periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

  • vector image of magnifying glass over a local brick-and-mortar business to symbolize the importance of local SEO for small business

Why Local SEO is Important for Small Business

September 19th, 2023|

Looking to try a new restaurant tonight? How will you go about finding one? If you're like most people, you'll probably pull up a search engine and type in something like "best restaurants in Baltimore" or "rooftop restaurants in New York." Then, you might look through various websites and reviews ...

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The Importance and Benefits of Directories for SEO

June 28th, 2023|

In the realm of search engine optimization (SEO), businesses and website owners are constantly looking for effective strategies to improve their online visibility and drive organic traffic. While numerous tactics exist, one valuable yet often overlooked tool is online directories. These platforms serve as virtual gateways that connect users to ...

  • person pressing accessibility button on computer keyboard

Web Accessibility And SEO: A User Guide

May 30th, 2023|

There’s a lot of discussion these days about web accessibility in the SEO world. Digital marketers frequently swap secrets and discuss the subject, but what does it really mean for the average business owner, and how can it affect their website? And if you improve the accessibility of your website, ...

  • close up of person's hands typing on a laptop

16 Benefits of SEO Content Writing

March 12th, 2023|

SEO content writing has become increasingly popular, and for good reason. When used strategically, SEO content can help businesses draw more qualified website leads and simultaneously optimize the user experience. When creating SEO content, the goal is to write engaging, informative articles and ensure that the right people see them. ...

  • twitter, facebook, and instagram logos

How to Add Social Media Profiles to Google My Business

March 10th, 2023|

Want to improve your social media presence and send more people to your social profiles? If your social media accounts are visible on your Google Business Profile (previously known as Google My Business), your followers and engagement could skyrocket.  Unfortunately, you can’t add social media accounts directly to Google My ...

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