periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

  • World map superimposed on an apple, representing Apple's Places on Maps.

Apple Maps Connect Is Now Places On Maps

July 26th, 2021|

There’s a lot of debate about which online navigation tool is best, and Tom’s Guide recently published a detailed comparison of Apple Maps and Google Maps features and functionality if you are interested in further reading on this topic. Apple keeps making updates to its maps functionality and stated ...

  • Diverse group of people surrounding a poster with hands and a heart symbolizing nonprofit digital marketing.

Digital Marketing For Nonprofits: Tips For Beginners

June 19th, 2021|

You’ve started up a 501c3 non-profit organization to promote the cause you believe in. Now you’ve got to figure out how to raise your visibility and you know the Internet is the place to start. But how? There’s so much to do and so little time in which to ...

  • Illustration of Google star ratings and customer reviews on a mobile phone. Customer review content can influence local SEO.

What’s In A Review?

June 10th, 2021|

Customer reviews are thought to be an important factor in Google’s search ranking algorithm because they convey trustworthiness and also authority. We’ve previously posted about the relationship between the quantity of Google reviews and the local pin map ranking, as well as the importance of reviews for social proof. Today, ...

  • Small business owner at a desk using Facebook on his mobile device and laptop which represents Facebook retargeting.

How Small Businesses Can Set Up Facebook Retargeting Ads

May 23rd, 2021|

You probably already know that using social media—Facebook in particular—should be a vital part of your digital marketing strategy. You might also be aware that remarketing—finding people who have previously visited your website to bring them back—is also important. But how about combining the two? Facebook retargeting is a ...

  • Website designer looking at images and using mobile device to work on SEO for images

Image SEO Best Practices

April 30th, 2021|

You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of implications for search engine ranking with the images you put online. ...

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Newly constructed home

Industry: Construction
Services: Audits


Reduction in CPL


increase in leads

Gettysburg Foundation website

Industry: Entertainment
Services: Webmaster


increase in organic sessions

Free range chickens

Industry: Food & Agriculture
Services: Search Engine Optimization


increase in monthly organic sessions

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