You’ve got the basics of your new WordPress website in place. There’s a theme that creates the look and feel you’re after and you're happy with the design and layout. Now it’s time to start adding the plugins—those extras that enable your site to do more, on both the front end and the back end. [...]
Google has announced it will provide new performance metrics for Google Business listings. While Google has not been fully forthcoming about what metrics will be provided or when, the announcement states that the updates could fall into one of three categories: Changes to how frequently an already existing metric is calculated (e.g. updating data at [...]
The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes even beyond that. How you implement them on your website can have a significant effect--for better [...]
During uncertain times, marketing is often the first budget to get slashed. And right now throughout most industries, CMOs are being asked to do more (or at least, as much) with less - meaning less staff and reduced budgets. A recent Gartner survey of 260 U.S. marketing executives reported that 76% expected a decrease in [...]
Google has rolled out several local algorithm updates over the past several years. The 2014 “Pigeon” update gave a boost to local directory listings, prompting SEOs to focus on building accurate and comprehensive citations on a variety of general and industry-specific directory sites. The 2016 “Possum” update appeared to put more importance on the geolocation [...]
Certainly keywords are an important part of every SEO strategy. Keywords help Google understand the relevance of your web page as it relates to the search query of users and Google uses those keywords to display relevant results to web searchers since Google can’t “read” web pages like humans. Because of this, we marketers incorporate [...]
The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete Meyers and Google’s Danny Sullivan), a search result that appears in the featured snippet will no [...]
You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it well, you’ll need to plan strategically and then track the right metrics after the launch. Here [...]
In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]
Their words, not mine. To be more specific, Google VP, Pandu Nayak went on to call a recent update to their search technology their "biggest leap forward in the past five years." They do this so rarely, as SEO's we are often surprised whenever Google makes an announcement about technology changes that affect their search [...]
