PPC Audit Services2021-05-20T19:59:14+00:00

PPC Audit Services

Call us today

We can help you meet and exceed your digital marketing goals.

Call us today

Don’t leave money on the table. Ensure you’re getting the most out of your online ad budget.

PPC Audit Services

A well thought out and carefully executed online ad strategy will enable you to target the right prospects at the right time. A PPC Audit will reveal if you’re on the right track.

An online ad campaign that is set-up with too many keywords and not enough precision will often get lots of clicks, but very few sales. This type of disorganized ad campaign wastes resources, because it ends up paying for irrelevant clicks. Conversely, a focused PPC strategy cuts costs and increases sales. periscopeUP’s PPC Audit Services will evaluate your PPC ads to find out where you can streamline your efforts and improve conversion rates.

Man using a laptop and tablet side by side to analyze Google Analytics data
Freelancer working at a laptop in in a coffee shop

Get the most out of your online ad budget.

In order to determine if your advertising dollars are being spent wisely, our team will 1) determine the optimal keyword/ad strategy; 2) confirm keyword and landing page alignment; 3) compare cost per impression vs. cost per click and 4) evaluate PPC cost vs. sales results.

  • More phone calls.
  • More form submissions.
  • More content downloads.
  • More online purchases.

Here is a detailed summary of how our PPC audit works:

  • Step 1: You tell us about your ad strategy. As a first step, we will interview you about your overall advertising strategies and goals. We make sure we first have a clear understanding of what you want to accomplish.

  • Step 2: We examine your PPC campaign. By digging deep into the data, we will uncover how your keyword selection, match types, ad display, and landing pages are set up. Then we locate areas where you can get better results and more bang for your buck. For example, we will ask:

    • Do your ads lead to landing pages that are contextually relevant?
    • What are your best keyword match types (broad, phrase, exact, or negative match)?
    • Are you using the best terms that focus on conversion?
    • Are clicks producing sales?
    • Is it worth the cost you pay per click?
    • Would you be better off paying per impression or per click?
  • Step 3: We provide a report. When our PPC audit is finished, you get a full report of our findings. From here, you can take this data to your team – or we can help you implement the best practices to increase your advertising/PPC campaign performance.
  • Step 4: We fix it for you. After your approval only, we begin working to improve your ad results. For every audit item that requires attention, we implement the most effective adjustments to generate more conversions and sales.

Performing a pay per click audit periodically makes good sense to ensure you are getting the most out of your ad spend. Our PPC Audit Services team will develop a comprehensive report detailing opportunities to optimize your online ad campaign.

We can provide digital marketing expertise that contributes to top-line revenue growth at a fraction of the cost of hiring a full-time employee. Call us at 443.475.0787 or fill out the form below for a free consultation.


Increased Leads

PPC audits reveal opportunities to get your ad in front of prospects who are actively searching for your product or service.

Higher Conversion Rates

PPC audits ensure there is close alignment between keywords, ad copy and landing page content to get interested prospects to convert.

Improved ROI

PPC audits result in recommendations for effective campaign adjustments to generate more conversions and sales for the same or lower budget.

Related Services


PPC Audit Case Study — Residential Construction & Design

The positive results shown in the graph below illustrate the advantages of a PPC audit in helping a business get the most from its ad spend. Optimizing a PPC campaign with a competitive bidding strategy for advantageous keywords will result in more leads for a reduced budget.

Get the latest marketing tips & hacks from periscopeUP in your inbox.

Read Latest Posts