SEO Blog From periscopeUP

Will AI Generated Content & Market Personalization Take Over The World?

Since this is a digital marketing blog, let's just stick to what we know. No Terminator talk here. Machine learning and artificial intelligence (AI) offer huge advantages for digital marketers. Today, companies accumulate detailed information about user identities in addition to a real time cache of associated attributes and events. This highly granular view allows [...]

By |2019-05-21T17:56:03+00:00May 9th, 2019|Content Creation, Content Marketing, Marketing Strategy|Comments Off on Will AI Generated Content & Market Personalization Take Over The World?

Google Ads Leveraging Google Images

Realizing that visual content sells, Google Ads is incorporating its Shoppable Ads into Google Images search results. This a familiar concept to consumers who frequent Pinterest or Instagram or Houzz - various products in the ad will be “tagged” so that the brand and price will be displayed when a user hovers over the image. [...]

By |2019-05-01T13:19:31+00:00April 30th, 2019|Blog, Google Ads, Google News And Updates, News, PPC|Comments Off on Google Ads Leveraging Google Images

Service Area Businesses Need To Optimize Different For Local Search Visibility

For several years, Google has categorized local businesses into broad categories: brick-and-mortar businesses which customers regularly visit (e.g. a retail store, restaurant, etc.) and service area businesses (SABs) in which the business owner or employees visit customers or clients (e.g. electrician, lawn service, etc.). Lost in this rigid categorization are the “hybrid” businesses which may [...]

By |2019-04-30T20:33:24+00:00April 30th, 2019|Blog, Google News And Updates, Local Search|Comments Off on Service Area Businesses Need To Optimize Different For Local Search Visibility

Google Tag Manager Fix for AMP-Enabled Pages on Your Hubspot Blog

You’re using Hubspot. You’ve got your blog installed. You love using Google Tag Manager. And now you’ve just discovered that you’re AMP pageviews are not showing up in Google Analytics. Wait… what!? You’ve looked for a work-around. You’ve contacted Hubspot support. You even thought Simo would have a simple solution. What’s the problem? See below… [...]

By |2019-04-26T17:49:32+00:00April 26th, 2019|Blog, Technical Issues|Comments Off on Google Tag Manager Fix for AMP-Enabled Pages on Your Hubspot Blog

How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ would gradually be phased out by August 2019. After a security breach was disclosed in December [...]

By |2019-04-12T10:24:42+00:00March 31st, 2019|Blog, Google for Business, Google Local, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|Comments Off on How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Create Website Content That Ranks High, Engages & Converts

Content marketing is hyper-competitive, so how can you gain an advantages? Any seasoned digital marketer has heard these kinds of requests more than once: I want to rank number one in Google for a keyword. I don’t care about keywords, I just want to create something engaging. I want my blog to generate more business [...]

By |2019-04-30T20:17:56+00:00March 18th, 2019|Blog, Content, Content Creation, Content Marketing|Comments Off on Create Website Content That Ranks High, Engages & Converts

Moz Is Rolling Out Domain Authority 2.0

Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on a 100-point scale (with 100 being the best), Domain Authority is a predictor of how well [...]

By |2019-04-10T22:06:54+00:00February 28th, 2019|Blog, News, Search Engine Optimization, SEO|Comments Off on Moz Is Rolling Out Domain Authority 2.0

Content Marketing Can Build Brand Loyalty

How do you get them to fall in love with you? You own or work in marketing at a small-to-medium sized e-commerce company, and you know all too well the challenges that business realities pose for you. You can’t solely compete on price, because a larger company could swoop in and take the advantage away [...]

By |2019-02-28T13:43:42+00:00February 21st, 2019|Blog, Content Marketing|Comments Off on Content Marketing Can Build Brand Loyalty

Too Slow? Speed Up Your Website – Lazy Load & Other Tactics

If you are a blog or a website owner, it’s important to pay special attention towards speeding it up. A website that loads quickly can contribute towards improved search engine results. It also provides a user-friendly experience to visitors. Slow page load speed is the Number One reason why people bounce away. Here are some [...]

By |2019-03-31T17:31:17+00:00February 14th, 2019|Blog, Mobile SEO, Technical Issues|Comments Off on Too Slow? Speed Up Your Website – Lazy Load & Other Tactics

Uncover Insights For Data-Driven Content Marketing

How do you determine what topics to write about and what types of content to produce for your website? To effectively drive website performance, we recommend leveraging data to assess your most successful content and determine what future content will resonate best with your target audience. Experiment With Different Strategies There’s no reason to approach [...]

By |2019-02-15T22:32:25+00:00January 31st, 2019|Blog, Content, Content Creation, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Uncover Insights For Data-Driven Content Marketing