The web is a visual place and proper use of imagery matters. The written word, no matter how informative and prosaic it may be, won’t get significant traction without a good visual presentation. But the value of images goes even beyond that. How you implement them on your website can have a significant effect--for better [...]
Despite often being a source of frustration to users, CAPTCHA has long been the “golden standard” to keep website form submissions relatively spam-free. Now, some privacy advocates are questioning whether CAPTCHA is still the best option. A Brief History of CAPTCHA CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”. [...]
Homepage sliders and all their variations (carousels, rotating offers, parallax scrolling backgrounds and banners) are widely employed by website designers, loved by clients and pretty much universally hated by SEOs. Tons of hard data exists tying homepage sliders to negative performance and usability, but this design element is clearly not going away. So, what gives? [...]
You’ve built a successful local retail business with steady foot traffic. You’re looking for a way to take your business to that proverbial next level and e-commerce seems like the best way to go. You’ve got a website up, but it was more for the sake of providing an online presence and credibility than it [...]
We have clients that come to us on a daily basis asking why their Google PageSpeed Insights score is not higher. Some want to know how they can achieve a score of 100. Page speed tools attempt to give a score to a website, which is independent of the ranking process on Google or other [...]
This was the my first WordCamp ever. As a developer, I found WordCamp Denver 2016 to be great in some areas and lacking in others. For the coder, there were a number of highly informative talks about tips, tricks, and coding ideas. The rest of the sessions revolved around business and marketing strategy and how [...]
Even though this article is geared towards a more technically versed audience, there’s still plenty to learn for any business when it comes to WordPress SEO. These little tidbits come from years of study, trial and error. Here’s what we find works best for our clients. Don’t tell anyone though, OK? The WordPress CMS is [...]
We’ve seen a few changes lately with Google Shopping ads that may compel a website to have to pay to regain lost traffic on brand searches. Here are two recent brand searches for the website, ConantCollection.com. ConantCollection.com sells products through distributors who are bidding on their brand terms, but Google has recently put image based [...]
A client recently asked us what we recommend when launching a website. From an SEO standpoint, we at periscopeUP do a LOT to ensure the search engines are properly indexing a site, including quality control on the site using our SEO checklist, and webdesign checklist, submitting the site, XML sitemaps, webmaster accounts, and redirecting the [...]
Do SERP Rankings Drop After A Website Outage ? Oh yes, they do. We’ve learned the hard way that if your site gets hit by a virus, the search engines will penalize you. On a few occasions recently, we’ve seen our clients websites hosted by major providers get hit and go down. We notice it [...]
