Should you bid on branded terms? As with all your digital marketing strategy, the answer is -- yup you guessed right -- 'it depends'. Recently we experienced a client insisting on not using PPC spend on branded traffic. "I ...
periscopeUP makes your site more secure “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” When credited with this famous quote nearly 100 years ago, John Wanamaker wasn't faced with ...
Get more clicks with periscopeUP Last time in (part 1) we talked about the importance of the relevancy between ad groups, keywords, and landing page. Giving like-minded keywords their own ad group to create a specific ...
Where's the mouse? Should anyone advertise in the Yellow Pages (printed version) anymore? No. The answer is always "No," and the answer will be "No" for the foreseeable future. It should be obvious by now. If you're ...
Get results you expect with periscopeUP Oftentimes we end up engaging with a new client after a well meaning online marketer has provided some type of free audit for their website, SEO, Analytics, or Paid Search. ...
The Google Ad Grants program provides eligible nonprofits with $10,000 every month in paid search funding. This is not a typical grant as funds may only be used on the Google AdWords platform. If you believe your organization ...
In this interview we dig into their SEO and ecommerce philosophy, including site home page design, site architecture, keyword research, understanding user behavior, product conversion pages, blogging, and content distribution.
In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local. Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages.
This year, several members of the periscopeUP team attended SearchLove, Distilled’s (distilled.net, @distilled) SEO conference, in Boston, MA on April 7th & 8th. Here are our team’s thoughts and action items. Dan Kaplan, Co-Founder For several years now, SearchLove ...
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