SEO Blog From periscopeUP

Assorted Goodies – SEO Advice & More

The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]

By | 2018-05-24T18:47:49+00:00 May 24th, 2018|Blog, Content, Content Creation, Mobile SEO, Search Engine Optimization, SEO|Comments Off on Assorted Goodies – SEO Advice & More

How To Use The AdWords Search Query Report

PPC Ninja Wanna-bee says, "I've been running my PPC account for 4 years. I've pretty much perfected it. I have a low CPC, a good CTR, and I'm generating leads. It's been in set it and forget it mode for awhile now. It's perfect, what more can I do with this thing?" PPC Hacker responds, [...]

By | 2018-05-10T18:28:21+00:00 May 10th, 2018|Blog, Pay Per Click, PPC|Comments Off on How To Use The AdWords Search Query Report

Effective Ways to Improve SEO With Voice Search

In 2017, SEO experts started taking voice search much more seriously. Increasingly, people who find it too mundane (or are too busy) to type and search, find it much easier to speak it to their phone. Now, as per recent reports, Google gets around one-fifth of its mobile queries by Voice Search. This statistic fully [...]

By | 2018-05-03T18:25:39+00:00 May 3rd, 2018|Blog, Mobile SEO, SEO|Comments Off on Effective Ways to Improve SEO With Voice Search

Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]

By | 2018-04-26T18:36:42+00:00 April 26th, 2018|Blog, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Website Relaunch? Avoid These Top 5 SEO Mishaps

Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]

By | 2018-04-19T19:13:09+00:00 April 19th, 2018|Blog, Google Analytics, Google Search Console, Search Engine Optimization, Technical Audit, Technical Issues, Website Development|Comments Off on Website Relaunch? Avoid These Top 5 SEO Mishaps

What Is Link Juice & How Do You Get It?

Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your website, the rewards will follow. What does link juice in SEO mean and if it’s so [...]

By | 2018-05-02T16:08:47+00:00 April 12th, 2018|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on What Is Link Juice & How Do You Get It?

Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]

By | 2018-04-19T19:30:59+00:00 April 11th, 2018|Blog, Google Analytics, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Repurposing Content The Right Way

We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online.  If you’ve been dutifully attentive to your website, you likely have a nice archive [...]

By | 2018-05-02T14:10:59+00:00 April 5th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO, Social Media|Comments Off on Repurposing Content The Right Way

Should I Outsource My Blog?

You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]

By | 2018-03-22T19:37:04+00:00 March 22nd, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Optimization, SEO, Social Media, Social Media Advertising|Comments Off on Should I Outsource My Blog?

Slow Website? Try Log Files to Block Spam and Control Bots

Continuing from our first impressions post about logs, we’ve been diving deeper into log files on a more regular basis here at periscopeUP. We found a number of other ways to use log files other than for indexation and crawling issues. Recently we looked into using log files to control bots and block spam bots. [...]

By | 2018-03-27T15:43:07+00:00 March 15th, 2018|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Slow Website? Try Log Files to Block Spam and Control Bots