About Dan Flaherty

Digital Development Associate, Outreach Coordinator and Published Author. Owner of TheSportsNotebook.com and author of Great 1980s Sports Moments. Writes about content development, keyword research and outreach strategies. Enjoys following and writing about sports.

SEO Blog From periscopeUP

Social Media Listening: What It Is And How It Can Work For You

“Hello. I’m listening” That was the way fictional 1990s TV radio psychiatry host Frasier Crane opened his talk show when someone called in to talk about a problem. And in our age of social media and consumer demand for increased responsiveness, it’s the mindset that companies need to cultivate if they’re going to reap the [...]

By |2019-09-16T20:16:38+00:00September 16th, 2019|Blog, Digital Marketing, Marketing Strategy, Social Media, Social Media Marketing|Comments Off on Social Media Listening: What It Is And How It Can Work For You

Content Advice For Small Business Owners: The Quality Versus Quantity Debate

You may be a busy small business owner who has a website, and you understand that content is important, but you just aren’t sure how to proceed because you simply don’t have the time. Your business isn’t big enough to have a full-time content manager, although there are a couple of people on staff who [...]

By |2019-08-30T19:25:49+00:00August 26th, 2019|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Advice For Small Business Owners: The Quality Versus Quantity Debate

Customer Relationship Management: Changing How Business Gets Done

Customer relationship management (CRM) tools are the fastest growing area of business software and there’s no sign of a letup. Systems like SalesForce and HubSpot are just the most notable examples of this trend and they’re changing the game in how businesses relate to their customers. The new landscape is one that offers both [...]

By |2019-07-30T23:05:14+00:00June 23rd, 2019|Blog, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Customer Relationship Management: Changing How Business Gets Done

Content Marketing Can Build Brand Loyalty

How do you get them to fall in love with you? You own or work in marketing at a small-to-medium sized e-commerce company, and you know all too well the challenges that business realities pose for you. You can’t solely compete on price, because a larger company could swoop in and take the advantage away [...]

By |2019-02-28T13:43:42+00:00February 21st, 2019|Blog, Content Marketing|Comments Off on Content Marketing Can Build Brand Loyalty

Keeping Your Site Clean – Fix 404 Errors

Your organic SEO efforts have paid off. A user has been enticed by your link in Google’s search results. They click...and instead of going to the content that attracted them, they get a big “404 Error-Page Not Found” headline staring them in the face. The user clicks the back button and moves on with their [...]

By |2019-02-16T13:02:33+00:00December 13th, 2018|Blog, SEO Technical Audit, Technical Issues, Wordpress Maintenance|Comments Off on Keeping Your Site Clean – Fix 404 Errors

Get Started With Google Analytics & Propel Your Brand Forward

You’re a local business owner that has developed a steady customer base the old-fashioned way—networking, billboards, etc. You also know the Internet has drastically changed the game and shows no signs of stopping. Making concessions to the modern era, you put up a website. Now you hear many theories about what needs to happen from [...]

By |2019-02-16T13:02:54+00:00October 4th, 2018|Blog, Google Analytics, Marketing Strategy|Comments Off on Get Started With Google Analytics & Propel Your Brand Forward

What Determines Effective Content Marketing?

Studies show that content marketing costs 62 percent less than traditional marketing. But before you focus immediately on the cost savings, it’s important to understand what exactly it is you’re doing and how to measure success. The definition of content marketing is pretty simple—it’s using created content to increase brand awareness. Blogs, videos, social media [...]

By |2019-01-24T18:47:05+00:00August 2nd, 2018|Blog, Content, Content Creation, Content Marketing|Comments Off on What Determines Effective Content Marketing?

Assorted Goodies – SEO Advice & More

The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]

By |2018-05-24T18:47:49+00:00May 24th, 2018|Blog, Content, Content Creation, Mobile SEO, Search Engine Optimization, SEO|Comments Off on Assorted Goodies – SEO Advice & More

Repurposing Content The Right Way

We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online.  If you’ve been dutifully attentive to your website, you likely have a nice archive [...]

By |2018-05-02T14:10:59+00:00April 5th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO, Social Media|Comments Off on Repurposing Content The Right Way

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By |2018-06-20T00:45:01+00:00January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions