Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with a Google Ads account. So [...]
Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer what’s going on with their website. If you’re running a paid search campaign, PPC platforms like [...]
A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the movie to end, we then start backfilling the story to get to that ending." This method [...]
