Google Analytics Audit Services2021-11-16T17:14:21+00:00

Google Analytics Audit Services

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Get confirmation of the accuracy of the data you’re using to make important business decisions.

Google Analytics Audit Services

Data is at the core of the most successful marketing strategies. Restore your confidence in your data with a Google Analytics audit.

The data from your Google Analytics account is used in some of your most important business decisions, but unfortunately there are many issues that can break or distort the data collection of your website traffic. Some websites have analytics installed with an incorrect configuration, so key business decisions are based on faulty data. In other cases, the Google Analytics profile may have been initially set-up accurately but later experiences tracking issues as a result of edits and updates made to the website.

Image of computer screen showing Google Analytics as part of a Google Analytics audit.
Manager reviewing digital marketing charts on a tablet

Get the most out of your data tracking

Our Google Analytics Audit Service team will provide a comprehensive report identifying any areas of analytics weakness or malfunction. We’ll start with an in-depth assessment of your website’s data collection accuracy.

  • More phone calls.
  • More form submissions.
  • More reliable data.
  • More online purchases.

Here are some specific areas our team will review and address:

  • Check Google Analytics configuration to ensure it is fully tracking from search to sale.

  • Confirm latest tracking codes are installed and integrated.

  • Verify tracking accuracy.

  • Confirm Google Analytics is fully updated. This must be done after new content is added to the site, when edits are made or when any new component, such as a shopping cart, is added.

  • Check that Google Analytics eCommerce revenue data matches up to the CRM or POS system.

  • Uncover opportunities in overlooked data.

In addition to checking the veracity of your data, we will also advise on how to properly configure your Google Analytics account to get insight into new opportunities.

Here is a detailed summary of how our Google Analytics audit works:

  • Step 1: You tell us about your business. As a first step, we will interview you to better understand your business. We will send you a form with business questions and have a kickoff call to ask you more detailed information about your tracking and marketing goals.

  • Step 2: We audit your instance of Google Analytics. We don’t just dig into your Google Analytics  account, we also scrutinize your website to determine if the tracking and reporting tools are fully supporting your marketing efforts. For example, we will ask:

    • How is your eCommerce revenue being tracked? Is cross domain tracking necessary?
    • Is tracking code added correctly in the right location to all pages?
    • Are profiles and settings set up correctly?
    • Are filters and segments being used properly?
    • Is your account correctly linked to Adwords? And Google Search Console?
    • Is internal traffic coming from your company’s IP addresses being filtered out?
    • What site structure or technical issues are preventing accurate data capture?
    • Are UTM tags being used correctly to track online marketing efforts?
  • Step 3: We configure Google Analytics. After your approval only, we make all the necessary changes to your account to ensure it is capturing the data that you need and that it is capturing it accurately.

  • Step 4: We set up reporting. When our Google Analytics audit is finished, we ensure you have the tools and dashboards you need to easily access reliable, actionable data. Additionally, we apply our expertise as digital marketers to identify opportunities for you to get more leads and sales from your website.

  • Step 5: We provide Google Analytics training. We believe that you’ll be able to better leverage your data if you understand how it is being collected. We provide your team with basic instructions on how to access your data and how to make basic changes to your Google Analytics profile.

Performing a Google Analytics audit periodically is very prudent considering every Google Analytics implementation experiences challenges at some point. Even a small change made to your website can impact data tracking. Each member of periscopeUP’s Google Analytics Audit Services team is trained and certified. Our manual assessment of your website’s data collection accuracy and Google Analytics account configuration is customized to meet the specific needs of your business. Want to have more confidence in your data?

We can provide digital marketing expertise that contributes to top-line revenue growth at a fraction of the cost of hiring a full-time employee. Call us at 443.475.0787 or fill out the form below for a free consultation.


Increased Engagement

Google Analytics audits provide up-to-date user metrics that may be leveraged to optimize user experience.

Higher Conversion Rates

Google Analytics audits ensure you have accurate data in order to manage campaigns effectively for increased leads and sales.

Improved ROI

Google Analytics audits ensure you have the right data that you need, when you need it to develop and execute winning strategies.

Related Services


Google Analytics Audit Case Study – Financial Services Website

In mid-2016, periscopeUP conducted a Google Analytics audit for a nationwide financial services firm. The client was concerned about the difference in the number of leads measured by their internal system and the number reported by Google Analytics. The positive results shown in the graph below illustrate how a Google Analytics audit can improve confidence in making business decisions based on data and ultimately translate to improvements in site performance.

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