News From periscopeUP

Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]

By | 2018-04-19T19:30:59+00:00 April 11th, 2018|Blog, Google Analytics, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

How Google Voice Search Affects SEO & SERPs

Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]

By | 2017-12-27T19:53:48+00:00 August 9th, 2017|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How Google Voice Search Affects SEO & SERPs

Google For Jobs Will Boost Local Business Marketing

periscopeUP makes you search friendly The Google Empire made another big step forward recently with the rollout of Google For Jobs. This innovation promises to improve job searching (or candidate-searching) which is great. It's also a fresh new local marketing opportunity especially for mid-sized businesses in small towns or suburbs. Let’s take a [...]

By | 2018-03-07T19:29:43+00:00 June 21st, 2017|Blog, Google for Business, Google Local, Google News And Updates, Local SEO, News|Comments Off on Google For Jobs Will Boost Local Business Marketing

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]

DC-based Network for Good Raises $10M, Acquires GiveCorps

Congratulations to the team at Network for Good (periscopeUP customer) on securing this investment and their acquisition of GiveCorps. Its a been a busy year. In February Network for Good hit a major milestone: $1B in donations processed!

By | 2017-11-17T18:17:34+00:00 May 21st, 2014|News|Comments Off on DC-based Network for Good Raises $10M, Acquires GiveCorps

Koolspan named Maryland’s Emerging Firm of the Year

periscopeUP customer, Koolspan, was named "Emerging Firm of the Year" by the Tech Council of Maryland, the state's largest trade association. Congratulations to Gregg Smith, Francis Knott and the rest of the team at Koolspan!

By | 2017-11-29T23:05:39+00:00 May 16th, 2014|News|Comments Off on Koolspan named Maryland’s Emerging Firm of the Year