The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes even beyond that. How you implement them on your website can have a significant effect--for better [...]
As a small business owner that relies on foot traffic for your business, you may wonder if your website is really doing anything for you. Sure, you understand in general that a website is important—if nothing else because you’ll look out of step with the times without one. But since you don’t have an e-commerce [...]
If you run a local business, it’s possible you haven't paid much attention to Google Analytics, the free tool that measures your website traffic and gives you insights into the actions people take on your site. Most small business owners have to wear a number of different hats and when your business isn’t built on [...]
It’s hard work getting a visitor to your website. Whether they come via organic search, in response to an email campaign or by a paid advertisement, it takes some real strategy and effort to get them there. But those are just the first steps. Most people need to be exposed to a product or service [...]
There’s a perception that social media exists only for B2C companies. It’s an understandable perception, but it’s not true, and the owners of B2B companies that buy into it turn perception into reality. There’s no reason to leave the landscape of social media only to the sellers of consumer products. When you do B2B social [...]
You’re satisfied with the job your website has done in raising the profile of your business and now you’ve decided to take the next step and start taking orders online. That’s a natural next step, but to do it well, you’ll need to plan strategically and then track the right metrics after the launch. Here [...]
One of the key strategies of effective digital marketing has worked its way into American political discourse as we move into the election year of 2020. The tactic and the buzzword is “micro-targeting” and Google recently announced it would ban the use of this sort of audience segmentation for political advertising. The decision caused a [...]
Your small business has its website up and running and you’ve got a plan in place to produce consistent content. This is great and has positioned you to rank well in SEO. But your efforts will still be for naught if you fail to execute good technical SEO. Technical SEO is basically everything about [...]
You’ve built a successful local retail business with steady foot traffic. You’re looking for a way to take your business to that proverbial next level and e-commerce seems like the best way to go. You’ve got a website up, but it was more for the sake of providing an online presence and credibility than it [...]
“Hello. I’m listening” That was the way fictional 1990s TV radio psychiatry host Frasier Crane opened his talk show when someone called in to talk about a problem. And in our age of social media and consumer demand for increased responsiveness, it’s the mindset that companies need to cultivate if they’re going to reap the [...]
