About Jacob Evans

Wordpress Guru and SEO Technical Specialist. Enjoys discussing all things web, marketing, and SEO.

SEO Blog From periscopeUP

Website Relaunch? Avoid These Top 5 SEO Mishaps

Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]

By | 2018-04-19T19:13:09+00:00 April 19th, 2018|Blog, Google Analytics, Google Search Console, Search Engine Optimization, Technical Audit, Technical Issues, Website Development|Comments Off on Website Relaunch? Avoid These Top 5 SEO Mishaps

Slow Website? Try Log Files to Block Spam and Control Bots

Continuing from our first impressions post about logs, we’ve been diving deeper into log files on a more regular basis here at periscopeUP. We found a number of other ways to use log files other than for indexation and crawling issues. Recently we looked into using log files to control bots and block spam bots. [...]

By | 2018-03-27T15:43:07+00:00 March 15th, 2018|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Slow Website? Try Log Files to Block Spam and Control Bots

What’s Wrong With Your robots.txt File?

The robots.txt file can bring life - or death - to a website’s SEO. Here at periscopeUP, we perform audits on websites every day, and these files are a top priority. A single mistake in your robots file can stop search engines from ever accessing or looking at your website. Not everyone understands the robots [...]

By | 2018-01-31T18:52:18+00:00 January 26th, 2018|Blog, Google Search Console, SEO Technical Audit, Technical Issues|Comments Off on What’s Wrong With Your robots.txt File?

SEO Log File Analysis First Impressions

Earlier this year periscopeUP’s SEO technical team started looking into server log files to help our clients with their technical SEO. The biggest issue we ran into was getting permission to access these files. The words “log file” tend to scare both business and technical people -- mainly because these files are stored on the [...]

By | 2017-12-27T19:53:47+00:00 October 26th, 2017|Blog, Search Engine Optimization, SEO, Technical Issues, Website Development|Comments Off on SEO Log File Analysis First Impressions

Google Alerts: Hacked Content Detected! What To Do Next?

periscopeUP can fix it for you Google Search Console provides messages allowing Google to alert you about issues, updates, and other pertinent information regarding your website. One of the scariest messages to get from Google is the “Hacked content detected on…” alert. Site glitches? Contact us online or call (443) 475-0787. This message means Google [...]

By | 2017-12-27T19:53:48+00:00 July 26th, 2017|Blog, Google Search Console, SEO Technical Audit, Technical Audit, Technical Issues, Wordpress, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Google Alerts: Hacked Content Detected! What To Do Next?

Fixing Strange 404 URL Errors On Search Console

Repair your site with periscopeUP In a recent whitepaper we discussed how our team uses Google Search Console (GSC) for Technical SEO. We discussed fixing 404 errors - but not where they come from or how Google can report on URLs you never knew existed. Fixing 404 errors reported in GSC is very [...]

By | 2017-12-27T19:53:52+00:00 May 17th, 2017|Blog, Google Search Console, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Fixing Strange 404 URL Errors On Search Console

Getting the Highest Score on PageSpeed Insights Will Not Help Your Keyword Rankings!

We have clients that come to us on a daily basis asking why their Google PageSpeed Insights score is not higher. Some want to know how they can achieve a score of 100. Page speed tools attempt to give a score to a website, which is independent of the ranking process on Google or other [...]

By | 2017-12-27T19:53:54+00:00 January 17th, 2017|Blog, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues, Website Development, Wordpress, Wordpress Development, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Getting the Highest Score on PageSpeed Insights Will Not Help Your Keyword Rankings!

WordCamp Denver 2016 – Online Accessibility & More

This was the my first WordCamp ever. As a developer, I found WordCamp Denver 2016 to be great in some areas and lacking in others. For the coder, there were a number of highly informative talks about tips, tricks, and coding ideas. The rest of the sessions revolved around business and marketing strategy and how [...]

By | 2018-01-29T18:10:19+00:00 November 23rd, 2016|Blog, Technical Issues, Website Development, Wordpress, Wordpress Development, Wordpress Maintenance, Wordpress Webmaster|Comments Off on WordCamp Denver 2016 – Online Accessibility & More

Giving Away Our WordPress SEO Setup Best Practices

Even though this article is geared towards a more technically versed audience, there’s still plenty to learn for any business when it comes to WordPress SEO. These little tidbits come from years of study, trial and error. Here’s what we find works best for our clients. Don’t tell anyone though, OK? The WordPress CMS is [...]

By | 2018-02-21T14:43:06+00:00 November 9th, 2016|Blog, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues, Website Development, Wordpress, Wordpress Development, Wordpress Maintenance, Wordpress Webmaster|Comments Off on Giving Away Our WordPress SEO Setup Best Practices