Blog2023-06-19T18:54:03+00:00

periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

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Our Best Google Business Profile Optimization Tips for 2024

April 26th, 2024|

Your Google Business Profile (a.k.a GBP, and formerly Google My Business) is often the first impression potential customers have of your business. They read your reviews. They look through your photos. They get directions to you. And when they're searching for your products or services, you want your business to ...

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12 Content Creation Tips & Hacks You Can Use NOW

April 25th, 2024|

Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if ...

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How to Optimize Your Website for Bing Search

April 19th, 2024|

If I would have told you five years ago to optimize your website for Bing search, you probably would have scoffed at me. (Maybe you still will.) After all, you “Google it”… You don’t “Bing it,” or “Yahoo it.” But with recent Google algorithm updates, that may be changing for ...

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Does AI Content Work for SEO?

March 29th, 2024|

AI content is everywhere. That last news article you read? Very well could have been written with AI. (In fact, many news outlets are admitting to this right at the top of their articles.) You might be surprised at how many businesses are using AI in their websites, marketing materials, ...

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How Long Does It Take for a Blog to Get Traffic?

January 29th, 2024|

Writing a blog for your business may feel daunting, but it can be an enriching task when done right. If managed correctly, growing an audience with a blog can increase brand recognition, sales, and repeat customers. But at what point do the results come in? How long does it take ...

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SEO & Content Strategy: How to Use Them Both for Ultimate Success

December 6th, 2023|

SEO and content strategies are two integral pieces of digital marketing. They work okay on their own, but when they intertwine, they ensure that a company's content resonates with the audience and aligns with search engine guidelines.  But exactly how do SEO and content strategy go hand-in-hand, and how can ...

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