Pay Per Click From periscopeUP

AdWords Is Rebranded As Google Ads

Since launching AdWords nearly two decades ago with just 350 advertisers, a lot has changed. In 2000, online searches were conducted exclusively on desktop, and now those searches are more likely to occur on a mobile device. In addition, today’s online users are more agile - jumping effortlessly from watching videos to making online transactions, [...]

By |2018-07-25T22:47:17+00:00July 25th, 2018|Google Ads, Google News And Updates, News, Pay Per Click, PPC|Comments Off on AdWords Is Rebranded As Google Ads

How To Use The AdWords Search Query Report

PPC Ninja Wanna-bee says, "I've been running my PPC account for 4 years. I've pretty much perfected it. I have a low CPC, a good CTR, and I'm generating leads. It's been in set it and forget it mode for awhile now. It's perfect, what more can I do with this thing?" PPC Hacker responds, [...]

By |2018-05-10T18:28:21+00:00May 10th, 2018|Blog, Pay Per Click, PPC|Comments Off on How To Use The AdWords Search Query Report

Maximize for Conversions Bidding Strategy for Google Ad Grants

As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has finally given Google Ad Grant managers the opportunity to be a little more competitive with non [...]

By |2019-01-27T20:25:43+00:00March 1st, 2018|Blog, Google Ads, Google Analytics, Pay Per Click|Comments Off on Maximize for Conversions Bidding Strategy for Google Ad Grants

To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

Should you bid on branded terms? As with all your digital marketing strategy, the answer is -- yup you guessed right -- 'it depends'. Recently we experienced a client insisting on not using PPC spend on branded traffic. "I need leads and would rather spend more money with a higher CPL/CPA than low cost brand [...]

By |2017-12-27T19:53:46+00:00November 29th, 2017|Blog, Pay Per Click, PPC|Comments Off on To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

The Case For Multi-Channel Attribution Modeling

periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with the abundance of digital channels marketers contemplate today. I'm sympathetic toward modern marketing leadership. They are responsible [...]

By |2017-12-27T19:53:47+00:00September 13th, 2017|Blog, Google Ads, Google Analytics, Marketing Strategy, Pay Per Click, PPC|Comments Off on The Case For Multi-Channel Attribution Modeling

When Is It Time For A PPC Audit (Part 2)?

Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ad is a great way to earn good quality scores. Also a landing page that precisely [...]

By |2019-02-28T14:10:50+00:00May 24th, 2017|Blog, Google Ads, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 2)?

Are The Printed Yellow Pages Dead?

Where's the mouse? Should anyone advertise in the Yellow Pages (printed version) anymore? No. The answer is always "No," and the answer will be "No" for the foreseeable future. It should be obvious by now. If you're a local service provider, your prospects are looking for you online, using their desktop, smartphone, and [...]

By |2017-12-27T19:53:52+00:00May 10th, 2017|Blog, Google Local, Link Building, Local Search, Local SEO, Marketing Strategy, Pay Per Click, PPC, Search Engine Marketing|Comments Off on Are The Printed Yellow Pages Dead?

When Is It Time For A PPC Audit (Part 1)?

Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with a Google Ads account. So [...]

By |2019-02-28T14:09:16+00:00March 31st, 2017|Blog, Google Ads, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 1)?

How To Apply for Google Ad Grants. It’s as easy as A-B-C.

periscopeUP gets the results you expect The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization would make good use of these funds, then [...]

By |2018-05-01T15:39:54+00:00February 22nd, 2017|Blog, Display Advertising, Google Ads, Pay Per Click, PPC|Comments Off on How To Apply for Google Ad Grants. It’s as easy as A-B-C.

eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast]

In this interview we dig into their SEO and ecommerce philosophy, including site home page design, site architecture, keyword research, understanding user behavior, product conversion pages, blogging, and content distribution.

By |2019-01-24T18:50:59+00:00January 8th, 2015|Blog, Marketing Strategy, Pay Per Click, Podcasts, PPC, Remarketing, Search retargeting|Comments Off on eCommerce SEO With Jeff Gregory & Adam Levine, Of CustomInk [podcast]