Create the Referral Sources Report in GA4
This blog post teaches how to create the Referrals report in GA4. In Universal Analytics this was a much easier report to access than in GA4. Here you will learn step-by-step how to create ...
15 Common SEO Mistakes to Avoid – Don’t Hinder Your Ranking Potential!
If you have a business website that you want customers to find, there's no denying that you should invest in SEO. The problem is, SEO can feel complicated if you're not in digital marketing (and sometimes even if you ...
Is Blogging Still Relevant in 2024? Yes! Follow Our Tips for Success
Blogging is dead. At least the blogging that once dominated the online world and filled our feeds with personal stories, rants, and life updates. In today's digital age, that kind of content has been replaced by social media. But ...
Understanding Alt Text vs. Image Description: Key Differences and Best Practices
The saying "a picture is worth 1,000 words" has held up for many years, and it's true for digital marketing too. Images enhance user experience, improve engagement, and increase time on page. They also often explain things better than ...
Sudden Drop in Organic Traffic? Here’s What to Do Next
If you experience a sudden drop in organic traffic, don't resort to panic right away. It can be a distressing situation, sure, but understanding the cause(s) and taking prompt action can help you recover quickly. Here’s a step-by-step guide ...
Image SEO Tips & Best Practices to Rank Higher
You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of ...
Content Scaling: How to Scale Content Creation for Big Gains
Content is King, so they say. We can go round and round on the quality vs. quantity debate, but in reality, the best websites have both... High-quality content and a lot of it. But high-quality content takes time... and ...
How to Add SEO Keywords to Your Website: Dos and Don’ts
Do you have an SEO keyword strategy? The statistics vary, but industry data shows that most American small businesses (somewhere between 57-70%) don't. If you're reading this article, you likely understand the benefits, but if you're not working with ...
How to Hide Address on Your Google Business Profile
Some business owners work from home or don't have a physical location for customers to visit. If that's you, you may not want your business address visible on your Google Business Profile (formerly Google My Business) or Google Maps ...
