About Jessica Srinivas

Project Manager and Digital Strategist. Writes about SEO, local search, Google Analytics, marketing analysis and optimization. Enjoys spending time with her family, running, traveling and cooking for a crowd.

SEO Blog From periscopeUP

Digital Accessibility Compliance For Private Sector Organizations

In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]

By |2019-11-20T15:34:21+00:00November 20th, 2019|Blog, Digital Marketing, Google News And Updates, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues, Website Development|Comments Off on Digital Accessibility Compliance For Private Sector Organizations

Options For Keeping Your Form Submissions Spam-Free

Despite often being a source of frustration to users, CAPTCHA has long been the “golden standard” to keep website form submissions relatively spam-free. Now, some privacy advocates are questioning whether CAPTCHA is still the best option. A Brief History of CAPTCHA CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”. [...]

By |2019-11-11T22:07:09+00:00November 11th, 2019|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues, Website Development, Wordpress Development, Wordpress Webmaster|Comments Off on Options For Keeping Your Form Submissions Spam-Free

The Good, The Bad And The Ugly Truth About Homepage Sliders

Homepage sliders and all their variations (carousels, rotating offers, parallax scrolling backgrounds and banners) are widely employed by website designers, loved by clients and pretty much universally hated by SEOs. Tons of hard data exists tying homepage sliders to negative performance and usability, but this design element is clearly not going away. So, what gives? [...]

By |2019-10-29T17:26:43+00:00October 17th, 2019|Blog, Digital Marketing, Technical Issues, Website Development, Wordpress, Wordpress Development|Comments Off on The Good, The Bad And The Ugly Truth About Homepage Sliders

Google Business Is Beta Testing A Products Feature

In 2018, Google introduced a Products and Services section for Google Business Listings. Since then, it has split the two – initially offering a Services section and more recently rolling out a beta version of the Products section. We started noticing “Products (beta)” in the Google Business Listing dashboard of some clients earlier this [...]

By |2019-10-17T19:02:29+00:00October 9th, 2019|Blog, Google for Business, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google Business Is Beta Testing A Products Feature

Google Introduces New Link Attributes

Back in the early days of search engine optimization, some overly opportunistic parties took advantage of then-current data showing a positive correlation between the number of backlinks and Google ranking. This gave rise to automated link building, link farms, links for sale and all sorts of other spammy scenarios and gave SEO, in general, a [...]

By |2019-10-30T23:49:15+00:00September 19th, 2019|Blog, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google Introduces New Link Attributes

Just Call Me!

There are plenty of actionable points on most websites - buttons and banners entreating visitors to Download, Sign Up, Subscribe, Join, Get Started, Learn More or just plain Contact. Websites with a cohesive digital marketing plan will track and monitor conversions from these calls to action. But there’s one very important CTA that we quite [...]

By |2019-08-28T13:42:46+00:00August 28th, 2019|Blog, Digital Marketing, Local Search, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Call Me!

Keep Your Content Fresh – Be Mindful Of Shelf Life

Planning, creating and promoting online content can be very rewarding but also very time-consuming. It takes significant resources to produce good content and develop a cohesive promotion plan, whether that involves sharing content on social media or posting it to your own blog or to an industry/partner site. It’s not surprising then that digital marketers [...]

By |2019-07-29T16:34:31+00:00July 28th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing|Comments Off on Keep Your Content Fresh – Be Mindful Of Shelf Life

Google Is Testing Including Google Business Posts In Search Results

When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing event listings from various sites being promoted in Google Business listings. We’ve continued to advocate the [...]

By |2019-06-21T17:49:12+00:00June 21st, 2019|Blog, Google for Business, Google News And Updates, Local Search, Local SEO, Search Engine Optimization, SEO|Comments Off on Google Is Testing Including Google Business Posts In Search Results

The Importance Of Measuring Customer Acquisition Cost

Mary Meeker, sometimes referred to as “Queen of the Net”, started publishing an annual Internet trends report in 1995 while at Morgan Stanley. Today, she is a partner at venture capital firm Kleiner Perkins Caufield & Byers. The just-released 2019 Internet Trends report has a number of interesting takeaways. Among the insights is a graph [...]

By |2019-06-21T16:03:58+00:00June 21st, 2019|Blog, Search Engine Optimization, SEO|Comments Off on The Importance Of Measuring Customer Acquisition Cost

Google Adds More Advanced Search Commands

Google Advanced Search Commands enable a user to make a search query more precise. As we’ll show below, they can also be useful for SEO work. The list of available options has evolved over time, with Google occasionally dropping a search operator and introducing others. Most recently, Google replaced the sort by date feature in [...]

By |2019-05-29T22:06:53+00:00May 29th, 2019|Blog, Google News And Updates|Comments Off on Google Adds More Advanced Search Commands