Google Analytics From periscopeUP

Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Recent data compiled by Databox of the most-tracked metrics of over 50,000 Google Analytics users revealed that Google Analytics is most often called upon to: Measure and track visitor growth and online conversions. Determine how long visitors are staying on the site. What visitors are viewing. This is critical information, but Google Analytics is capable [...]

By | 2018-04-26T18:36:42+00:00 April 26th, 2018|Blog, Content Marketing, Google Analytics, Marketing Strategy|Comments Off on Google Analytics Unleashed… The Right Data For Value Packed Marketing Analysis

Website Relaunch? Avoid These Top 5 SEO Mishaps

Here at periscopeUP we've been brought in before, during, and after a website relaunch. Motives for relaunching are usually re-branding or a desire for a more modern look. No matter the reason or the timing, there are SEO mishaps that can cause your relaunch to be a bust. Let’s take look at what happens most [...]

By | 2018-04-19T19:13:09+00:00 April 19th, 2018|Blog, Google Analytics, Google Search Console, Search Engine Optimization, Technical Audit, Technical Issues, Website Development|Comments Off on Website Relaunch? Avoid These Top 5 SEO Mishaps

Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]

By | 2018-04-19T19:30:59+00:00 April 11th, 2018|Blog, Google Analytics, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Maximize for Conversions Bidding Strategy for Google Ad Grants

As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has finally given Google Ad Grant managers the opportunity to be a little more competitive with non [...]

By | 2018-04-06T17:13:01+00:00 March 1st, 2018|Blog, Google AdWords, Google Analytics, Pay Per Click|Comments Off on Maximize for Conversions Bidding Strategy for Google Ad Grants

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By | 2018-02-21T14:41:32+00:00 January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions

The Case For Multi-Channel Attribution Modeling

periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with the abundance of digital channels marketers contemplate today. I'm sympathetic toward modern marketing leadership. They are responsible [...]

By | 2017-12-27T19:53:47+00:00 September 13th, 2017|Blog, Google AdWords, Google Analytics, Marketing Strategy, Pay Per Click, PPC|Comments Off on The Case For Multi-Channel Attribution Modeling

How To Capture Country Specific Web Traffic

Extend your reach with periscopeUP So you want more traffic from a specific country for your website? Whether it's Denmark, China, France or the USA, here are some strategies that work. Domain Name Consider buying a country-specific domain to get a higher search engine rank for that country. Try using domain extensions like .us [...]

PPC Tracking Problem Solved Using Google Search Console

Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer what’s going on with their website. If you’re running a paid search campaign, PPC platforms like [...]

By | 2017-12-27T19:53:53+00:00 February 10th, 2017|Blog, Google AdWords, Google Analytics, Google Search Console, PPC|Comments Off on PPC Tracking Problem Solved Using Google Search Console

User Intent SEO – Unlearn What You Have Learned

User intent will be driving search engine results more than ever this year. What is user intent SEO? Basically, it’s tailoring your content to respond exactly to what the user is looking for instead of optimizing for a  keyword (KW). Does this mean keywords don’t matter? Of course not - but in the new age [...]

By | 2017-12-27T19:53:54+00:00 January 4th, 2017|Blog, Content, Content Creation, Google Analytics, Google News And Updates, Search Engine Optimization, SEO|Comments Off on User Intent SEO – Unlearn What You Have Learned

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]