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Marketing During A Downturn: Doing More With Less

During uncertain times, marketing is often the first budget to get slashed. And right now throughout most industries, CMOs are being asked to do more (or at least, as much) with less -  meaning less staff and reduced budgets. A recent Gartner survey of 260 U.S. marketing executives reported that 76% expected a decrease in [...]

By |2020-06-25T15:40:40+00:00June 25th, 2020|Blog, Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Marketing During A Downturn: Doing More With Less

Social Media B2B: How To Make It Work For You

There’s a perception that social media exists only for B2C companies. It’s an understandable perception, but it’s not true, and the owners of B2B companies that buy into it turn perception into reality. There’s no reason to leave the landscape of social media only to the sellers of consumer products. When you do B2B social [...]

By |2020-03-17T22:47:00+00:00March 17th, 2020|Marketing Strategy, Search Engine Marketing, SEM, Social Media, Social Media Marketing|Comments Off on Social Media B2B: How To Make It Work For You

Five Tips For Running A Successful Online Store

You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it well, you’ll need to plan strategically and then track the right metrics after the launch. Here [...]

By |2020-01-22T19:43:56+00:00January 10th, 2020|Blog, Digital Marketing, Ecommerce, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Wordpress|Comments Off on Five Tips For Running A Successful Online Store

The SEO Crystal Ball

Prediction is difficult, particularly when it involves the future. - Mark Twain It’s that time of year again. It’s the season when SEO pundits predict the Google-trends that, when strategically accounted for, will define a marketers’ success or failure. Spoiler: a review of SEO predictions from the past decade will reveal many of the same [...]

By |2019-12-23T21:14:26+00:00December 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on The SEO Crystal Ball

Top 5 Reasons To Hire A Content Writer

Does it make sense to hire a content writer? Maybe, but first we should decide if content marketing is worth it. Check out these stats: Content-driven Customer Acquisition Cost (CAC) is 15% less than paid CAC Companies with blogs get 67% more leads than companies without blogs Inbound marketing close rates are 8 - 10x [...]

By |2020-01-30T20:21:05+00:00November 25th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEM|Comments Off on Top 5 Reasons To Hire A Content Writer

Digital Accessibility Compliance For Private Sector Organizations

In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]

By |2019-11-27T14:19:52+00:00November 20th, 2019|Blog, Digital Marketing, Google News And Updates, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues, Website Development|Comments Off on Digital Accessibility Compliance For Private Sector Organizations

The Foundations Of Creating An Online Store

You’ve built a successful local retail business with steady foot traffic. You’re looking for a way to take your business to that proverbial next level and e-commerce seems like the best way to go. You’ve got a website up, but it was more for the sake of providing an online presence and credibility than it [...]

By |2019-10-24T17:40:03+00:00October 11th, 2019|Blog, Ecommerce, Google Analytics, Mobile SEO, Search Engine Marketing, SEM, Wordpress Development|Comments Off on The Foundations Of Creating An Online Store

How To Get Noticed In The Content Marketing Tsunami

The digital space is hyper-saturated with content. There are over 1.6 billion websites in the world and more than 500 million are blogs. Over two million blog posts get published every single day. That’s 60+ million a month and over 700 million per year.  The Rising Content Tsunami  Now think about this. The greater the [...]

By |2019-10-17T19:08:28+00:00September 23rd, 2019|Blog, Content, Content Creation, Content Marketing, Digital Marketing, Search Engine Marketing, SEM|Comments Off on How To Get Noticed In The Content Marketing Tsunami

Just Call Me!

There are plenty of actionable points on most websites - buttons and banners entreating visitors to Download, Sign Up, Subscribe, Join, Get Started, Learn More or just plain Contact. Websites with a cohesive digital marketing plan will track and monitor conversions from these calls to action. But there’s one very important CTA that we quite [...]

By |2019-08-28T13:42:46+00:00August 28th, 2019|Blog, Digital Marketing, Local Search, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Call Me!

Content Advice For Small Business Owners: The Quality Versus Quantity Debate

You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple of people on staff who [...]

By |2019-08-30T19:25:49+00:00August 26th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Advice For Small Business Owners: The Quality Versus Quantity Debate