periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
Siri, How Do I Optimize For Voice Search?
The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. It’s not hard to understand why. Voice search is faster. If you’re driving, it’s hands-free. And in ...
Five Mobile Marketing Steps You Can Take Right Now
The trend toward using mobile devices online has been on the rise for several years now and shows no signs of slowing down. People are getting more comfortable, not just browsing websites online, but doing business on their phones. Studies show that over 60 million people a year now execute ...
How To Efficiently Use Social Media For Small Business
Small business owners usually feel crunched for time, and in these uncertain economic times, might also be hurting for help. It’s easy to see your social media presence as something to let slide. But before you do that, consider some of the benefits of social media for small businesses and ...
Five Holiday Digital Marketing Tips
It’s the money time of year for e-commerce businesses, as Christmas, Hanukkah and other holidays come upon us. For businesses that sell services rather than physical products (i.e., law offices), it might be a slower time. In either case, it’s a unique time of year in the sales cycle and ...
Optimize Your CTA Button For More Conversions
There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get your audience’s attention, the button needs to stand out and its ...
The 10 Best SEO Plugins For Your New WordPress Site
You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras that enable your site to do more, on both the front ...
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