SEM

  • oversized 3d chatbot on a phone with people standing around it asking questions

AI and Search – Implications for Marketing and Advertising

By now you have certainly heard of the potential disruption of ChatGPT’s conversational AI (artificial intelligence) on Bing. If not, here’s a very short version of what’s been going on: ChatGPT launched a beta online. Millions of users tried ...

  • Google Voice Search

How Google Voice Search Affects SEO & SERPs

Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that ...