Search Engine Optimization From periscopeUP

Marketing During A Downturn: Doing More With Less

During uncertain times, marketing is often the first budget to get slashed. And right now throughout most industries, CMOs are being asked to do more (or at least, as much) with less -  meaning less staff and reduced budgets. A recent Gartner survey of 260 U.S. marketing executives reported that 76% expected a decrease in [...]

By |2020-06-25T15:40:40+00:00June 25th, 2020|Blog, Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Marketing During A Downturn: Doing More With Less

Directories At The Forefront In New Local SERP Display Results

Google has rolled out several local algorithm updates over the past several years. The 2014 “Pigeon” update gave a boost to local directory listings, prompting SEOs to focus on building accurate and comprehensive citations on a variety of general and industry-specific directory sites. The 2016 “Possum” update appeared to put more importance on the geolocation [...]

By |2020-03-04T20:36:32+00:00March 4th, 2020|Blog, Google News And Updates, Link Building, Local Search, Local SEO, Search Engine Optimization, SEO|Comments Off on Directories At The Forefront In New Local SERP Display Results

Why There Is More To SEO Than Just Keywords

Certainly keywords are an important part of every SEO strategy. Keywords help Google understand the relevance of your web page as it relates to the search query of users and Google uses those keywords to display relevant results to web searchers since Google can’t “read” web pages like humans. Because of this, we marketers incorporate [...]

By |2020-02-19T22:09:13+00:00February 19th, 2020|Blog, Content, Content Creation, Marketing Strategy, Search Engine Optimization, SEO, Technical Issues|Comments Off on Why There Is More To SEO Than Just Keywords

Farewell Position Zero!

The much-coveted featured snippet, often referred to as “position zero” still exists, but it is now essentially position #1 on the page. In a recent change that has been confirmed by Google (see below Twitter exchange between Moz’s Pete Meyers and Google’s Danny Sullivan), a search result that appears in the featured snippet will no [...]

By |2020-01-27T15:15:49+00:00January 27th, 2020|Blog, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Farewell Position Zero!

Five Tips For Running A Successful Online Store

You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it well, you’ll need to plan strategically and then track the right metrics after the launch. Here [...]

By |2020-01-22T19:43:56+00:00January 10th, 2020|Blog, Digital Marketing, Ecommerce, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Wordpress|Comments Off on Five Tips For Running A Successful Online Store

Digital Accessibility Compliance For Private Sector Organizations

In the United States, federal, state and local government websites must comply with Section 508 regulations, meaning that website content must be accessible to people with disabilities. At this time there are no ADA legal standards for the websites of private sector organizations, but that does not mean that companies will not be sued for [...]

By |2019-11-27T14:19:52+00:00November 20th, 2019|Blog, Digital Marketing, Google News And Updates, Search Engine Marketing, Search Engine Optimization, SEM, SEO, Technical Issues, Website Development|Comments Off on Digital Accessibility Compliance For Private Sector Organizations

“One of the Biggest Leaps Forward in the History of Search”

Their words, not mine. To be more specific, Google VP, Pandu Nayak went on to call a recent update to their search technology their "biggest leap forward in the past five years." They do this so rarely, as SEO's we are often surprised whenever Google makes an announcement about technology changes that affect their search [...]

By |2019-11-01T13:11:21+00:00November 1st, 2019|Blog, Google News And Updates, Mobile SEO, Search Engine Optimization, SEO|Comments Off on “One of the Biggest Leaps Forward in the History of Search”

Google Business Is Beta Testing A Products Feature

In 2018, Google introduced a Products and Services section for Google Business Listings. Since then, it has split the two – initially offering a Services section and more recently rolling out a beta version of the Products section. We started noticing “Products (beta)” in the Google Business Listing dashboard of some clients earlier this [...]

By |2019-10-17T19:02:29+00:00October 9th, 2019|Blog, Google for Business, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google Business Is Beta Testing A Products Feature

Google Introduces New Link Attributes

Back in the early days of search engine optimization, some overly opportunistic parties took advantage of then-current data showing a positive correlation between the number of backlinks and Google ranking. This gave rise to automated link building, link farms, links for sale and all sorts of other spammy scenarios and gave SEO, in general, a [...]

By |2019-10-30T23:49:15+00:00September 19th, 2019|Blog, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google Introduces New Link Attributes

How to Respond to Google Reviews

As a business owner, you've got a unique opportunity to use Google Reviews to interact with your customers. Whether you’re thanking a customer for their wonderful five star review, or acknowledging a customer who had a bad experience, Google Reviews are a critical piece of your business’ online presence.  In order to respond, you'll either [...]

By |2019-07-30T23:25:18+00:00June 26th, 2019|Blog, Google for Business, Google Local, Local SEO, Mobile SEO, Search Engine Optimization, SEO|Comments Off on How to Respond to Google Reviews