SEO Blog From periscopeUP

Google Adwords Remarketing For Beginners

It’s hard work getting a visitor to your website. Whether they come via organic search, in response to an email campaign or by a paid advertisement, it takes some real strategy and effort to get them there. But those are just the first steps. Most people need to be exposed to a product or service [...]

By |2020-07-01T18:04:14+00:00July 1st, 2020|Display Advertising, Display retargeting, Google Ads, Pay Per Click, PPC, Remarketing, Search retargeting|Comments Off on Google Adwords Remarketing For Beginners

Marketing During A Downturn: Doing More With Less

During uncertain times, marketing is often the first budget to get slashed. And right now throughout most industries, CMOs are being asked to do more (or at least, as much) with less -  meaning less staff and reduced budgets. A recent Gartner survey of 260 U.S. marketing executives reported that 76% expected a decrease in [...]

By |2020-06-25T15:40:40+00:00June 25th, 2020|Blog, Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Marketing During A Downturn: Doing More With Less

Social Media B2B: How To Make It Work For You

There’s a perception that social media exists only for B2C companies. It’s an understandable perception, but it’s not true, and the owners of B2B companies that buy into it turn perception into reality. There’s no reason to leave the landscape of social media only to the sellers of consumer products. When you do B2B social [...]

By |2020-03-17T22:47:00+00:00March 17th, 2020|Marketing Strategy, Search Engine Marketing, SEM, Social Media, Social Media Marketing|Comments Off on Social Media B2B: How To Make It Work For You

Directories At The Forefront In New Local SERP Display Results

Google has rolled out several local algorithm updates over the past several years. The 2014 “Pigeon” update gave a boost to local directory listings, prompting SEOs to focus on building accurate and comprehensive citations on a variety of general and industry-specific directory sites. The 2016 “Possum” update appeared to put more importance on the geolocation [...]

By |2020-03-04T20:36:32+00:00March 4th, 2020|Blog, Google News And Updates, Link Building, Local Search, Local SEO, Search Engine Optimization, SEO|Comments Off on Directories At The Forefront In New Local SERP Display Results

Why There Is More To SEO Than Just Keywords

Certainly keywords are an important part of every SEO strategy. Keywords help Google understand the relevance of your web page as it relates to the search query of users and Google uses those keywords to display relevant results to web searchers since Google can’t “read” web pages like humans. Because of this, we marketers incorporate [...]

By |2020-02-19T22:09:13+00:00February 19th, 2020|Blog, Content, Content Creation, Marketing Strategy, Search Engine Optimization, SEO, Technical Issues|Comments Off on Why There Is More To SEO Than Just Keywords

Do Automated Blog Content Generators Work?

We’ve arrived at a point where we think machines can do everything. When it comes to content marketing, this belief has taken root due to some pretty amazing developments in marketing personalization.  Who hasn’t seen an ad appear on Facebook or another website targeting your personal tastes, location, and other preferences? Some say the Internet [...]

By |2020-02-19T22:03:33+00:00February 13th, 2020|Blog, Content, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Do Automated Blog Content Generators Work?

Farewell Position Zero!

The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete Meyers and Google’s Danny Sullivan), a search result that appears in the featured snippet will no [...]

By |2020-01-27T15:15:49+00:00January 27th, 2020|Blog, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Farewell Position Zero!

Five Tips For Running A Successful Online Store

You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it well, you’ll need to plan strategically and then track the right metrics after the launch. Here [...]

By |2020-01-22T19:43:56+00:00January 10th, 2020|Blog, Digital Marketing, Ecommerce, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Wordpress|Comments Off on Five Tips For Running A Successful Online Store

What Is Microtargeting? And How Can Small Businesses Use It?

One of the key strategies of effective digital marketing has worked its way into American political discourse as we move into the election year of 2020. The tactic and the buzzword is “micro-targeting” and Google recently announced it would ban the use of this sort of audience segmentation for political advertising. The decision caused a [...]

By |2020-01-22T19:38:26+00:00December 30th, 2019|Blog, Display retargeting, Google Ads, Marketing Strategy, Pay Per Click, PPC, Remarketing|Comments Off on What Is Microtargeting? And How Can Small Businesses Use It?

The SEO Crystal Ball

Prediction is difficult, particularly when it involves the future. - Mark Twain It’s that time of year again. It’s the season when SEO pundits predict the Google-trends that, when strategically accounted for, will define a marketers’ success or failure. Spoiler: a review of SEO predictions from the past decade will reveal many of the same [...]

By |2019-12-23T21:14:26+00:00December 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on The SEO Crystal Ball