About Paul Mancini

In-house expert for PPC, Shopping Ads, Analytics, and Google Tag Manager. Writes about AdWords, Bing Ads, landing page optimization, and Google Grants. Enjoys harmonizing disparate truths.

SEO Blog From periscopeUP

When Is It Time For A PPC Audit (Part 1)?

Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with a Google Ads account. So [...]

By |2019-02-28T14:09:16+00:00March 31st, 2017|Blog, Google Ads, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 1)?

PPC Tracking Problem Solved Using Google Search Console

Get more conversions with periscopeUP At periscopeUP, we’re big fans of using more than one method of PPC tracking. Google Analytics is a no-brainer for most situations where you want to show a digital marketing customer what’s going on with their website. If you’re running a paid search campaign, PPC platforms like [...]

By |2019-02-28T14:07:35+00:00February 10th, 2017|Blog, Google Ads, Google Analytics, Google Search Console, PPC|Comments Off on PPC Tracking Problem Solved Using Google Search Console

How To Increase Landing Page Conversion Rate – Giving Our Secrets Away!

A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the movie to end, we then start backfilling the story to get to that ending."  This method [...]

By |2018-01-29T18:12:17+00:00November 16th, 2016|Blog, Content, Content Creation, Content Marketing, PPC, Search Engine Marketing, SEM|Comments Off on How To Increase Landing Page Conversion Rate – Giving Our Secrets Away!