periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
16 Benefits of SEO Content Writing
SEO content writing has become increasingly popular, and for good reason. When used strategically, SEO content can help businesses draw more qualified website leads and simultaneously optimize the user experience. When creating SEO content, the goal is to write engaging, informative articles and ensure that the right people see them. ...
How to Add Social Media Profiles to Google My Business
Want to improve your social media presence and send more people to your social profiles? If your social media accounts are visible on your Google Business Profile (previously known as Google My Business), your followers and engagement could skyrocket. Unfortunately, you can’t add social media accounts directly to Google My ...
AI and Search – Implications for Marketing and Advertising
By now you have certainly heard of the potential disruption of ChatGPT’s conversational AI (artificial intelligence) on Bing. If not, here’s a very short version of what’s been going on: ChatGPT launched a beta online. Millions of users tried it out and were fascinated by the conversational-like nature of the ...
How Long Does It Take for a Blog to Get Traffic?
Writing a blog for your business may feel daunting, but it can be an enriching task when done right. If managed correctly, growing an audience with a blog can increase brand recognition, sales, and repeat customers. But at what point do the results come in? How long does it take ...
Digital Marketing Outlook: Tips for Businesses in 2023
The new year brings fresh opportunities and potential, but when you start the year with many goals, it can be challenging to decide which aspects of your business should get attention to reach the next level of success. So to help guide your business into the new year, our digital ...
2022 in Review: What We Learned This Year
This year has taught us valuable lessons in the world of digital marketing. From GA4 implementation and Core Web Vitals to attribution models and the importance of content creation, periscopeUP's experts have gathered insights from the past year to provide an in-depth look at how marketing trends have shifted and ...
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