SEO Blog From periscopeUP

Keeping Your Site Clean – Fix 404 Errors

Your organic SEO efforts have paid off. A user has been enticed by your link in Google’s search results. They click...and instead of going to the content that attracted them, they get a big “404 Error-Page Not Found” headline staring them in the face. The user clicks the back button and moves on with their [...]

By |2018-12-13T21:06:29+00:00December 13th, 2018|Blog, Technical Issues|Comments Off on Keeping Your Site Clean – Fix 404 Errors

What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can even implement new keywords where appropriate. So you wrote a blog post, and it’s getting some [...]

By |2018-12-06T18:45:23+00:00December 6th, 2018|Blog, Content Marketing, SEO|Comments Off on What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

Get The Full Benefit From Local SEO

Every brand should optimize their online presence for local SEO so that people can engage with you at multiple locations. Placing all your local information on the landing page, however, crams the home page and is counter-productive. It’s much better to optimize individual pages for efficient local search. This also lets you implement high yield [...]

By |2018-11-30T14:09:47+00:00November 8th, 2018|Blog, Local SEO|Comments Off on Get The Full Benefit From Local SEO

Google Introduces New Google My Business Cards Within Google Maps

When was the last time you checked your Google My Business profiles for accuracy? Well now it may be easier than ever to do. As reported by SEO Roundtable, Google just rolled out new business cards within some Google Maps listings that give businesses the opportunity to review and submit updates to their Google Business [...]

By |2018-10-30T18:59:54+00:00October 23rd, 2018|Google for Business, Google Local, Google News And Updates, Local SEO|Comments Off on Google Introduces New Google My Business Cards Within Google Maps

How Many Blog Posts Per Week For Best SEO Results?

A lot of digital marketing agencies out there are content mills. This means they write many articles for you as inexpensively as possible. You might think they’re doing your business a service since blogging boosts website exposure. The agency might even tell you that pumping out a bunch of posts with the right keywords is [...]

By |2018-12-13T21:12:24+00:00October 19th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO|Comments Off on How Many Blog Posts Per Week For Best SEO Results?

Get Started With Google Analytics & Propel Your Brand Forward

You’re a local business owner that has developed a steady customer base the old-fashioned way—networking, billboards, etc. You also know the Internet has drastically changed the game and shows no signs of stopping. Making concessions to the modern era, you put up a website. Now you hear many theories about what needs to happen from [...]

By |2018-10-29T14:31:50+00:00October 4th, 2018|Blog, Google Analytics|Comments Off on Get Started With Google Analytics & Propel Your Brand Forward

How to Track a Conversion When There Is No “Thank You” Page

Tracking conversions is a critical piece to proving the value of your online marketing services. Google Analytics is the de facto standard at this point in time for tracking and being able to analyze the results of services being provided. Many Google Analytics users are deploying their GA tag through Google Tag Manager. What happens [...]

By |2018-10-29T14:35:06+00:00September 28th, 2018|Blog, Google Analytics, Google Tag Manager|Comments Off on How to Track a Conversion When There Is No “Thank You” Page

Google Analytics Rolls Out Cross Device Reporting

Google Analytics is rolling out Cross Device capabilities to help companies better understand the customer journey. Prior to Cross Device reporting, if a user came to your site from a mobile device and then from desktop, it would show as two separate sessions and two unique users. With the new Cross Device feature, you’ll be [...]

By |2018-09-27T14:00:18+00:00September 27th, 2018|Blog, Google Analytics, Google News And Updates|Comments Off on Google Analytics Rolls Out Cross Device Reporting

How Much Should I Pay For Blog Post Writing?

For quality US English blog posts, our totally anecdotal (but 100% professional) observations tell us the going rate is around $50-75 for 500 words. If you want 1000 words, just multiply by two. It’s that simple. Or is it? A great piece of writing that excites your audience can be worth millions. Still, a huge [...]

By |2018-09-07T12:19:00+00:00September 6th, 2018|Blog, Content Marketing|Comments Off on How Much Should I Pay For Blog Post Writing?