In the digital marketing landscape, there's not a day that goes by without referring to some abbreviated term or some acronym that stands for some metric we need to pay attention to - PPC, CPC, CPM, CPA, CPV, CPL, ...
It’s hard work getting a visitor to your website. Whether they come via organic search, in response to an email campaign or by a paid advertisement, it takes some real strategy and effort to get them there. But those ...
One of the key strategies of effective digital marketing has worked its way into American political discourse as we move into the election year of 2020. The tactic and the buzzword is “micro-targeting” and Google recently announced it would ...
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