Social Media From periscopeUP

Repurposing Content The Right Way

We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 or Contact Us online.  If you’ve been dutifully attentive to your website, you likely have a nice archive [...]

By | 2018-05-02T14:10:59+00:00 April 5th, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, SEO, Social Media|Comments Off on Repurposing Content The Right Way

Should I Outsource My Blog?

You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must do no matter what: bring value and be consistent. How does this fit into your decision [...]

By | 2018-03-22T19:37:04+00:00 March 22nd, 2018|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Search Engine Optimization, SEO, Social Media, Social Media Advertising|Comments Off on Should I Outsource My Blog?

Social Media Hacks – Posting Frequency, Timing & Hashtags

Want to increase traffic to your website via social media? Check out these 3 hacks into websites that know. Later we'll provide some of our own tips. How do they do it? Get a competitor social media campaign analysis. Call (443) 475-07787 or Contact Us online. How Often Should I Post On Social Media? Daily? Weekly? Five or [...]

By | 2017-12-27T19:53:47+00:00 November 9th, 2017|Blog, Marketing Strategy, Social Media, Social Media Advertising, Social Media Marketing|Comments Off on Social Media Hacks – Posting Frequency, Timing & Hashtags

5 Tips For Finding Influencers To Talk About Your Brand

As digital marketers, we work hard to create effective, high-quality content because it has an impact on why and how buyers make decisions. The challenge is that online buyers are more savvy these days and don’t want to be “sold” to. That’s why a social mention or a link from a trusted voice can surpass [...]

By | 2017-12-27T19:53:47+00:00 October 5th, 2017|Blog, Content Marketing, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, Social Media|Comments Off on 5 Tips For Finding Influencers To Talk About Your Brand

PR Tools Get You More Digital Media Coverage

Get more site traction with periscopeUP I’ve heard it time and again from my clients, “Some of the best sales leads we’ve gotten are thanks to an online magazine article”. A link from a relevant, high-quality magazine, newspaper, or blog can be a direct line to target audiences and helps build your [...]

By | 2018-03-07T19:31:08+00:00 April 19th, 2017|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM, Social Media, Social Media Marketing|Comments Off on PR Tools Get You More Digital Media Coverage

Your Game Plan For Effective Local SEO

Get search tactics that work with periscopeUP In today's SEO, more searchers - especially on mobile devices - look for local businesses. Focusing on local SEO can make it easier for customers to find your business and boost your conversion rates. Local ranking factors such as business name, phone number, address, and customer [...]

Leverage Google+ To Amplify Your Brand And Improve Local Search Visibility

Get found more often with periscopeUP Is Google+ still worth it? Do I still need a Google Plus listing? Is Google Plus going away? As a digital marketing agency, we hear a version of these questions fairly frequently. A lot has changed with Google+ business listings over the years. At one time, Google+ [...]

By | 2017-12-27T19:53:53+00:00 March 22nd, 2017|Blog, Content Marketing, Google for Business, Google Local, Local SEO, Marketing Strategy, Search Engine Marketing, Social Media, Social Media Marketing|Comments Off on Leverage Google+ To Amplify Your Brand And Improve Local Search Visibility

Measuring Customer Acquisition Costs from Social Media

Do you know how much it costs your company to acquire a social media follower? In this post we’ll share a simple formula to calculate cost. Social media followers represent potential customers, but in our rush to build up our followings, few marketers take the time to understand their ROI. By measuring the customer acquisition [...]

By | 2017-12-27T19:54:02+00:00 July 1st, 2014|Blog, Social Media|Comments Off on Measuring Customer Acquisition Costs from Social Media

Preparing for the Google Freshness Update

Google will soon be updating their algorithm to reward fresh content. If you manage a lead generating or ecommerce website and want to maximize positive and minimize negative impact on your website’s leads and sales, you may want to be proactive and update your SEO strategy before the release, to give Freshness what it wants. [...]

By | 2017-12-27T19:54:04+00:00 November 18th, 2011|Blog, Link Building, SEO, Social Media|Comments Off on Preparing for the Google Freshness Update

Launching A Website

A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the [...]

By | 2017-12-27T19:54:05+00:00 November 8th, 2010|Blog, SEO, Social Media|Comments Off on Launching A Website