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The SEO Crystal Ball

Prediction is difficult, particularly when it involves the future. - Mark Twain It’s that time of year again. It’s the season when SEO pundits predict the Google-trends that, when strategically accounted for, will define a marketers’ success or failure. Spoiler: a review of SEO predictions from the past decade will reveal many of the same [...]

By |2019-12-23T21:14:26+00:00December 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on The SEO Crystal Ball

Top 5 Reasons To Hire A Content Writer

Does it make sense to hire a content writer? Maybe, first, we should decide if content marketing is worth it first. Check out these stats: Content-driven Customer Acquisition Cost (CAC) is 15% less than paid CAC Companies with blogs get 67% more leads than companies without blogs Inbound marketing close rates are 8 - 10x [...]

By |2019-11-25T23:44:24+00:00November 25th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on Top 5 Reasons To Hire A Content Writer

Digital Accessibility Compliance For Private Sector Organizations

In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]

By |2019-11-27T14:19:52+00:00November 20th, 2019|Blog, Digital Marketing, Google News And Updates, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues, Website Development|Comments Off on Digital Accessibility Compliance For Private Sector Organizations

The Foundations Of Creating An Online Store

You’ve built a successful local retail business with steady foot traffic. You’re looking for a way to take your business to that proverbial next level and e-commerce seems like the best way to go. You’ve got a website up, but it was more for the sake of providing an online presence and credibility than it [...]

By |2019-10-24T17:40:03+00:00October 11th, 2019|Blog, Ecommerce, Google Analytics, Mobile SEO, Search Engine Marketing, SEM, Wordpress Development|Comments Off on The Foundations Of Creating An Online Store

How To Get Noticed In The Content Marketing Tsunami

The digital space is hyper-saturated with content. There are over 1.6 billion websites in the world and more than 500 million are blogs. Over two million blog posts get published every single day. That’s 60+ million a month and over 700 million per year.  The Rising Content Tsunami  Now think about this. The greater the [...]

By |2019-10-17T19:08:28+00:00September 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Digital Marketing, Search Engine Marketing, SEM|Comments Off on How To Get Noticed In The Content Marketing Tsunami

Just Call Me!

There are plenty of actionable points on most websites - buttons and banners entreating visitors to Download, Sign Up, Subscribe, Join, Get Started, Learn More or just plain Contact. Websites with a cohesive digital marketing plan will track and monitor conversions from these calls to action. But there’s one very important CTA that we quite [...]

By |2019-08-28T13:42:46+00:00August 28th, 2019|Blog, Digital Marketing, Local Search, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Call Me!

Content Advice For Small Business Owners: The Quality Versus Quantity Debate

You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple of people on staff who [...]

By |2019-08-30T19:25:49+00:00August 26th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Advice For Small Business Owners: The Quality Versus Quantity Debate

Professional Marketer Tips for Content Marketing Success

If you landed here, you’re interested in content marketing success. You want your website to grow your business. So let’s do this! Let’s nail it! Now that we have your attention… here’s how content marketing really works: it’s all business. The Content Marketing Long Game Since we don’t want to waste anyone’s time, let’s begin [...]

By |2019-09-23T16:57:48+00:00August 12th, 2019|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, SEM|Comments Off on Professional Marketer Tips for Content Marketing Success

Customer Relationship Management: Changing How Business Gets Done

Customer relationship management (CRM) tools are the fastest growing area of business software and there’s no sign of a letup. Systems like SalesForce and HubSpot are just the most notable examples of this trend and they’re changing the game in how businesses relate to their customers. The new landscape is one that offers both [...]

By |2019-07-30T23:05:14+00:00June 23rd, 2019|Blog, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Customer Relationship Management: Changing How Business Gets Done

GDPR And Digital Marketing: Transparency And Consent

With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and used online. Any company that conducts business within the EU must understand and comply with this [...]

By |2018-06-19T16:36:12+00:00May 30th, 2018|Blog, Google News And Updates, News, Search Engine Optimization, SEM, SEO|Comments Off on GDPR And Digital Marketing: Transparency And Consent