We’ve all heard the phrase “work smarter, not harder.” How do we translate that pleasant-sounding cliché into concrete plans to improve digital marketing results? One way is by repurposing content. Need a content strategy that converts? Call (443) 475-0787 ...
You don’t have to be a great writer to have a great blog. If your site is a place for literature buffs, then yes, the writing should be awesome. Still, there are only two things that a blog must ...
Continuing from our first impressions post about logs, we’ve been diving deeper into log files on a more regular basis here at periscopeUP. We found a number of other ways to use log files other than for indexation and ...
As of the beginning of the year, Google has implemented some policy changes to the Google Ad Grants program. There is one policy change that is affecting account performance in a major way. The Maximize Conversions bidding strategy has ...
Images are an important component of a webpage or blog post. They help illustrate the content, add color and interest to the page and also increase engagement. Studies have shown that Twitter posts with images receive 150% more retweets ...
Ever since social media came it has become increasingly difficult to manage your online reputation. So how can you do it successfully? Assess yourself Before you figure out how to manage your online reputation, start by examining what’s being ...
Phyllis Diller once said, “Cleaning up your house while your kids are still growing up is like shoveling the walk before it stops snowing.” As someone with kids, I can appreciate this sentiment. And as marketers, the snowy ...
Your online marketing plan has just paid off. Whether it’s through search engine optimization or effective branding, you have achieved the first goal of digital marketing--get the click. A visitor is now on your website and you have a ...
The robots.txt file can bring life - or death - to a website’s SEO. Here at periscopeUP, we perform audits on websites every day, and these files are a top priority. A single mistake in your robots file can ...
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