The new year brings fresh opportunities and potential, but when you start the year with many goals, it can be challenging to decide which aspects of your business should get attention to reach the next level of success. So ...
This year has taught us valuable lessons in the world of digital marketing. From GA4 implementation and Core Web Vitals to attribution models and the importance of content creation, periscopeUP's experts have gathered insights from the past year to ...
Google Analytics compiles vast data on your website's user traffic and behavior and generates several reports and insights about the inner workings of your website. Data reporting capabilities are evolving almost every day, but with the amount of data ...
"Yes we all know, Google Analytics is free, easy to implement, and an important step in understanding what's happening on my website. I know I'm making some sales because I am shipping products! But what about the data? ...
The amount of data that is collected and stored in Google Analytics can be overwhelming. If your organization is struggling to really get value from this tool, then you might consider setting up a Google Analytics dashboard. A ...
If you are in the habit of looking at your Google Analytics data in aggregate, really all you are likely doing is watching trends and counting conversions. But, there’s so much more to be gleaned from this data. By ...
As a small business owner that relies on foot traffic for your business, you may wonder if your website is really doing anything for you. Sure, you understand in general that a website is important—if nothing else because you’ll ...
If you run a local business, it’s possible you haven't paid much attention to Google Analytics, the free tool that measures your website traffic and gives you insights into the actions people take on your site. Most small business ...
You’ve built a successful local retail business with steady foot traffic. You’re looking for a way to take your business to that proverbial next level and e-commerce seems like the best way to go. You’ve got a website up, ...
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