In this episode, Dan speaks with Donna Balinkie about the why’s and how’s of market research. Hear how defining your target audience can save you time and money with your campaigns. Learn how the experts perform their research and what tools you can use if you’re on a limited budget. Download the slide deck in the podcast here.
Donna Balinkie is a seasoned marketing, product management, and business development executive with over 20 years of experience growing and managing P&Ls of start-up, growth-stage, and established B2B and B2C organizations.
Her firm, Firedrive Marketing develops breakthrough strategic plans and drives flawless execution that accelerates growth and maximizes profitability.
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