Podcasts From periscopeUP

How To Use & Syndicate High Impact PR [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP discusses increasing lead quality with Michael Eager, CEO Founder of Sprint Marketing. Influenced by the thinking of Dan McDade, author of The Truth About Leads, Michael makes the case for spending your resources improving the quality of your websites leads, rather than increasing the volume of leads.

By |2019-10-17T19:17:18+00:00November 13th, 2014|Blog, Podcasts, PR And Link Building|Comments Off on How To Use & Syndicate High Impact PR [Podcast]

Content Strategy With Adria Saracino, Head of Content Strategy At Distilled [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adria Saracino, Head Of Content Strategy At Distilled. They discuss: what makes a good content strategy, how to get leads & sales with content strategy, how to craft a good content strategy on a limited budget, what makes good content, and they walk through an example of a content production and distribution strategy that received millions of views and was mentioned in Rolling Stone magazine.

By |2019-02-15T22:29:19+00:00November 6th, 2014|Blog, Content, Content Creation, Content Marketing, Marketing Strategy, Podcasts|Comments Off on Content Strategy With Adria Saracino, Head of Content Strategy At Distilled [Podcast]

(Now Provided) Keyword Data With Chase Granberry of Authority Labs [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Chase Granberry, Founder and CEO of Authority Labs. They discuss how to use Authority Lab’s new Now Provided Report] to get back some of that keyword data that Google Analytics is hiding.

By |2019-02-15T22:27:58+00:00October 30th, 2014|Blog, Marketing Strategy, Podcasts, Search Engine Optimization, SEO|Comments Off on (Now Provided) Keyword Data With Chase Granberry of Authority Labs [Podcast]

How To Use & Syndicate High Impact PR [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torkildson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization.

By |2019-02-15T22:24:39+00:00September 30th, 2014|Blog, Marketing Strategy, Podcasts, PR And Link Building|Comments Off on How To Use & Syndicate High Impact PR [Podcast]