periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
Content Advice For Small Business Owners: The Quality Versus Quantity Debate
You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple ...
12 Content Creation Hacks You Should Use Now
Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if ...
Optimize Your Site’s 404 Page For Improved Engagement
Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Of course, no user likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. In fact, a well-optimized 404 ...
How to Choose the Right Digital Marketing Agency for a Google Analytics Audit
"Yes we all know, Google Analytics is free, easy to implement, and an important step in understanding what's happening on my website. I know I'm making some sales because I am shipping products! But what about the data? I'm not sure how to read it. And I don't even ...
Useful Google Analytics Dashboards
The amount of data that is collected and stored in Google Analytics can be overwhelming. If your organization is struggling to really get value from this tool, then you might consider setting up a Google Analytics dashboard. A dashboard will allow you to track and view the data that ...
Effective Ways to Improve SEO With Voice Search
The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. Increasingly, people who find it too mundane (or are too busy) to type and search, find it ...
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