periscopeUP’s Digital Marketing Blog
Read about the latest trends, tips and best practices in the world of SEO and digital marketing.
Why Local SEO is Important for Small Business
Looking to try a new restaurant tonight? How will you go about finding one? If you're like most people, you'll probably pull up a search engine and type in something like "best restaurants in Baltimore" or "rooftop restaurants in New York." Then, you might look through various websites and reviews ...
The Importance and Benefits of Directories for SEO
In the realm of search engine optimization (SEO), businesses and website owners are constantly looking for effective strategies to improve their online visibility and drive organic traffic. While numerous tactics exist, one valuable yet often overlooked tool is online directories. These platforms serve as virtual gateways that connect users to ...
Content Strategy vs. Content Planning: Why Both Are Vital for Successful Campaigns
With the introduction of AI writing tools and their integration with various search engines, creating high-quality content is becoming increasingly influential in business strategy. Whether you're crafting web copy, blog posts, or social media updates, your content can draw your audience in and keep them engaged – or it can ...
Web Accessibility And SEO: A User Guide
There’s a lot of discussion these days about web accessibility in the SEO world. Digital marketers frequently swap secrets and discuss the subject, but what does it really mean for the average business owner, and how can it affect their website? And if you improve the accessibility of your website, ...
16 Benefits of SEO Content Writing
SEO content writing has become increasingly popular, and for good reason. When used strategically, SEO content can help businesses draw more qualified website leads and simultaneously optimize the user experience. When creating SEO content, the goal is to write engaging, informative articles and ensure that the right people see them. ...
How to Add Social Media Profiles to Google My Business
Want to improve your social media presence and send more people to your social profiles? If your social media accounts are visible on your Google Business Profile (previously known as Google My Business), your followers and engagement could skyrocket. Unfortunately, you can’t add social media accounts directly to Google My ...
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