About Paul Mancini

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So far Paul Mancini has created 8 blog entries.

SEO Blog From periscopeUP

How To Use The AdWords Search Query Report

PPC Ninja Wanna-bee says, "I've been running my PPC account for 4 years. I've pretty much perfected it. I have a low CPC, a good CTR, and I'm generating leads. It's been in set it and forget it mode for awhile now. It's perfect, what more can I do with this thing?" PPC Hacker responds, [...]

By | 2018-05-10T18:28:21+00:00 May 10th, 2018|Blog, Pay Per Click, PPC|Comments Off on How To Use The AdWords Search Query Report

Maximize for Conversions Bidding Strategy for Google Ad Grants

As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has finally given Google Ad Grant managers the opportunity to be a little more competitive with non [...]

By | 2018-04-06T17:13:01+00:00 March 1st, 2018|Blog, Google AdWords, Google Analytics, Pay Per Click|Comments Off on Maximize for Conversions Bidding Strategy for Google Ad Grants

To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

Should you bid on branded terms? As with all your digital marketing strategy, the answer is -- yup you guessed right -- 'it depends'. Recently we experienced a client insisting on not using PPC spend on branded traffic. "I need leads and would rather spend more money with a higher CPL/CPA than low cost brand [...]

By | 2017-12-27T19:53:46+00:00 November 29th, 2017|Blog, Pay Per Click, PPC|Comments Off on To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

How Google Voice Search Affects SEO & SERPs

Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]

By | 2017-12-27T19:53:48+00:00 August 9th, 2017|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How Google Voice Search Affects SEO & SERPs

When Is It Time For A PPC Audit (Part 2)?

Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ad is a great way to earn good quality scores. Also a landing page that precisely represents [...]

By | 2017-12-27T19:53:52+00:00 May 24th, 2017|Blog, Google AdWords, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 2)?

When Is It Time For A PPC Audit (Part 1)?

Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with an AdWords account. So let’s set [...]

By | 2017-12-27T19:53:53+00:00 March 31st, 2017|Blog, Google AdWords, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 1)?

PPC Tracking Problem Solved Using Google Search Console

Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer what’s going on with their website. If you’re running a paid search campaign, PPC platforms like [...]

By | 2017-12-27T19:53:53+00:00 February 10th, 2017|Blog, Google AdWords, Google Analytics, Google Search Console, PPC|Comments Off on PPC Tracking Problem Solved Using Google Search Console

How To Increase Landing Page Conversion Rate – Giving Our Secrets Away!

A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the movie to end, we then start backfilling the story to get to that ending."  This method [...]

By | 2018-01-29T18:12:17+00:00 November 16th, 2016|Blog, Content, Content Creation, Content Marketing, PPC, Search Engine Marketing, SEM|Comments Off on How To Increase Landing Page Conversion Rate – Giving Our Secrets Away!