http://periscopeup.wistia.com/medias/bgmgqg8dpm?embedType=seo&videoFoam=true&videoWidth=640

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Adam Torkildson, Founder of Tork Media. Listen in as two marketing experts discuss the reasons to do PR, leveraging your press mentions with social proof, content syndication (LinkedIn, Outbrain, Tabula), and Landing Page optimization.

Adam is an PR industry insider with relationships with Inc, Forbes, Entrepreneur, and other national publications. Combined with his background as an SEO, lead gen expert, and content marketer, Adam today runs Tork Media, a high impact PR firm.