periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

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Sudden Drop in Organic Traffic? Here’s What to Do Next

June 7th, 2024|

If you experience a sudden drop in organic traffic, don't resort to panic right away. It can be a distressing situation, sure, but understanding the cause(s) and taking prompt action can help you recover quickly. Here’s a step-by-step guide on what to do next. Possible Causes of a Sudden Drop ...

  • Website designer looking at images and using mobile device to work on SEO for images

Image SEO Tips & Best Practices to Rank Higher

June 4th, 2024|

You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of implications for search engine ranking with the images you put online. ...

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Content Scaling: How to Scale Content Creation for Big Gains

May 28th, 2024|

Content is King, so they say. We can go round and round on the quality vs. quantity debate, but in reality, the best websites have both... High-quality content and a lot of it. But high-quality content takes time... and you don't have enough of that to go around. So how ...

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How to Add SEO Keywords to Your Website: Dos and Don’ts

May 20th, 2024|

Do you have an SEO keyword strategy? The statistics vary, but industry data shows that most American small businesses (somewhere between 57-70%) don't. If you're reading this article, you likely understand the benefits, but if you're not working with a digital marketing agency, you might not know where to start. ...

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How to Hide Address on Your Google Business Profile

May 13th, 2024|

Some business owners work from home or don't have a physical location for customers to visit. If that's you, you may not want your business address visible on your Google Business Profile (formerly Google My Business) or Google Maps listings. For security purposes, Google allows Service Area Business and Hybrid ...

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