Google News And Updates From periscopeUP

Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

Google’s Danny Sullivan stated that Google was not targeting low quality websites and confirmed there is nothing wrong to fix in sites that lose rankings. This is not targeting based on quality, but based on relevance. In other words, Google is doing their job. Here is the text of Google’s announcement: “Each day, Google usually releases [...]

By | 2018-04-19T19:30:59+00:00 April 11th, 2018|Blog, Google Analytics, Google News And Updates, News, Search Engine Optimization, SEO|Comments Off on Google’s Core Algorithm Update is Resulting in a Massive SERP Correction

How Google Voice Search Affects SEO & SERPs

Make Google love you with periscopeUP Technically, voice search queries are already in Google Analytics. Wait! What? Yes, they’re already there, you just can't identify that they are voice queries. I tested this. You even get the correct Channel. The voice search data that goes into analytics isn't any different than a typed [...]

By | 2017-12-27T19:53:48+00:00 August 9th, 2017|Blog, Content, Content Marketing, Google Local, Google News And Updates, Local Search, Local SEO, News, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on How Google Voice Search Affects SEO & SERPs

Google For Jobs Will Boost Local Business Marketing

periscopeUP makes you search friendly The Google Empire made another big step forward recently with the rollout of Google For Jobs. This innovation promises to improve job searching (or candidate-searching) which is great. It's also a fresh new local marketing opportunity especially for mid-sized businesses in small towns or suburbs. Let’s take a [...]

By | 2018-03-07T19:29:43+00:00 June 21st, 2017|Blog, Google for Business, Google Local, Google News And Updates, Local SEO, News|Comments Off on Google For Jobs Will Boost Local Business Marketing

User Intent SEO – Unlearn What You Have Learned

User intent will be driving search engine results more than ever this year. What is user intent SEO? Basically, it’s tailoring your content to respond exactly to what the user is looking for instead of optimizing for a  keyword (KW). Does this mean keywords don’t matter? Of course not - but in the new age [...]

By | 2017-12-27T19:53:54+00:00 January 4th, 2017|Blog, Content, Content Creation, Google Analytics, Google News And Updates, Search Engine Optimization, SEO|Comments Off on User Intent SEO – Unlearn What You Have Learned

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]