SEO Blog From periscopeUP

How To Efficiently Use Social Media For Small Business

Small business owners usually feel crunched for time, and in these uncertain economic times, might also be hurting for help. It’s easy to see your social media presence as something to let slide. But before you do that, consider some of the benefits of social media for small businesses and how you can get them [...]

By |2021-01-07T18:31:52+00:00January 4th, 2021|Blog, Social Media, Social Media Marketing|Comments Off on How To Efficiently Use Social Media For Small Business

Five Holiday Digital Marketing Tips

It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, it’s a unique time of year in the sales cycle and that calls for tweaks to [...]

By |2020-12-16T22:20:59+00:00November 27th, 2020|Blog, Digital Marketing, Email Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Five Holiday Digital Marketing Tips

Optimize Your CTA Button For More Conversions

There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get your audience’s attention, the button needs to stand out and its message needs to be succinct [...]

By |2020-12-07T21:13:53+00:00November 21st, 2020|Blog, Digital Marketing, Search Engine Marketing, SEM|Comments Off on Optimize Your CTA Button For More Conversions

The 10 Best SEO Plugins For Your New WordPress Site

You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras that enable your site to do more, on both the front end and the back end. [...]

By |2020-12-07T21:12:42+00:00October 31st, 2020|Blog, Search Engine Optimization, Technical Issues, Website Development, Wordpress, Wordpress Development, Wordpress Maintenance, Wordpress Webmaster|Comments Off on The 10 Best SEO Plugins For Your New WordPress Site

Google Business To Provide New Performance Metrics

Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of three categories: Changes to how frequently an already existing metric is calculated (e.g. updating data at [...]

By |2020-10-26T13:33:34+00:00October 26th, 2020|Blog, Google for Business, Google Local, Google News And Updates, Local SEO, Search Engine Optimization, SEO|Comments Off on Google Business To Provide New Performance Metrics

Get Users To Explore Your Content – Optimize For Google Discover

Google Discover, previously known as Google Feed, shows content related to a user’s interests rather than in response to a search query. The feed includes news, evergreen content and also ads. Instead of searching for content, Google Discover lets users explore content. This platform has the potential to send a high volume of relevant traffic [...]

By |2020-09-29T13:51:41+00:00September 29th, 2020|Blog, Content, Google for Business, Google News And Updates, SEO|Comments Off on Get Users To Explore Your Content – Optimize For Google Discover

Improve Your Ranking WIth These 3 Image SEO Tips

The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes even beyond that. How you implement them on your website can have a significant effect--for better [...]

By |2020-09-29T13:55:07+00:00September 17th, 2020|Blog, Search Engine Optimization, SEO, Website Development, Wordpress Development|Comments Off on Improve Your Ranking WIth These 3 Image SEO Tips

Why You Need To Implement Call Tracking Analytics

As a small business owner that relies on foot traffic for your business, you may wonder if your website is really doing anything for you. Sure, you understand in general that a website is important—if nothing else because you’ll look out of step with the times without one. But since you don’t have an e-commerce [...]

By |2020-09-01T14:42:55+00:00September 1st, 2020|Blog, Google Analytics, Google Tag Manager, Marketing Strategy|Comments Off on Why You Need To Implement Call Tracking Analytics

Understanding Google’s Personalized Advertising Policy For Housing, Employment and Credit

Back in June, Google announced changes to its advertising personalization policies with the intent of preventing unlawful discrimination for housing, employment and credit products or services in both the US and Canada. Although Google claims to have been working with the US Dept. of Housing and Urban Development on these changes for “some time”, AdAge [...]

By |2020-08-27T17:50:44+00:00August 27th, 2020|Blog, Google Ads, Pay Per Click, PPC|Comments Off on Understanding Google’s Personalized Advertising Policy For Housing, Employment and Credit

Introductory Tips On Using Google Analytics For Small Business

If you run a local business, it’s possible you haven't paid much attention to Google Analytics, the free tool that measures your website traffic and gives you insights into the actions people take on your site. Most small business owners have to wear a number of different hats and when your business isn’t built on [...]

By |2020-07-30T16:14:49+00:00July 30th, 2020|Blog, Google Analytics, Google for Business, Marketing Strategy|Comments Off on Introductory Tips On Using Google Analytics For Small Business