About Dan Flaherty

Digital Development Associate, Outreach Coordinator and Published Author. Owner of TheSportsNotebook.com and author of Great 1980s Sports Moments. Writes about content development, keyword research and outreach strategies. Enjoys following and writing about sports.

SEO Blog From periscopeUP

Keeping Your Site Clean – Fix 404 Errors

Your organic SEO efforts have paid off. A user has been enticed by your link in Google’s search results. They click...and instead of going to the content that attracted them, they get a big “404 Error-Page Not Found” headline staring them in the face. The user clicks the back button and moves on with their [...]

By |2018-12-13T21:06:29+00:00December 13th, 2018|Blog, Technical Issues|Comments Off on Keeping Your Site Clean – Fix 404 Errors

Get Started With Google Analytics & Propel Your Brand Forward

You’re a local business owner that has developed a steady customer base the old-fashioned way—networking, billboards, etc. You also know the Internet has drastically changed the game and shows no signs of stopping. Making concessions to the modern era, you put up a website. Now you hear many theories about what needs to happen from [...]

By |2018-10-29T14:31:50+00:00October 4th, 2018|Blog, Google Analytics|Comments Off on Get Started With Google Analytics & Propel Your Brand Forward

What Determines Effective Content Marketing?

Studies show that content marketing costs 62 percent less than traditional marketing. But before you focus immediately on the cost savings, it’s important to understand what exactly it is you’re doing and how to measure success. The definition of content marketing is pretty simple—it’s using created content to increase brand awareness. Blogs, videos, social media [...]

By |2018-09-27T14:03:35+00:00August 2nd, 2018|Blog, Content Marketing|Comments Off on What Determines Effective Content Marketing?

Assorted Goodies – SEO Advice & More

The other day we asked the periscopeUP team to comment on relevant SEO issues they frequently encounter. Here's what they came up with. It might not be as good as chocolate, but it's sugar free. Browse, skim and pick what works for you. Want to know more about SEO best practices? Give us a call at [...]

By |2018-05-24T18:47:49+00:00May 24th, 2018|Blog, Content, Content Creation, Mobile SEO, Search Engine Optimization, SEO|Comments Off on Assorted Goodies – SEO Advice & More

Repurposing Content The Right Way

We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online.  If you’ve been dutifully attentive to your website, you likely have a nice archive [...]

By |2018-05-02T14:10:59+00:00April 5th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO, Social Media|Comments Off on Repurposing Content The Right Way

Transform Visitor Clicks Into Conversions

Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a precious few seconds (if that) to make that visit count towards your business goals. What needs [...]

By |2018-06-20T00:45:01+00:00January 31st, 2018|Blog, Google Analytics, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO, SEO Audit, SEO Technical Audit, Technical Audit, Technical Issues|Comments Off on Transform Visitor Clicks Into Conversions

Structured Data Improves How Google Sees You

The key to any good relationship is effective communication. That’s as true in the world of SEO as it is in our interpersonal relationships. If you’re a local business trying to rank well for search, the use of structured data is an important way to communicate with Google. Is your site technically solid? Call us and [...]

By |2017-12-27T19:53:47+00:00October 19th, 2017|Blog, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Structured Data Improves How Google Sees You

Google For Jobs Will Boost Local Business Marketing

periscopeUP makes you search friendly The Google Empire made another big step forward recently with the rollout of Google For Jobs. This innovation promises to improve job searching (or candidate-searching) which is great. It's also a fresh new local marketing opportunity especially for mid-sized businesses in small towns or suburbs. Let’s take a [...]

By |2018-03-07T19:29:43+00:00June 21st, 2017|Blog, Google for Business, Google Local, Google News And Updates, Local SEO, News|Comments Off on Google For Jobs Will Boost Local Business Marketing

Content Marketing & The Sales Funnel

You have a website that’s getting good traffic but isn’t producing conversions. If that describes your problem, one fix is a more strategic content plan aligned with a classic marketing funnel. Need a website audit? Call us at (443) 475-0787 or Contact Us online. Sales funnels can be described in a number of different ways, [...]

By |2017-12-27T19:53:52+00:00April 26th, 2017|Blog, Content, Content Creation, Content Marketing, Email Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Marketing & The Sales Funnel

Focused Content Marketing Provides Results & Insight

perscopeUP boosts your marketing ROI One of the most common mistakes in e-commerce and content marketing is trying to do too much at once. Whether it’s a PPC campaign that includes every possible keyword or a content strategy that’s less strategy and more throwing everything against a wall - it all leads to [...]

By |2017-12-27T19:53:53+00:00March 9th, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Focused Content Marketing Provides Results & Insight