As a business owner, you've got a unique opportunity to use Google Reviews to interact with your customers. Whether you’re thanking a customer for their wonderful five star review, or acknowledging a customer who had a bad experience, Google Reviews are a critical piece of your business’ online presence. In order to respond, you'll either [...]
Customer relationship management (CRM) tools are the fastest growing area of business software and there’s no sign of a letup. Systems like SalesForce and HubSpot are just the most notable examples of this trend and they’re changing the game in how businesses relate to their customers. The new landscape is one that offers both promise [...]
When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing event listings from various sites being promoted in Google Business listings. We’ve continued to advocate the [...]
Mary Meeker, sometimes referred to as “Queen of the Net”, started publishing an annual Internet trends report in 1995 while at Morgan Stanley. Today, she is a partner at venture capital firm Kleiner Perkins Caufield & Byers. The just-released 2019 Internet Trends report has a number of interesting takeaways. Among the insights is a graph [...]
Things change fast in the cyber-verse, and few digital marketing strategies last forever. Still, some advice won’t go stale soon. Check it out. Learn From Soap From 1949-1973, David Ogilvy ran one of history’s most successful advertising agencies ever (Ogilvy & Mather). He said that POSITIONING is the most important marketing decision. "In our modern [...]
Google Advanced Search Commands enable a user to make a search query more precise. As we’ll show below, they can also be useful for SEO work. The list of available options has evolved over time, with Google occasionally dropping a search operator and introducing others. Most recently, Google replaced the sort by date feature in [...]
Automated advertising campaigns certainly aren’t new. Google launched Universal App Campaign in 2015 and then rolled out Smart Campaigns last year along with the rebranding from AdWords. Smart Campaigns automates audience targeting and also Ad creation (the advertiser supplies a few images). Smart campaigns are especially attractive to small businesses because they are easy to [...]
Since this is a digital marketing blog, let's just stick to what we know. No Terminator talk here. Machine learning and artificial intelligence (AI) offer huge advantages for digital marketers. Today, companies accumulate detailed information about user identities in addition to a real time cache of associated attributes and events. This highly granular view allows [...]
Realizing that visual content sells, Google Ads is incorporating its Shoppable Ads into Google Images search results. This a familiar concept to consumers who frequent Pinterest or Instagram or Houzz - various products in the ad will be “tagged” so that the brand and price will be displayed when a user hovers over the image. [...]
For several years, Google has categorized local businesses into broad categories: brick-and-mortar businesses which customers regularly visit (e.g. a retail store, restaurant, etc.) and service area businesses (SABs) in which the business owner or employees visit customers or clients (e.g. electrician, lawn service, etc.). Lost in this rigid categorization are the “hybrid” businesses which may [...]
