Every brand should optimize their online presence for local SEO so that people can engage with you at multiple locations. Placing all your local information on the landing page, however, crams the home page and is counter-productive. It’s much better to optimize individual pages for efficient local search. This also lets you implement high yield [...]
When was the last time you checked your Google My Business profiles for accuracy? Well now it may be easier than ever to do. As reported by SEO Roundtable, Google just rolled out new business cards within some Google Maps listings that give businesses the opportunity to review and submit updates to their Google Business [...]
Google is gradually rolling out a search queries report for local businesses as part Google My Business Insights. This was originally reported by Search Engine Land in early July, and we now see queries for nearly half of our local business clients. To see if the this change has been rolled out for your business, [...]
For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, we’ve also seen the consistent promotion of hyper-local events contribute to increases in local rankings for [...]
Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]
periscopeUP makes you search friendly The Google Empire made another big step forward recently with the rollout of Google For Jobs. This innovation promises to improve job searching (or candidate-searching) which is great. It's also a fresh new local marketing opportunity especially for mid-sized businesses in small towns or suburbs. Let’s take a [...]
Extend your reach with periscopeUP So you want more traffic from a specific country for your website? Whether it's Denmark, China, France or the USA, here are some strategies that work. Domain Name Consider buying a country-specific domain to get a higher search engine rank for that country. Try using domain extensions like .us [...]
Where's the mouse? Should anyone advertise in the Yellow Pages (printed version) anymore? No. The answer is always "No," and the answer will be "No" for the foreseeable future. It should be obvious by now. If you're a local service provider, your prospects are looking for you online, using their desktop, smartphone, and [...]
Get search tactics that work with periscopeUP In today's SEO, more searchers - especially on mobile devices - look for local businesses. Focusing on local SEO can make it easier for customers to find your business and boost your conversion rates. Local ranking factors such as business name, phone number, address, and customer [...]
Get found more often with periscopeUP Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? As a digital marketing agency, we hear a version of these questions fairly frequently. A lot has changed with Google+ business listings over the years. At one time, Google+ [...]
