periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
Is Content Still King?
When Microsoft founder Bill Gates wrote his essay, “Content is King'' in January 1996, few of us fully grasped exactly how true that statement would be. The words described a future content marketplace where “big money” would be made on the internet. He predicted advancements that would be shared on ...
Regular Maintenance Keeps Website Performing Optimally
If you have ever taken the time to oil a bike chain, you may have been surprised at just how much smoother that bicycle pedals down the road after this one simple activity is complete. Like any machine with moving parts, your company’s website also requires some regular attention ...
Content Advice For Small Business Owners: The Quality Versus Quantity Debate
You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple ...
12 Content Creation Hacks You Should Use Now
Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if ...
Optimize Your Site’s 404 Page For Improved Engagement
Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Of course, no user likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. In fact, a well-optimized 404 ...
How to Choose the Right Digital Marketing Agency for a Google Analytics Audit
"Yes we all know, Google Analytics is free, easy to implement, and an important step in understanding what's happening on my website. I know I'm making some sales because I am shipping products! But what about the data? I'm not sure how to read it. And I don't even ...
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Services: Search Engine Optimization
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