periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
Apple Maps Connect Is Now Places On Maps
There’s a lot of debate about which online navigation tool is best, and Tom’s Guide recently published a detailed comparison of Apple Maps and Google Maps features and functionality if you are interested in further reading on this topic. Apple keeps making updates to its maps functionality and stated ...
Digital Marketing For Nonprofits: Tips For Beginners
You’ve started up a 501c3 non-profit organization to promote the cause you believe in. Now you’ve got to figure out how to raise your visibility and you know the Internet is the place to start. But how? There’s so much to do and so little time in which to ...
What’s In A Review?
Customer reviews are thought to be an important factor in Google’s search ranking algorithm because they convey trustworthiness and also authority. We’ve previously posted about the relationship between the quantity of Google reviews and the local pin map ranking, as well as the importance of reviews for social proof. Today, ...
How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility
Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ would gradually be phased out by August 2019. After a security ...
How Small Businesses Can Set Up Facebook Retargeting Ads
You probably already know that using social media—Facebook in particular—should be a vital part of your digital marketing strategy. You might also be aware that remarketing—finding people who have previously visited your website to bring them back—is also important. But how about combining the two? Facebook retargeting is a ...
Image SEO Best Practices
You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of implications for search engine ranking with the images you put online. ...
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