Pay Per Click From periscopeUP

How To Use The AdWords Search Query Report

PPC Ninja Wanna-bee says, "I've been running my PPC account for 4 years. I've pretty much perfected it. I have a low CPC, a good CTR, and I'm generating leads. It's been in set it and forget it mode for awhile now. It's perfect, what more can I do with this thing?" PPC Hacker responds, [...]

By | 2018-05-10T18:28:21+00:00 May 10th, 2018|Blog, Pay Per Click, PPC|Comments Off on How To Use The AdWords Search Query Report

Maximize for Conversions Bidding Strategy for Google Ad Grants

As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has finally given Google Ad Grant managers the opportunity to be a little more competitive with non [...]

By | 2018-04-06T17:13:01+00:00 March 1st, 2018|Blog, Google AdWords, Google Analytics, Pay Per Click|Comments Off on Maximize for Conversions Bidding Strategy for Google Ad Grants

To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

Should you bid on branded terms? As with all your digital marketing strategy, the answer is -- yup you guessed right -- 'it depends'. Recently we experienced a client insisting on not using PPC spend on branded traffic. "I need leads and would rather spend more money with a higher CPL/CPA than low cost brand [...]

By | 2017-12-27T19:53:46+00:00 November 29th, 2017|Blog, Pay Per Click, PPC|Comments Off on To Bid Or Not To Bid? That’s The Question For PPC & Branded Terms

The Case For Multi-Channel Attribution Modeling

periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with the abundance of digital channels marketers contemplate today. I'm sympathetic toward modern marketing leadership. They are responsible [...]

By | 2017-12-27T19:53:47+00:00 September 13th, 2017|Blog, Google AdWords, Google Analytics, Marketing Strategy, Pay Per Click, PPC|Comments Off on The Case For Multi-Channel Attribution Modeling

When Is It Time For A PPC Audit (Part 2)?

Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ad is a great way to earn good quality scores. Also a landing page that precisely represents [...]

By | 2017-12-27T19:53:52+00:00 May 24th, 2017|Blog, Google AdWords, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 2)?

Are The Printed Yellow Pages Dead?

Where's the mouse? Should anyone advertise in the Yellow Pages (printed version) anymore? No. The answer is always "No," and the answer will be "No" for the foreseeable future. It should be obvious by now. If you're a local service provider, your prospects are looking for you online, using their desktop, smartphone, and [...]

By | 2017-12-27T19:53:52+00:00 May 10th, 2017|Blog, Google Local, Link Building, Local Search, Local SEO, Marketing Strategy, Pay Per Click, PPC, Search Engine Marketing|Comments Off on Are The Printed Yellow Pages Dead?

When Is It Time For A PPC Audit (Part 1)?

Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. With PPC, it really isn't rocket science to get started with an AdWords account. So let’s set [...]

By | 2017-12-27T19:53:53+00:00 March 31st, 2017|Blog, Google AdWords, Pay Per Click, PPC|Comments Off on When Is It Time For A PPC Audit (Part 1)?

How To Apply for Google Ad Grants. It’s as easy as A-B-C.

periscopeUP gets the results you expect The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization would make good use of these funds, then [...]

By | 2018-05-01T15:39:54+00:00 February 22nd, 2017|Blog, Display Advertising, Google AdWords, Pay Per Click, PPC|Comments Off on How To Apply for Google Ad Grants. It’s as easy as A-B-C.

periscopeUP shoutout in DM News

Yield software went live today. periscopeUP was one of their beta testers, and we love the software, one of the best in our toolkit! It allows search marketers to better optimize and track  paid search campaigns, on page SEO, and landing pages. […]

By | 2017-12-27T19:54:06+00:00 March 31st, 2009|Blog, Pay Per Click, SEO|Comments Off on periscopeUP shoutout in DM News

Campaign Optimization with Yield

I’ve been involved as a beta user of Yield Software for almost a month and am pretty impressed. These guys have done a great job of making a hard problem seem easy.  I just got off a call with their Director of Product marketing who walked me through their updated user interface.  They made some [...]

By | 2017-12-27T19:54:06+00:00 March 6th, 2009|Blog, Pay Per Click, SEO|6 Comments