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Content Strategy vs. Content Planning: Why Both Are Vital for Successful Campaigns

With the introduction of AI writing tools and their integration with various search engines, creating high-quality content is becoming increasingly influential in business strategy. Whether you're crafting web copy, blog posts, or social media updates, your content can draw ...

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AI and Search – Implications for Marketing and Advertising

By now you have certainly heard of the potential disruption of ChatGPT’s conversational AI (artificial intelligence) on Bing. If not, here’s a very short version of what’s been going on: ChatGPT launched a beta online. Millions of users tried ...