Search Engine Marketing From periscopeUP

Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

LAST UPDATED: 01/29/2018 Working on local search for your business? Then you probably already claimed and optimized your social media profiles, major directory listings, and even made some submissions to data providers. You also confirmed your NAP (name, address, phone) is consistent everywhere, and you worked tirelessly to remove duplicate listings. Maybe you even achieved a [...]

By |2018-02-21T14:46:53+00:00January 25th, 2017|Blog, Google Local, Local Search, Local SEO, Search Engine Marketing, SEM|Comments Off on Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

Good Keyword Research Tells A Story

SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into an H1, lead paragraph or metadata won’t necessarily produce positive results. As search gets more sophisticated, [...]

By |2017-12-27T19:53:54+00:00January 11th, 2017|Blog, Content, Content Creation, Google Ads, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Good Keyword Research Tells A Story

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]

Measure The Impact Of Long Tail Keywords – 7 Steps

It takes time to rank for high volume, high competition keywords. Related long tail keywords are often easier to rank for and cumulatively can drive a significant amount of targeted traffic to your site. But how do you know if your content marketing strategy is successful? Most queries are categorized as “not provided” in Google [...]

By |2018-01-29T18:06:54+00:00December 7th, 2016|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, Search Engine Optimization, SEO|Comments Off on Measure The Impact Of Long Tail Keywords – 7 Steps

Link Building Tips – How To Find The Elusive Link

Link building still has a strong influence on how your site ranks, so it’s an integral part of SEO strategy. But there may come a point in an SEO campaign where link-building efforts reach a stalemate. Perhaps it’s because you don’t have decision rights to secure guest posts or digital articles, or maybe it’s because [...]

By |2018-01-29T18:08:26+00:00November 30th, 2016|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM|Comments Off on Link Building Tips – How To Find The Elusive Link

How To Increase Landing Page Conversion Rate – Giving Our Secrets Away!

A great Hollywood producer was once asked, "How do you develop great story lines and have such great endings in your movies?" His answer was simple. "I start with the ending first. Once we know how we want the movie to end, we then start backfilling the story to get to that ending."  This method [...]

By |2018-01-29T18:12:17+00:00November 16th, 2016|Blog, Content, Content Creation, Content Marketing, PPC, Search Engine Marketing, SEM|Comments Off on How To Increase Landing Page Conversion Rate – Giving Our Secrets Away!

Just Ask, “Please review my local business.”

There are half-a-dozen online marketing and advertising surveys I read each year. I especially look forward to Mary Meeker's Internet Trends, MOZ's Online Marketing Industry Survey, and BrightLocal's Local Consumer Review Survey. BrightLocal's 2016 results are already in. While most of the findings weren't’ surprising, one result did catch my attention: 7 out of 10 [...]

By |2019-01-24T18:49:00+00:00October 31st, 2016|Blog, Local SEO, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Just Ask, “Please review my local business.”

Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

An interview with Donna Balinkie, of Firedrive Marketing, discussing the whys and hows of market research on your target audience.

By |2018-03-27T16:08:12+00:00January 29th, 2015|Blog, Marketing Strategy, Podcasts, Search Engine Marketing, SEM|Comments Off on Using Market Research & Defining Your Target Audience With Donna Balinkie of Firedrive Marketing [Podcast]

Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

Learn from the author of Introduction To Lead Nurturing how to use HubSpot to improve lead quality with automated campaigns.

By |2019-01-24T18:49:32+00:00January 22nd, 2015|Blog, Content, Content Creation, Content Marketing, Link Building, Marketing Strategy, Podcasts, Search Engine Marketing, SEM, Social Media Marketing|Comments Off on Lead Nurturing With Magdalena Georgieva of HubSpot [Podcast]

Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]

In this episode Dan Kaplan, CoFounder of periscopeUP interviews Shane Ostrowski, Sr. Account Manager at Reach Local.  Listen in as Shane discusses why you should consider advertising on Bing, Yahoo! and Facebook, not just on Google, and his advice for small business landing pages.

By |2019-02-15T21:30:10+00:00November 26th, 2014|Blog, Google Ads, Pay Per Click, Podcasts, PPC, Search Engine Marketing, SEM|Comments Off on Search Advertising For Small Businesses With Reach Local’s Shane Ostrowski [Podcast]