SEO Blog From periscopeUP

What Is Microtargeting? And How Can Small Businesses Use It?

One of the key strategies of effective digital marketing has worked its way into American political discourse as we move into the election year of 2020. The tactic and the buzzword is “micro-targeting” and Google recently announced it would ban the use of this sort of audience segmentation for political advertising. The decision caused a [...]

By |2020-01-06T18:03:50+00:00December 30th, 2019|Blog, Display retargeting, Google Ads, Marketing Strategy, Pay Per Click, PPC, Remarketing|Comments Off on What Is Microtargeting? And How Can Small Businesses Use It?

The SEO Crystal Ball

Prediction is difficult, particularly when it involves the future. - Mark Twain It’s that time of year again. It’s the season when SEO pundits predict the Google-trends that, when strategically accounted for, will define a marketers’ success or failure. Spoiler: a review of SEO predictions from the past decade will reveal many of the same [...]

By |2019-12-23T21:14:26+00:00December 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on The SEO Crystal Ball

Top 5 Reasons To Hire A Content Writer

Does it make sense to hire a content writer? Maybe, first, we should decide if content marketing is worth it first. Check out these stats: Content-driven Customer Acquisition Cost (CAC) is 15% less than paid CAC Companies with blogs get 67% more leads than companies without blogs Inbound marketing close rates are 8 - 10x [...]

By |2019-11-25T23:44:24+00:00November 25th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on Top 5 Reasons To Hire A Content Writer

Digital Accessibility Compliance For Private Sector Organizations

In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]

By |2019-11-27T14:19:52+00:00November 20th, 2019|Blog, Digital Marketing, Google News And Updates, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues, Website Development|Comments Off on Digital Accessibility Compliance For Private Sector Organizations

Basic Technical SEO Steps Anyone Can Take

Your small business has its website up and running and you’ve got a plan in place to produce consistent content. This is great and has positioned you to rank well in SEO. But your efforts will still be for naught if you fail to execute good technical SEO. Technical SEO is basically everything about [...]

By |2019-12-05T11:36:35+00:00November 20th, 2019|Blog, Google Search Console, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues, Wordpress, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Basic Technical SEO Steps Anyone Can Take

Options For Keeping Your Form Submissions Spam-Free

Despite often being a source of frustration to users, CAPTCHA has long been the “golden standard” to keep website form submissions relatively spam-free. Now, some privacy advocates are questioning whether CAPTCHA is still the best option. A Brief History of CAPTCHA CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”. [...]

By |2019-11-11T22:07:09+00:00November 11th, 2019|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues, Website Development, Wordpress Development, Wordpress Webmaster|Comments Off on Options For Keeping Your Form Submissions Spam-Free

“One of the Biggest Leaps Forward in the History of Search”

Their words, not mine. To be more specific, Google VP, Pandu Nayak went on to call a recent update to their search technology their "biggest leap forward in the past five years." They do this so rarely, as SEO's we are often surprised whenever Google makes an announcement about technology changes that affect their search [...]

By |2019-11-01T13:11:21+00:00November 1st, 2019|Blog, Google News And Updates, Mobile SEO, Search Engine Optimization, SEO|Comments Off on “One of the Biggest Leaps Forward in the History of Search”

Online Writing Aids – How Far Can Humans & Machines Work Together?

If you look, there’s occasional chatter about machines taking over the job of a writer. The reality is that some content is already 100 percent machine created. Still, more advanced, and especially more creative writing is still all human. Or is it? The rise of online writing aids (who hasn’t heard of Grammarly?) reveals [...]

By |2019-11-11T21:00:15+00:00October 29th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Online Writing Aids – How Far Can Humans & Machines Work Together?

The Good, The Bad And The Ugly Truth About Homepage Sliders

Homepage sliders and all their variations (carousels, rotating offers, parallax scrolling backgrounds and banners) are widely employed by website designers, loved by clients and pretty much universally hated by SEOs. Tons of hard data exists tying homepage sliders to negative performance and usability, but this design element is clearly not going away. So, what gives? [...]

By |2019-10-29T17:26:43+00:00October 17th, 2019|Blog, Digital Marketing, Technical Issues, Website Development, Wordpress, Wordpress Development|Comments Off on The Good, The Bad And The Ugly Truth About Homepage Sliders

The Foundations Of Creating An Online Store

You’ve built a successful local retail business with steady foot traffic. You’re looking for a way to take your business to that proverbial next level and e-commerce seems like the best way to go. You’ve got a website up, but it was more for the sake of providing an online presence and credibility than it [...]

By |2019-10-24T17:40:03+00:00October 11th, 2019|Blog, Ecommerce, Google Analytics, Mobile SEO, Search Engine Marketing, SEM, Wordpress Development|Comments Off on The Foundations Of Creating An Online Store