Search Engine Marketing From periscopeUP

Content Marketing & The Sales Funnel

You have a website that’s getting good traffic but isn’t producing conversions. If that describes your problem, one fix is a more strategic content plan aligned with a classic marketing funnel. Need a website audit? Call us at (443) 475-0787 or Contact Us online. Sales funnels can be described in a number of different ways, [...]

By |2017-12-27T19:53:52+00:00April 26th, 2017|Blog, Content, Content Creation, Content Marketing, Email Marketing, Marketing Strategy, Search Engine Marketing, SEM|Comments Off on Content Marketing & The Sales Funnel

PR Tools Get You More Digital Media Coverage

Get more site traction with periscopeUP I’ve heard it time and again from my clients, “Some of the best sales leads we’ve gotten are thanks to an online magazine article”. A link from a relevant, high-quality magazine, newspaper, or blog can be a direct line to target audiences and helps build your [...]

By |2018-03-07T19:31:08+00:00April 19th, 2017|Blog, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing, SEM, Social Media, Social Media Marketing|Comments Off on PR Tools Get You More Digital Media Coverage

Your Game Plan For Effective Local SEO

Get search tactics that work with periscopeUP In today's SEO, more searchers - especially on mobile devices - look for local businesses. Focusing on local SEO can make it easier for customers to find your business and boost your conversion rates. Local ranking factors such as business name, phone number, address, and customer [...]

Focused Content Marketing Provides Results & Insight

perscopeUP boosts your marketing ROI One of the most common mistakes in e-commerce and content marketing is trying to do too much at once. Whether it’s a PPC campaign that includes every possible keyword or a content strategy that’s less strategy and more throwing everything against a wall - it all leads to [...]

By |2017-12-27T19:53:53+00:00March 9th, 2017|Blog, Content, Content Creation, Content Marketing, Marketing Communications, Marketing Strategy, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Focused Content Marketing Provides Results & Insight

Hybridize Clickable Tіtles with Optimized URLѕ

Engage your audience with periscopeUP Wе'vе all hеаrd thаt content іѕ kіng. Still, іt’s а huge challenge to know рrесіѕеlу whаt соntеnt works аnd how rеgulаrlу уоu оught tо роѕt. While thеrе'ѕ no perfect number оf роѕtѕ оr ideal content type, some specific tactics can improve results. Let’s find out. Keep your [...]

By |2017-12-27T19:53:53+00:00February 15th, 2017|Blog, Content, Content Creation, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Hybridize Clickable Tіtles with Optimized URLѕ

SEO OUTREACH – Make Your Pitch Irresistible

Rank higher with periscopeUP If you master the art of SEO outreach and link-building, you can put your website ahead of the competition. Obtaining a link from another high-quality website tells Google that your site is also high-quality. This helps you rank higher in search. But before mastering link-building, you have to [...]

By |2017-12-27T19:53:53+00:00February 1st, 2017|Blog, Content Marketing, Link Building, Marketing Strategy, PR And Link Building, Search Engine Marketing|Comments Off on SEO OUTREACH – Make Your Pitch Irresistible

Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

LAST UPDATED: 01/29/2018 Working on local search for your business? Then you probably already claimed and optimized your social media profiles, major directory listings, and even made some submissions to data providers. You also confirmed your NAP (name, address, phone) is consistent everywhere, and you worked tirelessly to remove duplicate listings. Maybe you even achieved a [...]

By |2018-02-21T14:46:53+00:00January 25th, 2017|Blog, Google Local, Local Search, Local SEO, Search Engine Marketing, SEM|Comments Off on Claim Or Add Your Business To Apple Maps & Improve Local Search Visibility

Good Keyword Research Tells A Story

SEO keyword research has evolved considerably over the last several years. Every time Google rolls out an algorithm update, the spiders get smarter. The best SEO companies now understand that stuffing as many keywords (KWs) as you can into an H1, lead paragraph or metadata won’t necessarily produce positive results. As search gets more sophisticated, [...]

By |2017-12-27T19:53:54+00:00January 11th, 2017|Blog, Content, Content Creation, Google Ads, Search Engine Marketing, Search Engine Optimization, SEM, SEO|Comments Off on Good Keyword Research Tells A Story

SEO Trends 2017 – Predictions & Resolutions

I love this time of the year. It’s great to reconnect with friends and family over the holidays. The traffic in DC gets a little less horrible every day through the end of the year (when it reverts back to dreadful). But most entertaining is reading the growing list of predictions and forecasts for the [...]

Measure The Impact Of Long Tail Keywords – 7 Steps

It takes time to rank for high volume, high competition keywords. Related long tail keywords are often easier to rank for and cumulatively can drive a significant amount of targeted traffic to your site. But how do you know if your content marketing strategy is successful? Most queries are categorized as “not provided” in Google [...]

By |2018-01-29T18:06:54+00:00December 7th, 2016|Blog, Content, Content Creation, Content Marketing, Search Engine Marketing, Search Engine Optimization, SEO|Comments Off on Measure The Impact Of Long Tail Keywords – 7 Steps