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Google Adwords Remarketing For Beginners

It’s hard work getting a visitor to your website. Whether they come via organic search, in response to an email campaign or by a paid advertisement, it takes some real strategy and effort to get them there. But those are just the first steps. Most people need to be exposed to a product or service [...]

By |2020-08-27T17:27:48+00:00July 1st, 2020|Blog, Display Advertising, Display retargeting, Google Ads, Pay Per Click, PPC, Remarketing, Search retargeting|Comments Off on Google Adwords Remarketing For Beginners

What Is Microtargeting? And How Can Small Businesses Use It?

One of the key strategies of effective digital marketing has worked its way into American political discourse as we move into the election year of 2020. The tactic and the buzzword is “micro-targeting” and Google recently announced it would ban the use of this sort of audience segmentation for political advertising. The decision caused a [...]

By |2020-01-22T19:38:26+00:00December 30th, 2019|Blog, Display retargeting, Google Ads, Marketing Strategy, Pay Per Click, PPC, Remarketing|Comments Off on What Is Microtargeting? And How Can Small Businesses Use It?