As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of the site that are directly related to user experience: SEO, performance, accessibility and best practices. How [...]
A known Google ranking factor the last 5 years, accessibility has grown significantly in importance over the last year. What is accessibility, and what does it mean to be 508 compliant? Web accessibility means that your website, tools, apps, or technologies are designed and developed so that people with disabilities can use them. Compliance comes [...]
With the General Data Privacy Regulation (GDPR) in effect as of May 25, 2018 there’s been a fair amount of press around this new regulation. GDPR gives European residents more control over how their personal data is collected and used online. Any company that conducts business within the EU must understand and comply with this [...]
The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]
Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]
Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]
You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]
Images are an important component of a webpage or blog post. They help illustrate the content, add color and interest to the page and also increase engagement. Studies have shown that Twitter posts with images receive 150% more retweets than those without, Facebook posts with images get 2.3 times the engagement of those without and [...]
Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]
Earlier this year periscopeUP’s SEO technical team started looking into server log files to help our clients with their technical SEO. The biggest issue we ran into was getting permission to access these files. The words “log file” tend to scare both business and technical people -- mainly because these files are stored on the [...]
