Search Engine Optimization From periscopeUP

Moz Is Rolling Out Domain Authority 2.0

Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on a 100-point scale (with 100 being the best), Domain Authority is a predictor of how well [...]

By |2019-04-10T22:06:54+00:00February 28th, 2019|Blog, News, Search Engine Optimization, SEO|Comments Off on Moz Is Rolling Out Domain Authority 2.0

Google Assistant Added To Google Maps

Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. This means that it’s available on Apple CarPlay and Android Auto and also other new car [...]

By |2019-04-03T21:15:06+00:00January 27th, 2019|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Optimization, SEO|Comments Off on Google Assistant Added To Google Maps

What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can even implement new keywords where appropriate. So you wrote a blog post, and it’s getting some [...]

By |2019-03-18T18:39:21+00:00December 6th, 2018|Blog, Content, Content Creation, Content Marketing, Search Engine Optimization, SEO|Comments Off on What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

Raise Awareness And Drive Site Visits With Events

For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, we’ve also seen the consistent promotion of hyper-local events contribute to increases in local rankings for [...]

By |2019-01-24T18:46:56+00:00August 9th, 2018|Blog, Local SEO, Search Engine Optimization, SEO|Comments Off on Raise Awareness And Drive Site Visits With Events

12 Content Creation Hacks You Should Use Now

Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if you don’t have any good [...]

By |2019-01-24T18:47:35+00:00June 15th, 2018|Blog, Content, Content Creation, Search Engine Optimization, SEO|Comments Off on 12 Content Creation Hacks You Should Use Now

SEO Driven Tips For 508 Compliance & Accessibility

A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, or technologies are designed and developed so that people with disabilities can use them. Compliance comes [...]

By |2018-06-04T18:52:20+00:00June 4th, 2018|Blog, Search Engine Optimization, SEO, Technical Issues|Comments Off on SEO Driven Tips For 508 Compliance & Accessibility

GDPR And Digital Marketing: Transparency And Consent

With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and used online. Any company that conducts business within the EU must understand and comply with this [...]

By |2018-06-19T16:36:12+00:00May 30th, 2018|Blog, Google News And Updates, News, Search Engine Optimization, SEM, SEO|Comments Off on GDPR And Digital Marketing: Transparency And Consent

Assorted Goodies – SEO Advice & More

The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]

By |2018-05-24T18:47:49+00:00May 24th, 2018|Blog, Content, Content Creation, Mobile SEO, Search Engine Optimization, SEO|Comments Off on Assorted Goodies – SEO Advice & More

Website Relaunch? Avoid These Top 5 SEO Mishaps

Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]

By |2018-04-19T19:13:09+00:00April 19th, 2018|Blog, Google Analytics, Google Search Console, Search Engine Optimization, Technical Audit, Technical Issues, Website Development|Comments Off on Website Relaunch? Avoid These Top 5 SEO Mishaps