The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]
Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]
Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]
You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]
Images are an important component of a webpage or blog post. They help illustrate the content, add color and interest to the page and also increase engagement. Studies have shown that Twitter posts with images receive 150% more retweets than those without, Facebook posts with images get 2.3 times the engagement of those without and [...]
Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]
Earlier this year periscopeUP’s SEO technical team started looking into server log files to help our clients with their technical SEO. The biggest issue we ran into was getting permission to access these files. The words “log file” tend to scare both business and technical people -- mainly because these files are stored on the [...]
The key to any good relationship is effective communication. That’s as true in the world of SEO as it is in our interpersonal relationships. If you’re a local business trying to rank well for search, the use of structured data is an important way to communicate with Google. Is your site technically solid? Call us and [...]
Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Nobody likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to induce the user to stick around. A little humor, clean layout and good design make all the difference. Optimize [...]
periscopeUP optimizes your online store Apart from boosting the user experience of your product pages, it's extremely important to optimize your product pages as well. Effective SEO product page strategy bolsters your search ranking and ultimately increases conversions. In this post, we’ll look at the basics of product page SEO, what you should [...]
