periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

  • Close-up Of A Happy Man Using Voice Recognition Function On Mobile Phone symbolizing optimizing for voice search

Siri, How Do I Optimize For Voice Search?

February 26th, 2021|

The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. It’s not hard to understand why. Voice search is faster. If you’re driving, it’s hands-free. And in ...

  • Hand holding a mobile phone with multiple apps on the screen representing mobile marketing

Five Mobile Marketing Steps You Can Take Right Now

January 29th, 2021|

The trend toward using mobile devices online has been on the rise for several years now and shows no signs of slowing down. People are getting more comfortable, not just browsing websites online, but doing business on their phones. Studies show that over 60 million people a year now execute ...

  • Team of young casual business people collaborating on an online project using a digital touchpad tablet computer in a bright modern office space.

How To Efficiently Use Social Media For Small Business

January 4th, 2021|

Small business owners usually feel crunched for time, and in these uncertain economic times, might also be hurting for help. It’s easy to see your social media presence as something to let slide. But before you do that, consider some of the benefits of social media for small businesses and ...

  • Man's hand holding tiny shopping cart full of holiday gifts through a laptop screen representing holiday digital marketing.

Five Holiday Digital Marketing Tips

November 27th, 2020|

It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, it’s a unique time of year in the sales cycle and ...

  • Call-To-Action button amplifying its message to website users.

Optimize Your CTA Button For More Conversions

November 21st, 2020|

There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get your audience’s attention, the button needs to stand out and its ...

  • Man typing in front of desktop computer screen that says "SEO" representing installing the best SEO plugins.

The 10 Best SEO Plugins For Your New WordPress Site

October 31st, 2020|

You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras that enable your site to do more, on both the front ...

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Newly constructed home

Industry: Construction
Services: Audits


Reduction in CPL


increase in leads

Gettysburg Foundation website

Industry: Entertainment
Services: Webmaster


increase in organic sessions

Free range chickens

Industry: Food & Agriculture
Services: Search Engine Optimization


increase in monthly organic sessions

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