Blog2021-11-16T17:25:40+00:00

periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

  • Woman's hands writing on a notebook at her desk symbolizes content creation.

12 Content Creation Hacks You Should Use Now

November 10th, 2021|

Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if ...

  • Concrete 404 collecting algae in the ocean. A well-optimized 404 page can turn lost visitors into converting customers.

Optimize Your Site’s 404 Page For Improved Engagement

November 8th, 2021|

Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Of course, no user likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. In fact, a well-optimized 404 ...

  • Vintage car dashboard

Useful Google Analytics Dashboards

August 24th, 2021|

The amount of data that is collected and stored in Google Analytics can be overwhelming. If your organization is struggling to really get value from this tool, then you might consider setting up a Google Analytics dashboard. A dashboard will allow you to track and view the data that ...

  • Image of woman doing a voice search to illustrate the importance of voice search SEO strategy.

Effective Ways to Improve SEO With Voice Search

August 11th, 2021|

The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. Increasingly, people who find it too mundane (or are too busy) to type and search, find it ...

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Newly constructed home

Industry: Construction
Services: Audits

9%

Reduction in CPL

10x

increase in leads

Gettysburg Foundation website

Industry: Nonprofit
Services: Website Audit

~391%

increase in organic sessions

Free range chickens

Industry: Food & Agriculture
Services: Search Engine Optimization

~270%

increase in monthly organic sessions

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