The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes even beyond that. How you implement them on your website can have a significant effect--for better [...]
In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]
Despite often being a source of frustration to users, CAPTCHA has long been the “golden standard” to keep website form submissions relatively spam-free. Now, some privacy advocates are questioning whether CAPTCHA is still the best option. A Brief History of CAPTCHA CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”. [...]
Homepage sliders and all their variations (carousels, rotating offers, parallax scrolling backgrounds and banners) are widely employed by website designers, loved by clients and pretty much universally hated by SEOs. Tons of hard data exists tying homepage sliders to negative performance and usability, but this design element is clearly not going away. So, what gives? [...]
Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]
Earlier this year periscopeUP’s SEO technical team started looking into server log files to help our clients with their technical SEO. The biggest issue we ran into was getting permission to access these files. The words “log file” tend to scare both business and technical people -- mainly because these files are stored on the [...]
We have clients that come to us on a daily basis asking why their Google PageSpeed Insights score is not higher. Some want to know how they can achieve a score of 100. Page speed tools attempt to give a score to a website, which is independent of the ranking process on Google or other [...]
This was the my first WordCamp ever. As a developer, I found WordCamp Denver 2016 to be great in some areas and lacking in others. For the coder, there were a number of highly informative talks about tips, tricks, and coding ideas. The rest of the sessions revolved around business and marketing strategy and how [...]
Even though this article is geared towards a more technically versed audience, there’s still plenty to learn for any business when it comes to WordPress SEO. These little tidbits come from years of study, trial and error. Here’s what we find works best for our clients. Don’t tell anyone though, OK? The WordPress CMS is [...]
The country’s largest marine center now offers users, contractors, tenants, and yacht owners the best in online service. BALTIMORE, Maryland - Baltimore based digital marketing firm, periscopeUP, has completed the design and launch of Lauderdale Marine Center’s new website. The nation’s largest marina now boasts a website that reflects their status as industry leader. “We [...]
