When Google announced the phasing out of Google+ listings, we recommended ensuring that your company’s Google Business listing was fully optimized and utilizing the “create a post” feature to share news or events. In early 2018, we started noticing ...
Google Advanced Search Commands enable a user to make a search query more precise. As we’ll show below, they can also be useful for SEO work. The list of available options has evolved over time, with Google occasionally dropping ...
Automated advertising campaigns certainly aren’t new. Google launched Universal App Campaign in 2015 and then rolled out Smart Campaigns last year along with the rebranding from AdWords. Smart Campaigns automates audience targeting and also Ad creation (the advertiser supplies ...
Realizing that visual content sells, Google Ads is incorporating its Shoppable Ads into Google Images search results. This a familiar concept to consumers who frequent Pinterest or Instagram or Houzz - various products in the ad will be “tagged” ...
For several years, Google has categorized local businesses into broad categories: brick-and-mortar businesses which customers regularly visit (e.g. a retail store, restaurant, etc.) and service area businesses (SABs) in which the business owner or employees visit customers or clients ...
Although this news was hinted at during Google I/O 2018, the official announcement came out at the recent CES 2019 show in Las Vegas: Google Assistant is now available in the Google Maps app for both iOS and Android. ...
As was recently reported in Search Engine Journal, Google has launched a beta version of a website grader tool - called Lighthouse, and it is currently available at web.dev. The tool is designed to provide insights into aspects of ...
When was the last time you checked your Google My Business profiles for accuracy? Well now it may be easier than ever to do. As reported by SEO Roundtable, Google just rolled out new business cards within some Google ...
Google Analytics is rolling out Cross Device capabilities to help companies better understand the customer journey. Prior to Cross Device reporting, if a user came to your site from a mobile device and then from desktop, it would show ...
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