LAST UPDATED: 01/29/2018 Working on local search for your business? Then you probably already claimed and optimized your social media profiles, major directory listings, and even made some submissions to data providers. You also confirmed your NAP (name, address, phone) is consistent everywhere, and you worked tirelessly to remove duplicate listings. Maybe you even achieved a [...]
Search Engine Marketing From periscopeUP
SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into an H1, lead paragraph or metadata won’t necessarily produce positive results. As search gets more sophisticated, [...]
- SEO Trends 2017 – Predictions & Resolutions GalleryBlog, Content Marketing, Google Analytics, Google News And Updates, Link Building, Marketing Communications, Marketing Strategy, News, Search Engine Marketing, SEM, SEO Audit, SEO Technical Audit, Technical Audit
I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]
It takes time to rank for high volume, high competition keywords. Related long tail keywords are often easier to rank for and cumulatively can drive a significant amount of targeted traffic to your site. But how do you know if your content marketing strategy is successful? Most queries are categorized as “not provided” in Google [...]
Link building still has a strong influence on how your site ranks, so it’s an integral part of SEO strategy. But there may come a point in an SEO campaign where link-building efforts reach a stalemate. Perhaps it’s because you don’t have decision rights to secure guest posts or digital articles, or maybe it’s because [...]
A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the movie to end, we then start backfilling the story to get to that ending." This method [...]
There are half-a-dozen online marketing and advertising surveys I read each year. I especially look forward to Mary Meeker's Internet Trends, MOZ's Online Marketing Industry Survey, and BrightLocal's Local Consumer Review Survey. BrightLocal's 2016 results are already in. While most of the findings weren't’ surprising, one result did catch my attention: 7 out of 10 [...]
Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]
An interview with Donna Balinkie, of Firedrive Marketing, discussing the whys and hows of market research on your target audience.
Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.