Note: This post accompanies our free online course: Effective Use Of Google Analytics. Sign up here to learn how to use Google Analytics to get more leads and sales from a website.

It’s not enough to just put Google Analytics Tracking code on your site. It needs to be configured for you to collect the information you need to make good marketing decisions. Here’s the checklist we use at periscopeUP to ensure GA is configured properly.

Download this checklist as a printable PDF.

The links below will take you to Google’s help documentation.

Setup

Settings

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