This year has taught us valuable lessons in the world of digital marketing. From GA4 implementation and Core Web Vitals to attribution models and the importance of content creation, periscopeUP's experts have gathered insights from the past year to ...
If you work from home or don’t have a brick-and-mortar store for customers to visit, you may not want your business address visible on your Google My Business listing. For security purposes, Google allows Service Area Business and Hybrid ...
Blogging is dead. At least the blogging that once dominated the online world and filled our feeds with personal stories, rants, and life updates. In today's digital age, that kind of content has been replaced by social media. But ...
Google Analytics compiles vast data on your website's user traffic and behavior and generates several reports and insights about the inner workings of your website. Data reporting capabilities are evolving almost every day, but with the amount of data ...
Websites need good content as often as humanly possible. Content fuels your entire SEO plan. Good content drives visitors to your website, improves search engine rankings, helps get more high-quality backlinks, and increases business growth. What if you are ...
Have you forgotten to optimize your 404 page? Are you still using an out-of-the box 404 template? Of course, no user likes arriving unexpectedly at a “Page Not Found”, but with a custom 404 page you’re more likely to ...
Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that ...
There’s a lot of debate about which online navigation tool is best, and Tom’s Guide recently published a detailed comparison of Apple Maps and Google Maps features and functionality if you are interested in further reading on this ...
You’ve heard the adage “the web is visual” and the emphasis that has to be placed on good photos and imagery. But unless you’re in SEO circles, you may not have heard that there are a lot of ...
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