About Jessica Srinivas

Project Manager and Digital Strategist. Writes about SEO, local search, Google Analytics, marketing analysis and optimization. Enjoys spending time with her family, running, traveling and cooking for a crowd.

SEO Blog From periscopeUP

Google Business To Provide New Performance Metrics

Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of three categories: Changes to how frequently an already existing metric is calculated (e.g. updating data at [...]

By |2020-10-26T13:33:34+00:00October 26th, 2020|Blog, Google for Business, Google Local, Google News And Updates, Local SEO, Search Engine Optimization, SEO|Comments Off on Google Business To Provide New Performance Metrics

Get Users To Explore Your Content – Optimize For Google Discover

Google Discover, previously known as Google Feed,  shows content related to a user’s interests rather than in response to a search query. The feed includes news, evergreen content and also ads. Instead of searching for content, Google Discover lets users explore content. This platform has the potential to send a high volume of relevant traffic [...]

By |2020-09-29T13:51:41+00:00September 29th, 2020|Blog, Content, Google for Business, Google News And Updates, SEO|Comments Off on Get Users To Explore Your Content – Optimize For Google Discover

Understanding Google’s Personalized Advertising Policy For Housing, Employment and Credit

Back in June, Google announced changes to its advertising personalization policies with the intent of preventing unlawful discrimination for housing, employment and credit products or services in both the US and Canada. Although Google claims to have been working with the US Dept. of Housing and Urban Development on these changes for “some time”, AdAge [...]

By |2020-08-27T17:50:44+00:00August 27th, 2020|Blog, Google Ads, Pay Per Click, PPC|Comments Off on Understanding Google’s Personalized Advertising Policy For Housing, Employment and Credit

What’s In A Review?

Customer reviews are thought to be an important factor in Google’s search ranking algorithm because they convey trustworthiness and also authority. We’ve previously posted about the relationship between the quantity of Google reviews and the local pin map ranking, as well as the importance of reviews for social proof. Today, though, we’re covering an often [...]

By |2020-07-29T14:11:58+00:00July 28th, 2020|Blog, Google for Business, Google Local, Local Search, Local SEO|Comments Off on What’s In A Review?

Marketing During A Downturn: Doing More With Less

During uncertain times, marketing is often the first budget to get slashed. And right now throughout most industries, CMOs are being asked to do more (or at least, as much) with less -  meaning less staff and reduced budgets. A recent Gartner survey of 260 U.S. marketing executives reported that 76% expected a decrease in [...]

By |2020-06-25T15:40:40+00:00June 25th, 2020|Blog, Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Marketing During A Downturn: Doing More With Less

Directories At The Forefront In New Local SERP Display Results

Google has rolled out several local algorithm updates over the past several years. The 2014 “Pigeon” update gave a boost to local directory listings, prompting SEOs to focus on building accurate and comprehensive citations on a variety of general and industry-specific directory sites. The 2016 “Possum” update appeared to put more importance on the geolocation [...]

By |2020-03-04T20:36:32+00:00March 4th, 2020|Blog, Google News And Updates, Link Building, Local Search, Local SEO, Search Engine Optimization, SEO|Comments Off on Directories At The Forefront In New Local SERP Display Results

Farewell Position Zero!

The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete Meyers and Google’s Danny Sullivan), a search result that appears in the featured snippet will no [...]

By |2020-01-27T15:15:49+00:00January 27th, 2020|Blog, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Farewell Position Zero!

Digital Accessibility Compliance For Private Sector Organizations

In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]

By |2019-11-27T14:19:52+00:00November 20th, 2019|Blog, Digital Marketing, Google News And Updates, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues, Website Development|Comments Off on Digital Accessibility Compliance For Private Sector Organizations

Options For Keeping Your Form Submissions Spam-Free

Despite often being a source of frustration to users, CAPTCHA has long been the “golden standard” to keep website form submissions relatively spam-free. Now, some privacy advocates are questioning whether CAPTCHA is still the best option. A Brief History of CAPTCHA CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”. [...]

By |2019-11-11T22:07:09+00:00November 11th, 2019|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues, Website Development, Wordpress Development, Wordpress Webmaster|Comments Off on Options For Keeping Your Form Submissions Spam-Free

The Good, The Bad And The Ugly Truth About Homepage Sliders

Homepage sliders and all their variations (carousels, rotating offers, parallax scrolling backgrounds and banners) are widely employed by website designers, loved by clients and pretty much universally hated by SEOs. Tons of hard data exists tying homepage sliders to negative performance and usability, but this design element is clearly not going away. So, what gives? [...]

By |2019-10-29T17:26:43+00:00October 17th, 2019|Blog, Digital Marketing, Technical Issues, Website Development, Wordpress, Wordpress Development|Comments Off on The Good, The Bad And The Ugly Truth About Homepage Sliders