About Paul Mancini

In-house expert for PPC, Shopping Ads, Analytics, and Google Tag Manager. Writes about AdWords, Bing Ads, landing page optimization, and Google Grants. Enjoys harmonizing disparate truths.

SEO Blog From periscopeUP

Google Tag Manager Fix for AMP-Enabled Pages on Your Hubspot Blog

You’re using Hubspot. You’ve got your blog installed. You love using Google Tag Manager. And now you’ve just discovered that you’re AMP pageviews are not showing up in Google Analytics. Wait… what!? You’ve looked for a work-around. You’ve contacted Hubspot support. You even thought Simo would have a simple solution. What’s the problem? See below… [...]

By |2019-04-26T17:49:32+00:00April 26th, 2019|Blog, Technical Issues|Comments Off on Google Tag Manager Fix for AMP-Enabled Pages on Your Hubspot Blog

In Google Analytics Do We See Numbers or a Story?

If you spend anytime analyzing data, exporting it to Excel, and adding formulas to get totals, you find quickly that certain Analytics metrics that appear to be a total at the top of a column are not a total at all. Wait, what?   Find the Story Behind the Analytics Stats Some of these labels [...]

By |2019-02-16T13:01:35+00:00December 20th, 2018|Blog, Google Analytics, Marketing Strategy|Comments Off on In Google Analytics Do We See Numbers or a Story?

How to Track a Conversion When There Is No “Thank You” Page

Tracking conversions is a critical piece to proving the value of your online marketing services. Google Analytics is the de facto standard at this point in time for tracking and being able to analyze the results of services being provided. Many Google Analytics users are deploying their GA tag through Google Tag Manager. What happens [...]

By |2019-01-27T20:33:16+00:00September 28th, 2018|Blog, Google Analytics, Google Tag Manager|Comments Off on How to Track a Conversion When There Is No “Thank You” Page

Getting Small Business Clients To Understand Digital Marketing

At what point does your client graduate from their online marketing training? As data analysts, marketing geniuses, SEO monsters, PPC rockstars... how do we finally convince our client to put the trust token in our hands? I'm not talking about the marketing director who understands how to stay in their lane nor the senior marketing [...]

By |2018-07-23T20:43:45+00:00July 23rd, 2018|Blog, Marketing Strategy|Comments Off on Getting Small Business Clients To Understand Digital Marketing

How To Use The Google Ads Search Query Report

PPC Ninja Wanna-bee says, "I've been running my PPC account for 4 years. I've pretty much perfected it. I have a low CPC, a good CTR, and I'm generating leads. It's been in set it and forget it mode for awhile now. It's perfect, what more can I do with this thing?" PPC Hacker responds, [...]

By |2019-04-30T20:51:52+00:00May 10th, 2018|Blog, Pay Per Click, PPC|Comments Off on How To Use The Google Ads Search Query Report

Maximize for Conversions Bidding Strategy for Google Ad Grants

As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has finally given Google Ad Grant managers the opportunity to be a little more competitive with non [...]

By |2019-01-27T20:25:43+00:00March 1st, 2018|Blog, Google Ads, Google Analytics, Pay Per Click|Comments Off on Maximize for Conversions Bidding Strategy for Google Ad Grants

To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

Should you bid on branded terms? As with all your digital marketing strategy, the answer is -- yup you guessed right -- 'it depends'. Recently we experienced a client insisting on not using PPC spend on branded traffic. "I need leads and would rather spend more money with a higher CPL/CPA than low cost brand [...]

By |2017-12-27T19:53:46+00:00November 29th, 2017|Blog, Pay Per Click, PPC|Comments Off on To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

How Google Voice Search Affects SEO & SERPs

Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]

By |2017-12-27T19:53:48+00:00August 9th, 2017|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How Google Voice Search Affects SEO & SERPs

When Is It Time For A PPC Audit (Part 2)?

Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ad is a great way to earn good quality scores. Also a landing page that precisely [...]

By |2019-02-28T14:10:50+00:00May 24th, 2017|Blog, Google Ads, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 2)?

When Is It Time For A PPC Audit (Part 1)?

Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with a Google Ads account. So [...]

By |2019-02-28T14:09:16+00:00March 31st, 2017|Blog, Google Ads, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 1)?