PPC Audit Services
PPC Audit Services
A well thought out and carefully executed online ad strategy will enable you to target the right prospects at the right time. A PPC Audit will reveal if you’re on the right track.
An online ad campaign that is set-up with too many keywords and not enough precision will often get lots of clicks, but very few sales. This type of disorganized ad campaign wastes resources, because it ends up paying for irrelevant clicks. Conversely, a focused PPC strategy cuts costs and increases sales. periscopeUP’s PPC Audit Services will evaluate your PPC ads to find out where you can streamline your efforts and improve conversion rates.
Get the most out of your online ad budget.
In order to determine if your advertising dollars are being spent wisely, our team will 1) determine the optimal keyword/ad strategy; 2) confirm keyword and landing page alignment; 3) compare cost per impression vs. cost per click and 4) evaluate PPC cost vs. sales results.
Here is a detailed summary of how our PPC audit works:
Performing a pay per click audit periodically makes good sense to ensure you are getting the most out of your ad spend. Our PPC Audit Services team will develop a comprehensive report detailing opportunities to optimize your online ad campaign.
We can provide digital marketing expertise that contributes to top-line revenue growth at a fraction of the cost of hiring a full-time employee. Call us at 443.475.0787 or fill out the form below for a free consultation.
PPC audits reveal opportunities to get your ad in front of prospects who are actively searching for your product or service.
Higher Conversion Rates
PPC audits ensure there is close alignment between keywords, ad copy and landing page content to get interested prospects to convert.
PPC audits result in recommendations for effective campaign adjustments to generate more conversions and sales for the same or lower budget.
PPC Audit Case Study — Residential Construction & Design
The positive results shown in the graph below illustrate the advantages of a PPC audit in helping a business get the most from its ad spend. Optimizing a PPC campaign with a competitive bidding strategy for advantageous keywords will result in more leads for a reduced budget.