Small business owners usually feel crunched for time, and in these uncertain economic times, might also be hurting for help. It’s easy to see your social media presence as something to let slide. But before you do that, consider some of the benefits of social media for small businesses and how you can get them [...]
It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, it’s a unique time of year in the sales cycle and that calls for tweaks to [...]
There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get your audience’s attention, the button needs to stand out and its message needs to be succinct [...]
You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras that enable your site to do more, on both the front end and the back end. [...]
Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of three categories: Changes to how frequently an already existing metric is calculated (e.g. updating data at [...]
Google Discover, previously known as Google Feed, shows content related to a user’s interests rather than in response to a search query. The feed includes news, evergreen content and also ads. Instead of searching for content, Google Discover lets users explore content. This platform has the potential to send a high volume of relevant traffic [...]
The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes even beyond that. How you implement them on your website can have a significant effect--for better [...]
As a small business owner that relies on foot traffic for your business, you may wonder if your website is really doing anything for you. Sure, you understand in general that a website is important—if nothing else because you’ll look out of step with the times without one. But since you don’t have an e-commerce [...]
Back in June, Google announced changes to its advertising personalization policies with the intent of preventing unlawful discrimination for housing, employment and credit products or services in both the US and Canada. Although Google claims to have been working with the US Dept. of Housing and Urban Development on these changes for “some time”, AdAge [...]
If you run a local business, it’s possible you haven't paid much attention to Google Analytics, the free tool that measures your website traffic and gives you insights into the actions people take on your site. Most small business owners have to wear a number of different hats and when your business isn’t built on [...]
