If you have a business website that you want customers to find, there's no denying that you should invest in SEO. The problem is, SEO can feel complicated if you're not in digital marketing (and sometimes even if you ...
The saying "a picture is worth 1,000 words" has held up for many years, and it's true for digital marketing too. Images enhance user experience, improve engagement, and increase time on page. They also often explain things better than ...
If you experience a sudden drop in organic traffic, don't resort to panic right away. It can be a distressing situation, sure, but understanding the cause(s) and taking prompt action can help you recover quickly. Here’s a step-by-step guide ...
Do you have an SEO keyword strategy? The statistics vary, but industry data shows that most American small businesses (somewhere between 57-70%) don't. If you're reading this article, you likely understand the benefits, but if you're not working with ...
Some business owners work from home or don't have a physical location for customers to visit. If that's you, you may not want your business address visible on your Google Business Profile (formerly Google My Business) or Google Maps ...
You're a local business. You're aware of local SEO, and you know you should be ranking on search engines for relevant local terms, but you're not. And you're not sure what to do to start ranking. If you haven't ...
Looking to boost your business's online presence? You've likely heard that SEO can help you attract more organic search traffic. But SEO can be a complicated puzzle, often with too many pieces that just don't seem to fit the ...
Your Google Business Profile (a.k.a GBP, and formerly Google My Business) is often the first impression potential customers have of your business. They read your reviews. They look through your photos. They get directions to you. And when they're ...
If I would have told you five years ago to optimize your website for Bing search, you probably would have scoffed at me. (Maybe you still will.) After all, you “Google it”… You don’t “Bing it,” or “Yahoo it.” ...
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