Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Of course, no user likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to ...
There’s a lot of debate about which online navigation tool is best, and Tom’s Guide recently published a detailed comparison of Apple Maps and Google Maps features and functionality if you are interested in further reading on this ...
Customer reviews are thought to be an important factor in Google’s search ranking algorithm because they convey trustworthiness and also authority. We’ve previously posted about the relationship between the quantity of Google reviews and the local pin map ranking, ...
Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ ...
In a recent article, we looked at the debate among SEO industry experts regarding zero-click searches - online queries (such as the one shown below) in which the searcher’s intent is satisfied without having to click on a search ...
If you are in the habit of looking at your Google Analytics data in aggregate, really all you are likely doing is watching trends and counting conversions. But, there’s so much more to be gleaned from this data. By ...
There are many important elements to a landing page, but the call-to-action (CTA) button is arguably one of the most critical. Think of the CTA as a direct ask or invitation to your website visitors. In order to get ...
Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of ...
Google Discover, previously known as Google Feed, shows content related to a user’s interests rather than in response to a search query. The feed includes news, evergreen content and also ads. Instead of searching for content, Google Discover lets ...
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