periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

  • Binoculars, representing zero-click searches.

Leverage Zero-Click Searches For Enhanced Branding

April 26th, 2021|

In a recent article, we looked at the debate among SEO industry experts regarding zero-click searches - online queries (such as the one shown below) in which the searcher’s intent is satisfied without having to click on a search result. It’s easy to understand why many digital marketers are not ...

  • Man typing in a search engine box suspended in mid air.

Who Won The Debate Over Zero-clicks Searches?

April 13th, 2021|

Recently, there was an uproar among leading SEOs (search engine optimization experts) over Zero-click searches and whether or not Google is unfairly using its market dominance to steal traffic that otherwise would have clicked to a website not named Google. In a SimilarWeb study compiled by Rand Fishkin, founder of ...

  • Businessman in a suit with a laptop running fast signifying website loading speed.

How A Small Business Can Improve Website Loading Speed

March 29th, 2021|

Speed matters when it comes to your website. You probably know that instinctively just from your experience as an online consumer. There are studies that back up your instincts too. Did you know that even a one-second delay in how long it takes a page on your site to load ...

  • Mandarin orange segments representing segmenting data in order to gain actionable business intelligence.

Turn Your Data Into Business Intelligence With Custom Segments

March 26th, 2021|

If you are in the habit of looking at your Google Analytics data in aggregate, really all you are likely doing is watching trends and counting conversions. But, there’s so much more to be gleaned from this data. By slicing this data into different segments, you can filter out the ...

  • Close-up Of A Happy Man Using Voice Recognition Function On Mobile Phone symbolizing optimizing for voice search

Siri, How Do I Optimize For Voice Search?

February 26th, 2021|

The use of voice search is on the rise. Studies show that 55 percent of people now use voice search. Among the 18-29 demographic, over 70 percent rely on a personal mobile assistant. It’s not hard to understand why. Voice search is faster. If you’re driving, it’s hands-free. And in ...

  • Hand holding a mobile phone with multiple apps on the screen representing mobile marketing

Five Mobile Marketing Steps You Can Take Right Now

January 29th, 2021|

The trend toward using mobile devices online has been on the rise for several years now and shows no signs of slowing down. People are getting more comfortable, not just browsing websites online, but doing business on their phones. Studies show that over 60 million people a year now execute ...

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Newly constructed home

Industry: Construction
Services: Audits


Reduction in CPL


increase in leads

Gettysburg Foundation website

Industry: Entertainment
Services: Webmaster


increase in organic sessions

Free range chickens

Industry: Food & Agriculture
Services: Search Engine Optimization


increase in monthly organic sessions

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