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In this episode Dan Kaplan, CoFounder of periscopeUP interviews Andrew Rose, President of Zest Social Media Solutions. We discuss what works in both paid and earned social media. Andrew gives an example of a highly successful Facebook advertising campaign, and how to do your homework to keep it highly targeted to get a strong response from your focused, niche audience. He also discusses which social media platform he believes is the most important and how to set it up for maximum impact.

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