Search Engine Optimization From periscopeUP

How to Respond to Google Reviews

As a business owner, you've got a unique opportunity to use Google Reviews to interact with your customers. Whether you’re thanking a customer for their wonderful five star review, or acknowledging a customer who had a bad experience, Google Reviews are a critical piece of your business’ online presence.  In order to respond, you'll either [...]

By |2019-06-26T23:50:09+00:00June 26th, 2019|Blog, Google for Business, Google Local, Local SEO, Mobile SEO, Search Engine Optimization, SEO|Comments Off on How to Respond to Google Reviews

Google Is Testing Including Google Business Posts In Search Results

When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing event listings from various sites being promoted in Google Business listings. We’ve continued to advocate the [...]

By |2019-06-21T17:49:12+00:00June 21st, 2019|Blog, Google for Business, Google News And Updates, Local Search, Local SEO, Search Engine Optimization, SEO|Comments Off on Google Is Testing Including Google Business Posts In Search Results

The Importance Of Measuring Customer Acquisition Cost

Mary Meeker, sometimes referred to as “Queen of the Net”, started publishing an annual Internet trends report in 1995 while at Morgan Stanley. Today, she is a partner at venture capital firm Kleiner Perkins Caufield & Byers. The just-released 2019 Internet Trends report has a number of interesting takeaways. Among the insights is a graph [...]

By |2019-06-21T16:03:58+00:00June 21st, 2019|Blog, Search Engine Optimization, SEO|Comments Off on The Importance Of Measuring Customer Acquisition Cost

Moz Is Rolling Out Domain Authority 2.0

Moz has announced the development of Domain Authority 2.0, to be introduced in March 2019. Originally introduced around a decade ago by Moz, Domain Authority (DA) has become one of the most important metrics for SEO practitioners. Based on a 100-point scale (with 100 being the best), Domain Authority is a predictor of how well [...]

By |2019-04-10T22:06:54+00:00February 28th, 2019|Blog, News, Search Engine Optimization, SEO|Comments Off on Moz Is Rolling Out Domain Authority 2.0

Google Assistant Added To Google Maps

Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. This means that it’s available on Apple CarPlay and Android Auto and also other new car [...]

By |2019-04-03T21:15:06+00:00January 27th, 2019|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Optimization, SEO|Comments Off on Google Assistant Added To Google Maps

What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

In Summary: Re-optimizing for SEO is taking well performing content and improving it to perform even better in search results. You simply review which content is doing well and make improvements including metadata, content, keywords and relevance. You can even implement new keywords where appropriate. So you wrote a blog post, and it’s getting some [...]

By |2019-03-18T18:39:21+00:00December 6th, 2018|Blog, Content, Content Creation, Content Marketing, Search Engine Optimization, SEO|Comments Off on What Is Re-Optimizing For SEO? Keep Evergreen Content Looking Stellar

Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]

By |2018-11-27T19:42:43+00:00November 27th, 2018|Blog, Google News And Updates, Search Engine Optimization, SEO, SEO Audit, SEO Technical Audit, Technical Issues|Comments Off on Google Rolls Out Lighthouse Website Grader Tool for SEO, Accessibility, Performance and More

Raise Awareness And Drive Site Visits With Events

For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, we’ve also seen the consistent promotion of hyper-local events contribute to increases in local rankings for [...]

By |2019-01-24T18:46:56+00:00August 9th, 2018|Blog, Local SEO, Search Engine Optimization, SEO|Comments Off on Raise Awareness And Drive Site Visits With Events

12 Content Creation Hacks You Should Use Now

Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are too crunched for time to create content regularly? Or what if you don’t have any good [...]

By |2019-01-24T18:47:35+00:00June 15th, 2018|Blog, Content, Content Creation, Search Engine Optimization, SEO|Comments Off on 12 Content Creation Hacks You Should Use Now

SEO Driven Tips For 508 Compliance & Accessibility

A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, or technologies are designed and developed so that people with disabilities can use them. Compliance comes [...]

By |2018-06-04T18:52:20+00:00June 4th, 2018|Blog, Search Engine Optimization, SEO, Technical Issues|Comments Off on SEO Driven Tips For 508 Compliance & Accessibility