Ernest Hemingway once said, “As long as you start, you are all right. The juice will come.” The same is true for link juice and websites: Once you make a start at trying to obtain link juice for your website, the rewards will follow. What does link juice in SEO mean and if it’s so [...]
Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]
The key to any good relationship is effective communication. That’s as true in the world of SEO as it is in our interpersonal relationships. If you’re a local business trying to rank well for search, the use of structured data is an important way to communicate with Google. Is your site technically solid? Call us and [...]
Get the word out with periscopeUP In today’s digital world we speak to each other far less often - and that’s a shame. When we resort to messages and emails alone we utilize a limited - and often static - portion of our brain power. It’s much easier to unlock someone’s passion when [...]
periscopeUP makes your site deliciously good It’s something content writers dread like the plague. And it can seriously damage your efforts to get written content published effectively. What is this deadly virus? Believe it or not, it’s collaboration. Better said, it’s poorly organized work teams with too many voices. Let’s find out how [...]
Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]
Improve your site speed with periscopeUP Data analysis has many important implications for your business, so hopefully you’re “diving into” your data on a regular basis. This is often when you’ll find new insights, or find evidence to back up your theories or assertions. A single piece of data is simply a number, [...]
Get great content with periscopeUP As Kurt Vonnegut put it, when you have writer’s block, “you feel like an armless, legless man with a crayon in his mouth.” But you don’t have to stay stuck in the mud with a blank page in front of you forever. Here are some tips to get [...]
Extend your reach with periscopeUP So you want more traffic from a specific country for your website? Whether it's Denmark, China, France or the USA, here are some strategies that work. Domain Name Consider buying a country-specific domain to get a higher search engine rank for that country. Try using domain extensions like .us [...]
periscopeUP gets prospects closer to you Your company blog is a platform to share your expertise and build authority, but it also provides an opportunity to attract leads and convert them into customers. As you develop content for your blog, consider the different stages of the marketing and sales funnel, sometimes referred to [...]
