging content that your readers care about, simply ask them what they want to read! You can send out a survey to gauge their interests or start a discussion on social media to see what topics they’d like you to write about. And when you do write about those topics, be sure to let your customers know so they can check it out!

19. Check Out What Your Competitors Are Writing About

If you’re still struggling to develop ideas for your content, consider what your competitors are writing about. See if there’s anything you can add to the conversation or do differently. Just be sure not to copy their ideas entirely – you want your content to be unique!

20. Expand On A Search Term You’re Already Getting Traffic From

If you’re already getting traffic from a particular search term, that’s a good sign that people are interested in that topic. Why not write a post that expands on that topic? You can go into more detail, cover related topics, or add your own unique insights.

21. Make a Prediction For The Future

In every industry, there are always new developments on the horizon, so use a blog post to predict what’s to come. You could write about a recent trend that you think will take off, a change in the industry landscape, or something else entirely. Just be sure to back up your predictions with data or reasoning, so your readers know you’re not just making things up!

22. Write About A Holiday Or Event

If a holiday or event is coming up, try to take advantage of it on your website! You could write about how to celebrate the holiday in a way that’s relevant to your business, share some tips for people attending an event, or even wish your readers a happy holiday and share what your company is doing to celebrate.

23. Profile Your Employees

Your employees are the people who make your business what it is, so why not give them some recognition? You could write a post profiling one of your employees, highlighting their work and accomplishments. This is a great way to show your readers the faces behind your business and give them a sense of the company culture.

24. Do Some Keyword Research To Find More Specific Topic Ideas

You can use a search engine or a keyword research tool to find other keywords you could write about. You may be surprised at what you find! Once you have a list of ideas, you can start planning your posts and incorporating those keywords into your content regularly.

25. Hire An Agency To Help With The Workload

If you’re feeling overwhelmed by the idea of creating fresh, engaging content for your website on a regular basis, it may be time to consider hiring a company like periscopeUP. We have a team of expert writers who know how to create unique content that engages your readers and drives traffic to your website. Contact us today to learn more!


By / Published On: September 26th, 2022 / Categories: Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy /

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