Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on a 100-point scale (with 100 being the best), Domain Authority is a predictor of how well [...]
Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. This means that it’s available on Apple CarPlay and Android Auto and also other new car [...]
In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can even implement new keywords where appropriate. So you wrote a blog post, and it’s getting some [...]
As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]
For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, we’ve also seen the consistent promotion of hyper-local events contribute to increases in local rankings for [...]
Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if you don’t have any good [...]
A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, or technologies are designed and developed so that people with disabilities can use them. Compliance comes [...]
With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and used online. Any company that conducts business within the EU must understand and comply with this [...]
The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]
Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]
