Local SEO From periscopeUP

Just Call Me!

There are plenty of actionable points on most websites - buttons and banners entreating visitors to Download, Sign Up, Subscribe, Join, Get Started, Learn More or just plain Contact. Websites with a cohesive digital marketing plan will track and monitor conversions from these calls to action. But there’s one very important CTA that we quite [...]

By |2019-08-28T13:42:46+00:00August 28th, 2019|Blog, Digital Marketing, Local Search, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Call Me!

How to Respond to Google Reviews

As a business owner, you've got a unique opportunity to use Google Reviews to interact with your customers. Whether you’re thanking a customer for their wonderful five star review, or acknowledging a customer who had a bad experience, Google Reviews are a critical piece of your business’ online presence.  In order to respond, you'll either [...]

By |2019-07-30T23:25:18+00:00June 26th, 2019|Blog, Google for Business, Google Local, Local SEO, Mobile SEO, Search Engine Optimization, SEO|Comments Off on How to Respond to Google Reviews

Google Is Testing Including Google Business Posts In Search Results

When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing event listings from various sites being promoted in Google Business listings. We’ve continued to advocate the [...]

By |2019-06-21T17:49:12+00:00June 21st, 2019|Blog, Google for Business, Google News And Updates, Local Search, Local SEO, Search Engine Optimization, SEO|Comments Off on Google Is Testing Including Google Business Posts In Search Results

How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? For several years, we heard a version of those questions fairly frequently. Then, in October 2018, Google announced that Google+ would gradually be phased out by August 2019. After a security breach was disclosed in December [...]

By |2019-04-12T10:24:42+00:00March 31st, 2019|Blog, Google for Business, Google Local, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|Comments Off on How To Leverage Your Google Business Listing To Amplify Your Brand And Improve Local Search Visibility

Google Assistant Added To Google Maps

Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. This means that it’s available on Apple CarPlay and Android Auto and also other new car [...]

By |2019-04-03T21:15:06+00:00January 27th, 2019|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Optimization, SEO|Comments Off on Google Assistant Added To Google Maps

Get The Full Benefit From Local SEO

Every brand should optimize their online presence for local SEO so that people can engage with you at multiple locations. Placing all your local information on the landing page, however, crams the home page and is counter-productive. It’s much better to optimize individual pages for efficient local search. This also lets you implement high yield [...]

By |2019-01-27T20:22:18+00:00November 8th, 2018|Blog, Local SEO, SEO|Comments Off on Get The Full Benefit From Local SEO

Google Introduces New Google My Business Cards Within Google Maps

When was the last time you checked your Google My Business profiles for accuracy? Well now it may be easier than ever to do. As reported by SEO Roundtable, Google just rolled out new business cards within some Google Maps listings that give businesses the opportunity to review and submit updates to their Google Business [...]

By |2018-10-30T18:59:54+00:00October 23rd, 2018|Google for Business, Google Local, Google News And Updates, Local SEO|Comments Off on Google Introduces New Google My Business Cards Within Google Maps

Search Queries Added To Google My Business Insights

Google is gradually rolling out a search queries report for local businesses as part Google My Business Insights. This was originally reported by Search Engine Land in early July, and we now see queries for nearly half of our local business clients. To see if the this change has been rolled out for your business, [...]

By |2018-08-29T14:31:02+00:00August 28th, 2018|Blog, Google for Business, Google Local, Google News And Updates, Local Search, Local SEO, News|Comments Off on Search Queries Added To Google My Business Insights

Raise Awareness And Drive Site Visits With Events

For local or regional businesses, hosting community-based events or activities can be beneficial for reaching new audiences. Additionally, the online promotion of these events can be a vehicle to raise awareness and increase site visits. As an added benefit, we’ve also seen the consistent promotion of hyper-local events contribute to increases in local rankings for [...]

By |2019-01-24T18:46:56+00:00August 9th, 2018|Blog, Local SEO, Search Engine Optimization, SEO|Comments Off on Raise Awareness And Drive Site Visits With Events

How Google Voice Search Affects SEO & SERPs

Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]

By |2017-12-27T19:53:48+00:00August 9th, 2017|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How Google Voice Search Affects SEO & SERPs