Blog2021-11-16T17:25:40+00:00

periscopeUP’s Digital Marketing Blog

Read about the latest trends, tips and best practices in the world of SEO and digital marketing.

  • content typography with king crown

Is Content Still King?

April 18th, 2022|

When Microsoft founder Bill Gates wrote his essay, “Content is King'' in January 1996, few of us fully grasped exactly how true that statement would be. The words described a future content marketplace where “big money” would be made on the internet. He predicted advancements that would be shared on ...

  • Website maintenance concept vector illustration

Regular Maintenance Keeps Website Performing Optimally

February 24th, 2022|

If you have ever taken the time to oil a bike chain, you may have been surprised at just how much smoother that bicycle pedals down the road after this one simple activity is complete. Like any machine with moving parts, your company’s website also requires some regular attention ...

  • Woman's hands writing on a notebook at her desk symbolizes content creation.

12 Content Creation Hacks You Should Use Now

November 10th, 2021|

Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if ...

  • Concrete 404 collecting algae in the ocean. A well-optimized 404 page can turn lost visitors into converting customers.

Optimize Your Site’s 404 Page For Improved Engagement

November 8th, 2021|

Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Of course, no user likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. In fact, a well-optimized 404 ...

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Newly constructed home

Industry: Construction
Services: Audits

9%

Reduction in CPL

10x

increase in leads

Gettysburg Foundation website

Industry: Nonprofit
Services: Website Audit

~391%

increase in organic sessions

Free range chickens

Industry: Food & Agriculture
Services: Search Engine Optimization

~270%

increase in monthly organic sessions

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