About Jessica Srinivas

Project Manager and Digital Strategist. Writes about SEO, local search, Google Analytics, marketing analysis and optimization. Enjoys spending time with her family, running, traveling and cooking for a crowd.

SEO Blog From periscopeUP

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

Google Analytics Rolls Out Cross Device Reporting

Google Analytics is rolling out Cross Device capabilities to help companies better understand the customer journey. Prior to Cross Device reporting, if a user came to your site from a mobile device and then from desktop, it would show as two separate sessions and two unique users. With the new Cross Device feature, you’ll be [...]

By |2018-09-27T14:00:18+00:00September 27th, 2018|Blog, Google Analytics, Google News And Updates|Comments Off on Google Analytics Rolls Out Cross Device Reporting

Search Queries Added To Google My Business Insights

Google is gradually rolling out a search queries report for local businesses as part Google My Business Insights. This was originally reported by Search Engine Land in early July, and we now see queries for nearly half of our local business clients. To see if the this change has been rolled out for your business, [...]

By |2018-08-29T14:31:02+00:00August 28th, 2018|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News|Comments Off on Search Queries Added To Google My Business Insights

Raise Awareness And Drive Site Visits With Events

For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, we’ve also seen the consistent promotion of hyper-local events contribute to increases in local rankings for [...]

By |2018-10-30T18:58:51+00:00August 9th, 2018|Blog, Local SEO|Comments Off on Raise Awareness And Drive Site Visits With Events

AdWords Is Rebranded As Google Ads

Since launching AdWords nearly two decades ago with just 350 advertisers, a lot has changed. In 2000, online searches were conducted exclusively on desktop, and now those searches are more likely to occur on a mobile device. In addition, today’s online users are more agile - jumping effortlessly from watching videos to making online transactions, [...]

By |2018-07-25T22:47:17+00:00July 25th, 2018|Google AdWords, Google News And Updates, News, Pay Per Click, PPC|Comments Off on AdWords Is Rebranded As Google Ads

Google Testing New Label For AMP Pages In AdWords

Last fall, Google began providing advertisers with the ability to point mobile search text ads to Accelerated Mobile Pages (AMP). Now, Google is testing a lightning bolt label next to the description of some ads. This was reported in Search Engine Land by Third Door Media’s Ginny Marvin, and she shared the below screenshot: The [...]

By |2018-06-26T13:04:40+00:00June 26th, 2018|Blog, Google AdWords, Google News And Updates|Comments Off on Google Testing New Label For AMP Pages In AdWords

GDPR And Digital Marketing: Transparency And Consent

With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and used online. Any company that conducts business within the EU must understand and comply with this [...]

By |2018-06-19T16:36:12+00:00May 30th, 2018|Blog, Google News And Updates, News, Search Engine Optimization, SEM, SEO|Comments Off on GDPR And Digital Marketing: Transparency And Consent

Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]

By |2018-04-26T18:36:42+00:00April 26th, 2018|Blog, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

A Picture Is Worth A Thousand Words…Or At Least Improved SERPs. Optimize Your Image Alt Tags.

Images are an important component of a webpage or blog post. They help illustrate the content, add color and interest to the page and also increase engagement. Studies have shown that Twitter posts with images receive 150% more retweets than those without, Facebook posts with images get 2.3 times the engagement of those without and [...]

By |2018-02-26T13:15:08+00:00February 22nd, 2018|Blog, Content, Content Creation, Search Engine Optimization, SEO|Comments Off on A Picture Is Worth A Thousand Words…Or At Least Improved SERPs. Optimize Your Image Alt Tags.

Close The Content Gap For Improved Visits And Engagment

Fresh, relevant content drives new visitors to your website and keeps prior visitors coming back. If your site is well-established, you’ve probably already built up a decent content library. Examining your most popular content can be a helpful start to any content brainstorming session. Another great place to look is at your content gaps. Compel [...]

By |2017-12-27T19:53:46+00:00December 7th, 2017|Blog, Content Creation, Content Marketing, Marketing Strategy|Comments Off on Close The Content Gap For Improved Visits And Engagment