News From periscopeUP

Google Business Is Beta Testing A Products Feature

In 2018, Google introduced a Products and Services section for Google Business Listings. Since then, it has split the two – initially offering a Services section and more recently rolling out a beta version of the Products section. We started noticing “Products (beta)” in the Google Business Listing dashboard of some clients earlier this [...]

By |2019-10-17T19:02:29+00:00October 9th, 2019|Blog, Google for Business, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google Business Is Beta Testing A Products Feature

Google Introduces New Link Attributes

Back in the early days of search engine optimization, some overly opportunistic parties took advantage of then-current data showing a positive correlation between the number of backlinks and Google ranking. This gave rise to automated link building, link farms, links for sale and all sorts of other spammy scenarios and gave SEO, in general, a [...]

By |2019-10-30T23:49:15+00:00September 19th, 2019|Blog, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google Introduces New Link Attributes

Google Ads Leveraging Google Images

Realizing that visual content sells, Google Ads is incorporating its Shoppable Ads into Google Images search results. This a familiar concept to consumers who frequent Pinterest or Instagram or Houzz - various products in the ad will be “tagged” so that the brand and price will be displayed when a user hovers over the image. [...]

By |2019-05-01T13:19:31+00:00April 30th, 2019|Blog, Google Ads, Google News And Updates, News, PPC|Comments Off on Google Ads Leveraging Google Images

Moz Is Rolling Out Domain Authority 2.0

Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on a 100-point scale (with 100 being the best), Domain Authority is a predictor of how well [...]

By |2019-04-10T22:06:54+00:00February 28th, 2019|Blog, News, Search Engine Optimization, SEO|Comments Off on Moz Is Rolling Out Domain Authority 2.0

Google Assistant Added To Google Maps

Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. This means that it’s available on Apple CarPlay and Android Auto and also other new car [...]

By |2019-04-03T21:15:06+00:00January 27th, 2019|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Optimization, SEO|Comments Off on Google Assistant Added To Google Maps

Search Queries Added To Google My Business Insights

Google is gradually rolling out a search queries report for local businesses as part Google My Business Insights. This was originally reported by Search Engine Land in early July, and we now see queries for nearly half of our local business clients. To see if the this change has been rolled out for your business, [...]

By |2018-08-29T14:31:02+00:00August 28th, 2018|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News|Comments Off on Search Queries Added To Google My Business Insights

AdWords Is Rebranded As Google Ads

Since launching AdWords nearly two decades ago with just 350 advertisers, a lot has changed. In 2000, online searches were conducted exclusively on desktop, and now those searches are more likely to occur on a mobile device. In addition, today’s online users are more agile - jumping effortlessly from watching videos to making online transactions, [...]

By |2018-07-25T22:47:17+00:00July 25th, 2018|Google Ads, Google News And Updates, News, Pay Per Click, PPC|Comments Off on AdWords Is Rebranded As Google Ads

GDPR And Digital Marketing: Transparency And Consent

With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and used online. Any company that conducts business within the EU must understand and comply with this [...]

By |2018-06-19T16:36:12+00:00May 30th, 2018|Blog, Google News And Updates, News, Search Engine Optimization, SEM, SEO|Comments Off on GDPR And Digital Marketing: Transparency And Consent

Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]

By |2018-11-30T14:11:59+00:00April 11th, 2018|Blog, Google Analytics, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

How Google Voice Search Affects SEO & SERPs

Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]

By |2017-12-27T19:53:48+00:00August 9th, 2017|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How Google Voice Search Affects SEO & SERPs