periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
How Long Does It Take for a Blog to Get Traffic?
Writing a blog for your business may feel daunting, but it can be an enriching task when done right. If managed correctly, growing an audience with a blog can increase brand recognition, sales, and repeat customers. But at what point do the results come in? How long does it take ...
SEO & Content Strategy: How to Use Them Both for Ultimate Success
SEO and content strategies are two integral pieces of digital marketing. They work okay on their own, but when they intertwine, they ensure that a company's content resonates with the audience and aligns with search engine guidelines. But exactly how do SEO and content strategy go hand-in-hand, and how can ...
Why Local SEO is Important for Small Business
Looking to try a new restaurant tonight? How will you go about finding one? If you're like most people, you'll probably pull up a search engine and type in something like "best restaurants in Baltimore" or "rooftop restaurants in New York." Then, you might look through various websites and reviews ...
The Importance and Benefits of Directories for SEO
In the realm of search engine optimization (SEO), businesses and website owners are constantly looking for effective strategies to improve their online visibility and drive organic traffic. While numerous tactics exist, one valuable yet often overlooked tool is online directories. These platforms serve as virtual gateways that connect users to ...
Content Strategy vs. Content Planning: Why Both Are Vital for Successful Campaigns
With the introduction of AI writing tools and their integration with various search engines, creating high-quality content is becoming increasingly influential in business strategy. Whether you're crafting web copy, blog posts, or social media updates, your content can draw your audience in and keep them engaged – or it can ...
Web Accessibility And SEO: A User Guide
There’s a lot of discussion these days about web accessibility in the SEO world. Digital marketers frequently swap secrets and discuss the subject, but what does it really mean for the average business owner, and how can it affect their website? And if you improve the accessibility of your website, ...
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