About Jessica Srinivas

Project Manager and Digital Strategist. Writes about SEO, local search, Google Analytics, marketing analysis and optimization. Enjoys spending time with her family, running, traveling and cooking for a crowd.

SEO Blog From periscopeUP

Google Adds More Advanced Search Commands

Google Advanced Search Commands enable a user to make a search query more precise. As we’ll show below, they can also be useful for SEO work. The list of available options has evolved over time, with Google occasionally dropping a search operator and introducing others. Most recently, Google replaced the sort by date feature in [...]

By |2019-05-29T22:06:53+00:00May 29th, 2019|Blog, Google News And Updates|Comments Off on Google Adds More Advanced Search Commands

Google Ads Rolls Out Automated Advertising Tool

Automated advertising campaigns certainly aren’t new. Google launched Universal App Campaign in 2015 and then rolled out Smart Campaigns last year along with the rebranding from AdWords. Smart Campaigns automates audience targeting and also Ad creation (the advertiser supplies a few images). Smart campaigns are especially attractive to small businesses because they are easy to [...]

By |2019-05-29T21:50:54+00:00May 29th, 2019|Blog, Google Ads, Google News And Updates, Pay Per Click, PPC|Comments Off on Google Ads Rolls Out Automated Advertising Tool

Google Ads Leveraging Google Images

Realizing that visual content sells, Google Ads is incorporating its Shoppable Ads into Google Images search results. This a familiar concept to consumers who frequent Pinterest or Instagram or Houzz - various products in the ad will be “tagged” so that the brand and price will be displayed when a user hovers over the image. [...]

By |2019-05-01T13:19:31+00:00April 30th, 2019|Blog, Google Ads, Google News And Updates, News, PPC|Comments Off on Google Ads Leveraging Google Images

Service Area Businesses Need To Optimize Different For Local Search Visibility

For several years, Google has categorized local businesses into broad categories: brick-and-mortar businesses which customers regularly visit (e.g. a retail store, restaurant, etc.) and service area businesses (SABs) in which the business owner or employees visit customers or clients (e.g. electrician, lawn service, etc.). Lost in this rigid categorization are the “hybrid” businesses which may [...]

By |2019-06-02T11:42:55+00:00April 30th, 2019|Blog, Google News And Updates, Local Search|Comments Off on Service Area Businesses Need To Optimize Different For Local Search Visibility

How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ would gradually be phased out by August 2019. After a security breach was disclosed in December [...]

By |2019-11-26T00:09:50+00:00March 31st, 2019|Blog, Google for Business, Google Local, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|Comments Off on How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Moz Is Rolling Out Domain Authority 2.0

Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on a 100-point scale (with 100 being the best), Domain Authority is a predictor of how well [...]

By |2019-04-10T22:06:54+00:00February 28th, 2019|Blog, News, Search Engine Optimization, SEO|Comments Off on Moz Is Rolling Out Domain Authority 2.0

Uncover Insights For Data-Driven Content Marketing

How do you determine what topics to write about and what types of content to produce for your website? To effectively drive website performance, we recommend leveraging data to assess your most successful content and determine what future content will resonate best with your target audience. Experiment With Different Strategies There’s no reason to approach [...]

By |2019-02-15T22:32:25+00:00January 31st, 2019|Blog, Content, Content Creation, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Uncover Insights For Data-Driven Content Marketing

Google Assistant Added To Google Maps

Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. This means that it’s available on Apple CarPlay and Android Auto and also other new car [...]

By |2019-04-03T21:15:06+00:00January 27th, 2019|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Optimization, SEO|Comments Off on Google Assistant Added To Google Maps

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

Google Analytics Rolls Out Cross Device Reporting

Google Analytics is rolling out Cross Device capabilities to help companies better understand the customer journey. Prior to Cross Device reporting, if a user came to your site from a mobile device and then from desktop, it would show as two separate sessions and two unique users. With the new Cross Device feature, you’ll be [...]

By |2018-09-27T14:00:18+00:00September 27th, 2018|Blog, Google Analytics, Google News And Updates|Comments Off on Google Analytics Rolls Out Cross Device Reporting