periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

  • Vintage car dashboard

Useful Google Analytics Dashboards

August 24th, 2021|

The amount of data that is collected and stored in Google Analytics can be overwhelming. If your organization is struggling to really get value from this tool, then you might consider setting up a Google Analytics dashboard. A dashboard will allow you to track and view the data that ...

  • Image of woman doing a voice search to illustrate the importance of voice search SEO strategy.

Effective Ways to Improve SEO With Voice Search

August 11th, 2021|

The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. Increasingly, people who find it too mundane (or are too busy) to type and search, find it ...

  • Google Voice Search

How Google Voice Search Affects SEO & SERPs

August 10th, 2021|

Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed in search. ...

  • World map superimposed on an apple, representing Apple's Places on Maps.

Apple Maps Connect Is Now Places On Maps

July 26th, 2021|

There’s a lot of debate about which online navigation tool is best, and Tom’s Guide recently published a detailed comparison of Apple Maps and Google Maps features and functionality if you are interested in further reading on this topic. Apple keeps making updates to its maps functionality and stated ...

  • Diverse group of people surrounding a poster with hands and a heart symbolizing nonprofit digital marketing.

Digital Marketing For Nonprofits: Tips For Beginners

June 19th, 2021|

You’ve started up a 501c3 non-profit organization to promote the cause you believe in. Now you’ve got to figure out how to raise your visibility and you know the Internet is the place to start. But how? There’s so much to do and so little time in which to ...

  • Illustration of Google star ratings and customer reviews on a mobile phone. Customer review content can influence local SEO.

What’s In A Review?

June 10th, 2021|

Customer reviews are thought to be an important factor in Google’s search ranking algorithm because they convey trustworthiness and also authority. We’ve previously posted about the relationship between the quantity of Google reviews and the local pin map ranking, as well as the importance of reviews for social proof. Today, ...

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Newly constructed home

Industry: Construction
Services: Audits


Reduction in CPL


increase in leads

Gettysburg Foundation website

Industry: Entertainment
Services: Webmaster


increase in organic sessions

Free range chickens

Industry: Food & Agriculture
Services: Search Engine Optimization


increase in monthly organic sessions

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