Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]
Earlier this year periscopeUP’s SEO technical team started looking into server log files to help our clients with their technical SEO. The biggest issue we ran into was getting permission to access these files. The words “log file” tend to scare both business and technical people -- mainly because these files are stored on the [...]
We have clients that come to us on a daily basis asking why their Google PageSpeed Insights score is not higher. Some want to know how they can achieve a score of 100. Page speed tools attempt to give a score to a website, which is independent of the ranking process on Google or other [...]
This was the my first WordCamp ever. As a developer, I found WordCamp Denver 2016 to be great in some areas and lacking in others. For the coder, there were a number of highly informative talks about tips, tricks, and coding ideas. The rest of the sessions revolved around business and marketing strategy and how [...]
Even though this article is geared towards a more technically versed audience, there’s still plenty to learn for any business when it comes to WordPress SEO. These little tidbits come from years of study, trial and error. Here’s what we find works best for our clients. Don’t tell anyone though, OK? The WordPress CMS is [...]
The country’s largest marine center now offers users, contractors, tenants, and yacht owners the best in online service. BALTIMORE, Maryland - Baltimore based digital marketing firm, periscopeUP, has completed the design and launch of Lauderdale Marine Center’s new website. The nation’s largest marina now boasts a website that reflects their status as industry leader. “We [...]
We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website, ConantCollection.com. ConantCollection.com sells products through distributors who are bidding on their brand terms, but Google has recently put image based [...]
A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the [...]
Do SERP Rankings Drop After A Website Outage ? Oh yes, they do. We’ve learned the hard way that if your site gets hit by a virus, the search engines will penalize you. On a few occasions recently, we’ve seen our clients websites hosted by major providers get hit and go down. We notice it [...]
Here’s what we think webdesigners should know about SEO. I got a call today from a web developer we partner with, who asked if I had a best practices guide for designing a website with SEO in mind. It got me to thinking that while most of our SEO work is on technical or content [...]
